BSBEBUS401A Conduct online research BSBEBUS404A Trade online

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BSBEBUS401A Conduct online research /BSBEBUS404A
Trade online

• WEEK 9
• Shopping agents
• Ref Farrell ch 1, 2

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Task 4 Online Payment report 15Due this
weekMay be done in teams or individually.

• We want customers to be able to place orders and
  pay for them online. How should we set up on line
  payment?
• Describe available options.
• Be sure that you consider Security,
  confidentiality and privacy aspects of online
  bill paying facilities.
• What Authentication information would be needed
  and how would it be used?
• What records of payments should be kept?
• What sorts of irregularities might occur and how
  should they be dealt with?
• Prepare a 1000 word report on your findings using
  proper referencing methods as outlined in the
  Black Book - Approximately 3 pages.

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What we will be doing today

• What online shopping services are available?
• What are shopping agents and how do they work?

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Why use the internet for shopping?

• Convenience 24/7
• The web is a huge catalogue with tons of
  information and opinions
• When buying a major item you
• research items
• compare prices
• select a seller
• way to pay

5
Search engines vs shopping agents

• Search engines
• Cover many sites using spiders and submissions
• Material quality?
• Shopping agents
• Usually limited scope
• Eligibility standards
• Comparisons

6
Types of shopping agent service

• product review sites
• shopping bots - price
• Seller ratings sites

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Product review sites

• Expert sites
• reviews from publications
• Consumer review sites
• Expert sites for a list of best brands then
  consumer review sites to see what real people
  think

8
Shopping bots

• Specialized search engines
• get prices on specific items
• Variety of vendors
• Sorted by store ratings, price, alphabetical,
  region, etc
• advertisers paying for placement on some

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Shopping bots

• best for products with clearly defined, easy to
  rate features
• Not good for low priced items with lots of
  variety eg socks, dolls
• General purpose and category specific bots

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Evolution of bots

• Classified ads
• Content searchers
• Levels of knowledge
• General
• Domain
• Site or source specific

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A product review site might include

• Item information
• Short overview, full review, product
  specifications, picture, reader reviews
• Brand/model comparison
• Informative articles and faqs

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Review and agent sites vary in

• Depth and breadth of category coverage
• Independence
• Acceptance of money for favourable
  reviews/placement
• Additional information and features
• Links to other sites and services

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ALL in class tasks done today to be handed up
14
One minute feedback task

• Answer the following on the online survey page or
  card
• What was the most important thing you learned
  today?
• What was the most important thing from todays
  class you DID NOT understand?