BSBEBUS401A Conduct online research BSBEBUS404A Trade online

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BSBEBUS401A Conduct online research /BSBEBUS404A
Trade online

• WEEK 2
• 401A-1 Research brief and planning.
• Search engines and databases

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What we will be doing today

• Accessing the web
• Resource pages
• Underpinning knowledge

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Accessing the web

• Your VU Username and Password
• Username your Student ID number preceded by an
  s.
• For example s1234567.
• default Password is your date of birth. format is
  ddmmyyyy.
• For example if your birth date is January 1
  1974, you type 01011974
• IF YOUR USERNAME AND PASSWORD DOES NOT WORK USE
• Username Student Password student

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Resource pages

• The resource pages will have copies of most
  handouts, worksheets, overhead slides, etc.
• URL http//www.staff.vu.edu.au/TAFEmkt
• Then take Bob Balderstones pages
• Then under FULL TIME
  
• Conduct online research/Trade online

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What is the Internet?

• A series of servers all over the world able to
  exchange files.
•  
•        Email this technologys killer app
•        FTP - file transfer protocol
•        World wide web - hyperlinked pages

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Server name
Country

• www.staff.vu.edu.au/TAFEMkt
• Type of organization
• Directory

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Using email

• Attachments - not all mail readers handle them
• Embed graphics and other files within an email or
  a series of them by encoding with MIME, UUENCODE,
  YEnc, etc.
• Encoding assumes that the reader has access to
  the same software to decode
• Archivers to compress one or a bundle of files to
  save disk space and/or bandwidth. ZIPs are the
  most common form but there are many others (ZOO,
  PAK, LHA, etc). Modern archivers handle many
  formats and are available for download. Self
  extracting archives be set up no need for
  software the archive is converted into an EXE
  program that unpacks the archive when you run it.
• see pages 225 - 230 Ch 7 Direct marketing

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Groups

• Discussion groups There are over 50,000
  discussion groups on every conceivable topic.
  Eg. Alt.alien.vampire.flonk.flonk.flonk Some
  are moderated and some are not. Some confined to
  subscribers to a particular service or network
  and some are public. Can be used for promotional
  purposes if you have something people want to
  listen to. One of the humour conferences has
  jokes posted every day by a large retailer.
• Listservs a mailing list that goes out each
  day. You have to be a member to receive it. Eg.
  Marketing educators newsgroup moderated by
  Princeton

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Other email related

• Standard letters should be developed and ready
  to be sent out to reply to standard queries.
• Signature files approximately 6 lines.
  Appended to the end of the message by a lot of
  mailer packages. Include name, phone number,
  email, website, etc.
• Mailbots automatic replies sent out when
  message hits a special web address

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Internet Browsers

• What you see is not what they get
• Set ups can be altered on most browsers. Colors
  of background, size of font etc.
• Capabilities
• Text only and DOS based browsers not common
  now.
• The big G and the need for speed. Some users
  with slow connections appreciate being able to
  turn off fancy graphics, sound files and film
  clips that take a long time to load.
• JAVA applets and capabilities
• Sound files WAV, MP3
• Video

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Picture formats

• Bigger is NOT better why use a format that is
  wider than the screen?
• BMP bitmaps used by windows not very good for
  web pages
• GIF can be animated and have transparent
  backgrounds. Good for drawings and cartoons but
  not photos
• JPG good for photos

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Search Engines

• Spiders send out artificially intelligent webbots
  to prowl the web looking for new sites, following
  up links etc. They look at page titles, meta
  tags, etc. to compile a listing of what is on the
  page.
• Yahoo one of the first engines. Had to submit
  sites and have these evaluated by people.
• Hermaphrodites do both
• Some engines have arrangements with other
  providers. Inhktomi powers several other search
  engines but has no public face.

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Engine Specialization

• The more well known offer a broad but shallow
  topic coverage
• Specialist sites and engines dealing for specific
  topics. several of these are for subscribers
  only.
• A lot of portal sites offer links to search
  engines, news services, shopping, etc.
• See the Wired 2000 page for details on various
  search engines

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Your online shop

• Your group will be setting up an online retail
  operation selling real products to real customers
  from a real online website by the end of the
  semester. The assessment items are designed to
  help you with what you will need to do to
  succeed.
• Your business idea MUST BE APPROVED BY THE
  INSTRUCTORS. It must be legal and have nothing
  to do with sex, intoxicants or nightclubs
• NAMES OF GROUP MEMBERS TO BE SUBMITTED NOW

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Task 1 Opportunity idea generation and
exploration 10

• Prepare an information gathering plan to get the
  information you will need to decide which
  business idea to develop. Your plan should
  combine online research and non-electronic
  sources of information. Relevant Search engines
  and databases should be identified. Your plan
  should include a table showing each information
  item you want to get, where you think you can get
  it, the group member who will get it and how it
  will help you make your decision.
•  
• Submit your list of ideas and information
  gathering plan for grading. Approximately 2 typed
  pages.

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What sorts of business opportunities will your
group consider and how will you go about choosing
the best one?

• Make a list of at least ten possible ideas for
  further investigation.
• To do this each group member should write down
• Part or full time jobs
• Contacts through family or friends
• Hobbies (arts and crafts, collecting things,
  etc.)
• Sports interests
• Skills (like hairdressing, makeup, cooking, car
  detailing
• Consider
• Things you can make or grow
• Services you can provide
• Things you can obtain and sell
• Etc

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Some factors to look at when deciding on a
possible business idea are

• People this will appeal to how many are there
  do they buy on the net?
• Competition are there other places they can get
  the same thing
• What equipment, people and skills do we need?
  have we got them or can we get them?
• What are the suppliers like?
• How much money will this take? How much will it
  generate?

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DID YOU GET IT?Write your answer to each of the
following on a piece of paper without looking at
notes or asking anyone. Swap papers with the
person next to you

• What is a web browser?
• What is a URL?
• What is a protocol?
• What is a search engine?

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Purpose and scope of the research brief

• What is the problem?
• What are we trying to do?
• What are the main decisions we have to make?
• What is at stake? How important is this?
• Who is involved?
• Time
• Resources available

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The data plan