RAPIDE Mid term review Robot

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Ove Albertsson Robotdalen Västmanland ove.albertss
on_at_robotdalen.se 0705 323137
Going for growth
www.robotdalen.se
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• Robotdalen a World Leading Region in Robotics!

Robotdalen
Automation Alley
Nagoya Area
Robotdalens asset base
200 companies
Growth Targets by 2013 30 new products, 30
new companies, 1000 new jobs
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• Delivering results
• 16 new products and 14 new companies so far.
  Some examples

Mature
Emerging
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General aspects

• It is not always a question about getting faster
  to the market, sometimes it may be better
  (cheaper!) to get an early decision not to enter!
  
• The right questions asked early during the
  process can avoid waste of money.
• Money is important but
• Dont leave the entrepreneur with only the money.
  
• Ask for results, but set up realistic deadlines.
• To be successful a project has to include more
  than a bright idea.
• If the organization not is complete use your
  network to make it complete.

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Three main components

• Project/Idea
• Entrepreneur
• Business case

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Three main components

• Project/Idea
• Not only a technical solution but also an answer
  to a market need!
• Entrepreneur
• Entrepreneurs are visionary but shall also be
  capable to let at least part of the vision come
  true! Sometimes a visionary person is difficult
  to sort out from the dreamers!
• Business case
• It shall be nice in Power Point but also in excel!

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Key questions

• Customer satisfaction
• Which problem has to be solved?
• What is the customer need?
• What are the alternatives?
• Identify the potential customers
• Who are they?
• Where are they?
• How much are they ready to pay?
• Can you point out some real customers?