Prototypical Business Plan:

1
Prototypical Business Plan

• Value Proposition
• Market Opportunity (total size, addressable and
  share market)
• Team (Can be 1-4 in order depending on the
  strength)
• Advantage or differentiation (technology,
  distribution, unique assets that is consistent
  with core value)
• Business Model
• Financial projections (3 year forecast)
• Financial history (money raised)
• THE ASK (raising X for Series A)

2
BUSINESS PLAN

• April 2009

3
We are a generic description

• Business model summary in one sentence

4
Weve done it before

• Team and credentials

5
Heres how it works

• Detailed graphic business model

6
The world wants us

• Merchants need it
• state needs
• Consumer need it, like it and know it
• state needs
• Market opportunity big
• size of market

7
We make money like (analog business model)

• Comparison to show revenue development

8
Coverage is key Company leads

• Live in 40 markets we deliver more users
• Includes USA
• India China Q1 09
• Coverage is difficult- we have a head start
• We know how to roll out markets quickly

9
We have many ways to grow

• Merchants add new customers
• Merchants increase use of throughout
  their businesses
• More merchants in new market segments use
  
• We offer new markets new products to merchants

10
Our growth will accelerate
Extend Markets Add new Products
Add New Merchants Resellers
Merchants grow deploy on more apps
Initial Merchants
11
Its starting to happen

• Our largest customer, is rolling out across more
  games
• name successes
• Large new customers integrating now
• Name prospective companies
• Market roadmap increasing
• Adding more in USA, India, China
• 80 markets by mid 2009

12
Revenue is taking off

• Merchant revenue run rate is over 1.5 million
  per year

Note Jan-09 data is forecast, based on
extrapolation of partial month
13
How Customers Use Our Technology

• Show web shot or some similar usage

14
Why Customers Use Our Technology

• Need
• Sales cycle
• Chose Us for Coverage, Ease of integration,
  Strategy
• Integration 3 weeks
• Current Status Live in 30 markets rolling out
  to new markets
• Revenues Significant growing No
  cannibalization of existing
• Conversion Better than Competitor

15
Customer say

• Endorsement

16
Merchants Want Us

• 350 approved merchants today
• 100 of leading social network monetization
  companies live or integrating to us
• Name of Customer next to go live

17
Why merchants choose Us

• Geographic Market Coverage
• 40 markets more than any other provider
• Ease of integration
• Fully online, easy feature-rich API
• Trusted partner
• Credible team
• Experienced management of regulatory and carrier
  compliance
• Consumer demand

18
Consumers want Us

• Consumer endorsement

19
Resellers want Us

• Need to meet merchant demand for geographic and
  demographic coverage
• Our business model focuses on Resellers
• Reseller platform currently in beta
• Heres who were talking to
• Current Pitches

20
Focused, high-leverage strategy

• 4 Bullets on Sales Strategy

21
Competition is fragmented

• Our high-leverage business model creates scale
  advantages
• Show competition has issues with a graphic

22
We are Unique

• Best strategy
• Practical and scalable
• No behavior or technology changes required
• We go where the demand is
• Best Geographic Coverage
• Core competency in managing diverse geo-cultural
  complexities
• Best business model for large scale
• Building a network, not selling direct to
  merchants
• Experienced Team

23
Well be profitable in 2010
24
To grow, we need to invest

• Network Operations Customer support
• An efficient, multi-lingual, 24X7 support
  solution
• Platform stability and strength
• Payments Grade performance across systems and
  operating processes
• Product enhancements
• Solutions in support of resellers with varying
  models and in various market segments
• Sales and Marketing
• Build and manage Reseller channel

25
Investing to build scale
H2 2008
H1 2009
H2 2009
2010
REVENUES
MERCHANT REACH
scalable organization model to handle increase
CONSUMER REACH
26
Raising funds now

• Previously raised 5.8 million of angel funding
• Bridge loan, convertible into Series A
• Extending bridge by 1 million convertible note
  in January 2009
• Raising 10-15m Series A in April 2009
• Shown as 11m in projections

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Building a winner

• We are all about scale.
• We will achieve global scale on our network,
  faster than our competitors
• We have the leading market coverage
• We have a proven, high-leverage business model
• We are using proven, cost-effective technology
• We are a management team with proven experience

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BRAND