FOCK Mobile

1
FOCK Mobile

• Proposal

2
Agenda
1. Business Plan
2. Marketing Advertising Mix
3. Financial Analysis
4. Prototype Presentation
3
Organization Chart
4
Branding
FOCK Mobile
FFree
CCharge
O Of
K K Content
5
How to Access
How consumers access our services
Select contents
Views a 10 sec advert
GPRSorWAP
Business Cycle
Content Downloaded
Charges incurred from our company?Zero
6
Finding Analysis
64 of mobile phone owners play a mobile game at
least once a day -BBC NEWS 2/5/2005
Men and Women are equally interested in Mobile
content -Nokia 29/4/2004
Consumers would spend significantly more for new
mobile content service-IT Facts
Gambling and adult on mobile phones will
generate 6.5 billion by 2006-IT Facts
7
Mobile Content Table
8
Marketing Mix
Product
Price
Promotion
Place
Toa Payoh Lorong 8 Industrial Park 200 sq
ft Rental 300-350 per month

• Discounts for long term contracts
• Cash Flexibility Program

• Advertising Packages
• Anti-Virus
• Mobile E-mail Account

• Be the first 15
• Lucky draws for members

9
Competitor Analysis

• Potential major competitors would be the 3
  mobile service providers, Singtel, M1 and
  StarHub, as they are strong in the current
  market.
• As for Iguana Mobile, their services are very
  similar to ours, but they charged their consumers

10
Site Selection Plan

• Place8 Toa PayohIndustrial Park
• Build in area of 200 sq feet
• Rental CostS300S350for high storey

OfficeSpace
MeetingRoom
CEOs Room
Pantry
11
SWOT Analysis
Strength
Weakness
Opportunity
Threat

• First to implement
• 24X7
• Easy for consumers to access
• Barriers to entry
• Other competitors are not focusing on Mobile
  downloading services

• Lack of business experience/ new to the market

• Tremendous potential future growth
• Affordable
• chances of expanding to overseas market

• Unstable financial status

12
Advertising Campaign
Pre-Launch
Launch
Post Launch Beyond

• Newspaper and Magazine
• Frequency4 times in 3 months
• NewspaperThe Straits Time (Life section)
• MagazineMost of them
• Budgeted atS8,000

• Advertisements
• Period 7 Days (Radio) 7 Days (Posters
  Banner)
• Media Radio, Posters and Banners
• Total Cost S15,890

• Road show
• At the Atrium _at_ Dhoby Ghaut
• Programs
• Hands on trial of our services.
• Lucky draw
• Freebies
• Budgeted at S10,000

13
Media Advertising
JCDecaux Showcasing the World
14
Banner Poster
Find Out!!
_at_
The Atrium Dhoby Ghaut
27/09/20XX
Blue
Find Out
The New Colour
For Trendy People
_at_
Find Out
27/09/20XX
The Atrium Dhoby Ghaut
_at_ The Atrium Dhoby Ghaut
27/09/20XX
15

• Movie
• Arts
• Food
• Traffic News
• Road Guide
• Chill Out!
• Travel
• Shopping
• Annual Inter-Tertiary Competition
• Soccer Match Analysis
• Live-Betting Odds
• Free Mobile Games
• Find us _at_
• Websitehttp//www.geocities.com/fockmobile

Free!!

• What is FOCK?
• Free
• Of
• Charge
• K Content
• Company Profile
• We provide mobile content downloads for no charge
  at all. All that youll incur would be the
  GPRS/WAP charges by your mobile subscriber.
• Founded By Mr Poh Wei Loon

Downloads!!
16
Projected P L

• Year 1 () Year 2 Year 3
• Sales revenue 517,333 672,533 840,666
• Cost of sales (77,600) (100,879) (126,099)
• Gross profit 439,733 571,653 714,566
• Advertising expense (113,890) (113,890) (113,890)
• Salary expense (108,000) (108,540) (109,082)
• Rental expense (14,400) (14,400) (14,400)
• Other expenses (39,680) (40,880) (42,200)
• Profit before tax 163,763 293,943 434,993
• Tax (20) (32,752) (58,788) (86,998)
• Profit after tax 131,010 235,154 347, 995

17
Accumulated Cash Flow
18
Prototype
19
Conclusion

• The growing mobile data industry globally at
  which by 2009 will be worth US189 billion.
• The market we target is expandable.

20
THE END