Welcome to Celebration

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Welcome to Celebration!
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Introductions

• Youth, I.N.C. Program Staff
• Steve Orr Executive Director
• Ariel Rosen National Program Director
• Zoe McKee NY Celebration Program
  Director
• Robyn Levich Associate Director
• Hope Clements Associate Director
• Erin Holohan Associate

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About Youth, I.N.C.
Our Mission To improve the lives of Americas
youth through a unique venture philanthropy model
that empowers, develops, and educates non-profit
organizations serving young people.
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About Youth, I.N.C.

• Our Programs
• Celebration fundraising training and a risk-free
  fundraising opportunity
• Board Management Development board
  recruitment, board management training, and
  strategic planning
• Expert Advice provide free expert advice to our
  non-profits through our Consulting Advisory Board
• Strategic Alliance Partnership (SAP) partner
  with corporations to encourage board service
• Net Gain provide basketball court time for
  alternative high schools enabling them to field
  varsity teams

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Introductions

• Youth, I.N.C. New York Network
• Who are you, why are you here, and what does your
  organization hope to gain?

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Why are you here?

• Improve fundraising plans
• Expand your networks
• Strengthen Board participation
• Increase net fundraising
• Increase long-term sustainability

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Youth, I.N.C. Promises You

• Monthly Workshops
• One-on-one training ongoing support
  through each phase
• Top notch materials
• Timelines, advance notice of deadlines,
  adequate turn-around time (whenever possible)
• High quality event
• As much flexibility customization as
  possible

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Please Promise Youth, I.N.C.

• A designated key staff contact with authority
  to make decisions
• Attendance by key staff (and board when
  appropriate) at all workshops
• Access to your board for requested meetings
• Attention to deadlines
• Well thought out decisions
• Understanding that we cant always be both
  efficient and flexible

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Letter of Agreement

• The Letter of Agreement outlines the terms of
  partnership between Youth, I.N.C. and your
  organization.
• Your Executive Director and Board Chair must
  sign and return the letter to Youth, I.N.C. by
  March 11th in order to participate in A
  Celebration to Benefit New York Kids 2005.

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Challenge Grants

• The Youth, I.N.C. Challenge Grant program is
  open to all returning Youth, I.N.C. Celebration
  NY network non-profits. The goals for the
  Challenge Grant program are
• Challenge participating non-profits to set and
  reach a specific fundraising goal around
  Celebration
• Encourage participating non-profits to follow the
  Youth, I.N.C. model deadlines
• Award cash

Challenge Grant Explanation Report Card
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The Event
General Receptions 600 PM - 730 PM
(tentative) Non-profit Presentations/Remarks Non-p
rofit Reception Displays Bar and heavy hors
doeuvres
Entertainment 800 PM - 1000 PM (tentative)
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Using the Binder

• TAB 1 Youth, I.N.C. Information
• TAB 2 Welcome to Celebration
• TABS 3-9 Celebration Program Phases 1-7
• Each phase identifies the tasks you must
  undertake to ensure successful participation and
  corresponds with one or two of the monthly
  workshops.
• Please use these tabs and the calendar as a
  reference for upcoming deadlines.

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Event Fundraising

• Benefits of Event Fundraising
• Challenges of Event Fundraising
• Why use A Celebration to Benefit New York
  Kids?
• Risk-free fundraising opportunity no up front
  costs
• Cost-effective event retain 80-90 of your
  proceeds
• Minimal drain on staff resources because Youth,
  I.N.C. handles the details
• Ongoing training advice from Youth, I.N.C. and
  peers

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Co-Chair Fundraising Model
Individual co-chairs take personal responsibility
for raising a specific portion of your
fundraising goal. Each co-chairs goal must be
attainable and the co-chair must actually commit
to the specific number.
Event Chair (fill in Name) GGA 15,000
Co-Chair (fill in Name) GGA 10,000
Co-Chair (fill in Name) GGA 10,000
Co-Chair (fill in Name) GGA 10,000
Other (Board Fundraising, etc.) 5,000
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Why You Need Co-Chairs

• PERSONAL RESPONSIBILITY
• It is a crucial motivating factor for co-chairs
  to feel like they essentially owe your
  non-profit the money theyve committed to raise
• CAMPAIGN FOCUS STRATEGY
• Managing 5-12 individual co-chairs with specific
  strategies on how to reach their goals gives
  your campaign some focus
• POWER OF TITLES
• Having a title makes a person feel more
  committed and hearing that title impresses
  prospects
• PERSONAL RESPONSIBILITY
• Yup, were repeating this one its really the
  key

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Why You Cant Do It Without Co-Chairs

• DIFFUSION OF RESPONSIBILITY
• A committee approach doesnt require making a
  personal commitment, so there is less pressure
  to make good and an underlying assumption that
  others can make up for any individuals failures
• LACK OF STRUCTURE
• Individual fundraisers need individual
  strategies and approaching fundraising as a
  committee can lead to people all trying to use
  the same strategy
• INDIGESTIBLE GOAL
• A 100,000 goal looks awfully big to a committee
  tasked with selling tickets it helps to
  break it down into smaller chunks for
  individuals

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Why You Need to Find Co-Chairs NOW

• CULTIVATION TIME
• Recruiting can take 2-3 months
• FIRST IN LINE
• People often commit to fundraising
  responsibilities a year in advance
• STRATEGY MOTIVATION
• You need time to strategize with your co-chairs
  before the fundraising efforts begin
• START EARLY
• You want to start marketing to your co-chairs
  prospects in early summer

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Honorees

• Do you need one?
• Event honorees can enhance your reception, and
  depending on who it is, people may buy tickets
  and attend in order to meet your honoree. But,
  you do not need one.
• Do you want one?
• Most honorees require recruiting effort,
  logistics coordination, an award, a speaking
  opportunity, etc. A lot of time can be spent in
  this area so make sure its worth it.
• How do they fit in?
• There are differing opinions on the purpose of
  honorees. For this event, Youth, I.N.C.
  encourages you to have an honoree ONLY if it will
  help you with your fundraising in some way.

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Next Steps

• Review the binder (yes, the WHOLE thing!)
• Identify your key leadership people who are
  committed to helping with your Celebration
  campaign.
• Educate your board and committee about the
  process and their roles. If you want help
  educating them ASK! We would be happy to
  come to a meeting with key board
  members/committee to help explain the process
• Sign and return your letter of agreement by
  March 11th
• Invite key players to March 16th workshop
• Set up a co-chair brainstorming session with
  Ariel, Zoe, Robyn, and Hope to take place no
  later than April 15th