ADVERTISING

1
University Communications and Marketing Web
Workshops Fall 2005
2
Maximizing Kent States Electronic Communications
3
Mining Your Resources
Effectively. Efficiently. Electronically.
Maximize your use of resources, including

• e-Inside and e-Inside message boards
• Home page news on Kent State Web Site
• Success stories
• e-Calendar
• FlashLine

4
(No Transcript)
5
Using e-Inside
Maximize your use of e-Inside by

• Providing story ideas and information
• Submitting event details for briefs
• Updating UCM on department happenings
• Suggesting content useful to internal audience
• Giving feedback/responses to content
• Send your ideas to einside_at_kent.edu

6
Using e-Inside Message Boards

• e-Inside message board categories include
• Births, weddings and retirements
• Car pools
• Classifieds
• Community involvement
• News about books, CDs and signings
• News and events bulletin
• Obituaries
• Welcome aboard

7
Using e-Inside Message Boards

• Any subscribing member of the university
  community can submit a posting
• News and events bulletin postings remain active
  for 14 days (to keep things fresh)
• Headlines from news and events bulletin appear on
  front page of e-Inside
• Other postings stay active for 30 days

8
(No Transcript)
9
Using Home Page News
Take advantage of home page news by

• Submitting event details for home page news and
  e-Inside briefs
• Updating UCM on department happenings
• Suggesting content relevant to audience
• Giving feedback/responses to content

10
Using Home Page News
Home page news audience includes

• Current and prospective students
• Faculty and staff
• Students parents and families
• Alumni
• Media
• Friends of the university

11
Using Success Stories
Sources for these visible features include

• Community feedback and suggestions
• e-Inside
• Kent State Magazine
• Department achievements and events
• Faculty research
• Student programs and accomplishments

12
(No Transcript)
13
Using e-Calendar
e-Calendar feeds other communication tools

• Kent State Universitys print calendar
• e-Inside news briefs
• Home page news
• Web pages linking to and using e-calendar
• FlashLine

14
Maximizing Kent States FlashLine Communications
15
Enhancements Increase Value

• Improvements to current channels
• RSS feeds
• New channels are coming
• Example online directory

16
E-calendar Integration
17
Internal External Audience Add Out

• E-calendar stats
• November 2004 389, 281 views
• November 2005 2,408,067 views

18
FlashLine Communication Information

• Targeted information
• http//www.kent.edu/flashline/ta/
• Targeted announcement/e-mail
• Personal announcements
• Additional channels

19
Criteria for Targeted E-mail/Announcements

• Campuswide critical notification.
• Important campus deadline or other time-sensitive
  information for students.
• Student organization requests will not be sent as
  a targeted announcement. Instead, it will be
  posted to the Personal Announcement channel.
• Important changes in student services.
• Announcement of official policies or changes in
  policy.
• Announcement from governance groups (USS/Faculty
  Senate/GSS).

20
Additional Information

• FlashLine definitions
• http//www.kent.edu/Flashline/TA/glossary.cfm
• Encouraged use
• http//www.kent.edu/Flashline/TA/examples.cfm

21
FlashLine Hot Topics Before
22
FlashLine Hot Topics Now
23
Hot Topics for Different Groups

• Can post content relevant to role
• All audiences
• Students
• Faculty and Staff
• Alumni
• Post remain active for a week

24
Customization Crash Course

• Did you know you can customize FlashLine? Lets
  look!
• http//flashline.kent.edu/

25
Customization Resources

• Customize Your Channels
• Customize Your Columns
• Customize Your Tabs

26
Comprehensive Resource Lists

• Internal communications http//www.kent.edu/hr/n
  ews/Communication.cfm
• External and internal
• http//www.kent.edu/ucm/SolutionsServices/Web.cfm