Seppo Silvonen

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First National Energy Efficiency ForumIstanbul,
January 16, 2009
Seppo Silvonen, Head of Unit, Motiva Oy,
Finland Team Leader, enverIPAB-project Awareness
) Raising on Energy Efficiency in Buildings WOW
Convention Centre Yesilköy, Istanbul 16.1.2009
) Awareness is a humans perception and
cognitive reaction to a condition or event.
It does not necessarily imply understanding,
just an ability to be conscious of, feel or
perceive
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enverIPAB Increasing Public Awareness on Energy
Efficiency in Buildings for the General
Directorate of Electrical Power Resources Survey
and Development AdministrationEuropeAid/124104/D
/SER/TRTURKEY
CONSORTIUM

• Motiva Oy, Finland
• SIT- Strategic Communication Design
• Consulting Co., Turkey
• ENKO Birlesik Enerji Sistemleri Ins. Sanayi ve
  Tic. Ltd. Sti., Turkey
• ILYADA Communication Publication and Consultancy,
  Turkey

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enverIPAB Consortium Partners
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OBJECTIVE OF enverIPAB
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• To yield better capacity of the EIE staff in
  awareness raising to improve preconditions for
  utilizing the great improvement potential of
  energy efficiency in buildings.

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Target Groups of the enverIPAB-project
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• - EIE staff doing energy efficiency work
• Schools and universities students and teachers
• Professionals working in the building sector
• Housewives
• General public
• Stakeholders
• - potential co-operation partners,
• doners, sponsors

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Driving Forces to Energy Efficiency
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Ideology/Reason Market forces Legislation
• I/R M
  L

I/R
M
L
L
I/R
M
I/R
L
M
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First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Steps from Ignorance to Energy Efficiency

Home
Media
Home
Home
Action
Games
Media
Work
Games
School
Skills
Games
School
School
Work
Games
School
Media
Regulations
Behaviour
School
Media
Work
Training
Attitudes
Media
Instruct
Training
Media
Values
Instructions
Training
Kindergarten
Instructions
Training
Knowledge
Education
Instructions
Instructions
Kindergarten
Understanding
Education
Education
Education
Informa
Awareness - Consciousness
Information
Information
Information
Believes
Information
Information
Envir
Environment
Ignorance
Environment
Environment
Environment
Environment
Time
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SETTING THE ENERGY EFFICIENCY TARGET
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Energy policy decision where do we want to go
  target
• Knowledge of the current position
• Knowledge of the alternative ways to get to the
  target
• Decision on the criteria to be applied when
  choosing the way
• Decision on the way to go strategy - programs
  projects - monitoring

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WAYS OF REACHING THE ENERGY EFFICIENCY TARGET
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Human resources Awareness Knowledge -
  Capability
• Methods
• Technologies
• Financial resources

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Energy Awareness Strategy
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Where does a successful implementation of the
  strategy lead?
• Who is in charge of implementing the strategy?
• What kind of premises is the strategy based on?
• What are the essential ways of implementing this
  strategy?
• How is the implementation of this strategy
  monitored?

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Energy Awareness Strategy
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• 1. Where does a successful implementation of the
  strategy lead?
• - It makes everybody in the target groups aware
  of the
• meaning of energy efficiency in buildings and
  of ways to
• improve the efficiency
• - Utilizing the awareness leads to more
  efficient use of
• energy in buildings.

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Energy Awareness Strategy
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• 2. Who is in charge of implementing the strategy
  (on the national
• level in Turkey)?
• - The energy administration of Turkey, General
  Directorate of
• Electrical Power Resources Survey and
  Development
• Administration (EIE)

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Energy Awareness Strategy
First National Energy Efficiency Forum Istanbul,
January 16, 2009

3. What kind of premises is the strategy based
on? - Existing regulations - Existing staff
of the energy administration in the awareness
raising and promotion work - Existing
education system - Existing NGOs - Relatively
high and rising energy prices - Studies and
development work carried out on energy
awareness in Turkey so far - Transfer of
international experiences - Ability and
willingness of the responsible organization
to adopt and implement principles of the
strategy
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Energy Awareness Strategy
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• 4. What are the essential ways of implementing
  the
• strategy?
• - Capacity building
• - Focusing
• - Specialisation
• - Partnering and networking
• - Continuous exposure and campaigning

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Energy Awareness Strategy
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• 5. How is the implementation of the strategy
  monitored?
• - Establishing and maintaining relevant
  information
• systems in the responsible organization
• - Collecting indicative information from the
  various target
• groups

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Use of Primary Energy Sources in Turkey, 2006
First National Energy Efficiency Forum Istanbul,
January 16, 2009
FOSSIL FUELS 84
Brown coal
Wood, animal and plant waste
Other
Hard coal
Hydro power Other renewables
Oil 31
TOPLAM Mtep 99.6 KISI BASI kep 1365
Natural gas
TOTAL Mtoe
Per capita ktoe
Brown coal
Wood, animal and plant waste
Hydro power, Other renewables
Oil
Natural gas
Hard coal
Other
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First National Energy Efficiency Forum Istanbul,
January 16, 2009
Energy Sources in Power Production in Turkey,
2007
Other
Oil
Hydro power
Coal
Natural gas
TOTAL 191.2 Billion kWh
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Breakdown of Energy Consumption by Sector in
Turkey, 2006
Industry
Industry
,,
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Distribution of energy consumption by sector in
Turkey
First National Energy Efficiency Forum Istanbul,
January 16, 2009
BUILDING STOCK IN TURKEY

• Volume by
• region
• type
• age
• Energy consumption
• total
• by fuel
• specific (kWh/m2a)

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First National Energy Efficiency Forum Istanbul,
January 16, 2009
kWh/m2a
Building energy efficiency
Other - activities - internal traffic -
cold storage - etc
Thermal conditions
Indoor air quality
Domestic hot water
Efficiences of services
Lighting
Efficiencies of systems
Envelope
Heating
Cooling
Ventilation
Space heating
Heating of incoming air
Cooling of incoming air
Local cooling
- circulation - storage
Efficiencies of sub-systems
- luminaires - natural lighting - colours
- air filtration - humidification
Efficiencies of components
...lamps...
Thermal insulation, pumps, fans...
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Heat Losses of a Building
First National Energy Efficiency Forum Istanbul,
January 16, 2009
70 OF THE HEAT LOSSES FROM BUILDINGS TAKE
PLACE THROUGH WALLS AND WINDOWS
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WINDOW GLAZING AND THERMAL INSULATION
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Energy Efficiency awareness in terms of impact
potential
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Weight of awareness

100
Property owner Designers
Visitors to the Building
Building occupants
50
Building Operation and Maintenance Staff
Building Energy Manager
Share of target population
100
20
40
60
80
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Information products of enverIPAB
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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Primary School Seminar
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High School Seminar
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Childrens Energy Book
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• DONT WASTE YOUR ENERGY

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Childrens Energy Book
First National Energy Efficiency Forum Istanbul,
January 16, 2009
Seppo Silvonen 29.4.2008
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Energy Detective Card
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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Energy Detective Rosette
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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Teachers Guide
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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Energy Efficiency Sample House
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Household Energy Efficiency Guide
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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How is energy consumption divided at home?
Research shows that 15 of the energy
consumption of a residential building is
electricty and 85 is energy used for space and
hot water heating.
Electric Energy 15
Heating and Hot water 85
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80 of electricity in Turkish homes is used for
electronic appliances
Cold appliances 31







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Energy Efficiency Guide to Households
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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What can be done for lighting efficency?

• - Changing normal (incandescent) lamps to
• energy saving lamps (CFLs).

YTL YTL YTL
100Watt Seffaf Lamba
20Watt Enerji Tasarufflu Lamba
100 W incandescent lamp
20 W energy saving lamp
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Information to Apartment Managers/Residents
First National Energy Efficiency Forum Istanbul,
January 16, 2009
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Training in Boiler Inspection
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First National Energy Efficiency Forum Istanbul,
January 16, 2009
ENERGY AUDITS
Example a primary school building
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Other Output of enverIPAB
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• Proposal for an Awareness Strategy on
• Energy Efficiency to EIE
• Recommendations to the Ministry of National
• Education Concerning Energy Efficiency in
• School Curricula
• Examples of Possible Education Programs for
• Engineering Students Concerning Energy
• Efficiency
• Education Film on Energy Efficiency in Households

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Other Output of enverIPAB
First National Energy Efficiency Forum Istanbul,
January 16, 2009

• TV-spots
• Radio spots
• Leaflet on household
• energy efficiency
• Study reports
• Training material
• Press releases
• Website

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First National Energy Efficiency Forum Istanbul,
January 16, 2009
ESCO-contract - Sharing benefits
Example
The Contractor assumes the responsibility for
achieving the energy/energy cost savings
Running costs

• Benfits to the Customer
• The Contractor takes the total responsibility
• Lower running costs
• Lower energy costs
• Controlled indoor environment
• Operational guarantee
• Fixed maintenance costs

Payment to
Cost savings to the Customer
the Contractor
Energy costs
Maintenence costs
Time
Continued Contract Period
Original Contract Period
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Boosting Market Change through Procurement of
Energy Efficient Technology
First National Energy Efficiency Forum Istanbul,
January 16, 2009
Change in Efficiency Distribution
Specification for a Technology Procurement
Competition
High
Old Average
Efficiency
Low
New Average
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enverIPAB-website
First National Energy Efficiency Forum Istanbul,
January 16, 2009
http//www.eie.gov.tr/enverIPAB/index.htm
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First National Energy Efficiency Forum Istanbul,
January 16, 2009
THANK YOU FOR YOUR ATTENTION
Ilginiz Için Tesekkür Ederim