STEMM

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STEMM The Bahamas Sustainable Tourism
Entrepreneurial Management Marketing
Project A project conducted by The
Bahamas Hotel Association in cooperation with
The Bahamas Ministry of Tourism, The Bahamas
Antiquities Monuments Museums Corporation and
the Caribbean Alliance for Sustainable Tourism
with support from The InterAmerican Development
Bank, Multilateral Investment Fund
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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• A Cooperative Effort
• to improve the competitiveness of pilot island
  destinations and tourism activity clusters in The
  Bahamas towards positioning the country as
• A Sustainable Tourism Destination

3
STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Project History
• Spawned over a year ago from
• BHA Environment Committees 2005 Work Plan, and
• Initial discussions with IDB Representatives to
  explore how better to deliver on BHA goals in
  this area
• Further sparked by
• A new national emphasis on supporting more
  sustainable practices and products
• Trends in the industry and untapped potential,
  particularly for small and mid sized operations
• Shortcomings in offerings Range, Depth and
  Quality
• Concerns about losing more of what we have to
  offer
• Indications of potential from existing operators
• New thrust by the Ministry of Tourism
• Buyer opportunities

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Project History- continued
• February 2005
• IDB Country Representative Richard Herring
  informs BHA of potential resource assistance for
  sustainable tourism efforts through their
  Multilateral Investment Fund (MIF)
• Further research on our part revealed a potential
  match between the sustainable tourism development
  needs of The Bahamas and the MIF objectives in
  that area
• Partnership approach taken to benefit the overall
  effort and all parties
• Discussions commenced with the Ministry of
  Tourism (MOT), the Antiquities Monuments and
  Museums Corporation (AMMC) and the Caribbean
  Alliance for Sustainable Tourism (CAST)
• A Coordinated Project Planning Group was
  established
• A Project concept was developed and presented to
  IDB MIF

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Project History- continued
• May 2005
• IDB notifies BHA that the project concept has
  been received favourably
• Green light given to develop detailed proposal
• National IDB team, led by Country Representative
  Richard Herring and Social Projects Specialist
  Jorge Torres actively assist with the proposal
  development

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund
Project History- continued June 2005

• IDB MIF Team visits The Bahamas
• for one week together with
• IDB Caribbean Executive Director Jerry Butler,
  and
• IDB Sustainable Tourism Consultant

• The Tiamo Way by Mike Hartman
• During the Teams visit time was spent with
  Public Private Sector Stakeholders in
• Abaco and the Cays
• Andros
• New Providence

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Stakeholders Consulted
• Barry Benjamin, BHA Environment Committee Chair,
  Owner, Peace and Plenty, Exuma
• Jeremy MacVean, Past President, BHA, General
  Manage, Comfort Suites Paradise Island
• Earle Bethell, President, BHA, General Manager,
  Nassau Beach Hotel
• Frank Comito, Executive Vice President, Bahamas
  Hotel Association
• Dr. Jennifer Edwards, BHA Environment Committee,
  Sustainable Tourism Consultant, UWI
• Vernice Walkine, Director General, Ministry of
  Tourism
• Angela Cleare, Senior Director, Product
  Development, Ministry of Tourism
• Earlston McPhee, Manager, Sustainable Tourism
  Development Unit, Ministry of Tourism
• George Mackey, Chairman, Antiquities Monuments
  Museums Corporation
• Dr. Keith Tinker, Director, Antiquities Monuments
  Museums Corporation
• Philip Nairn, Antiquities, Monuments Museums
  Corporation
• Gary Young, Director, Research, Bahamas Ministry
  of Tourism
• Lynn Johnson, General Manager, Green Turtle Cay
  Resort Yacht Club
• David Bethel, Architectural Preservation
  Foundation of Green Turtle Cay
• Alton Lowe, Noted Artist, Owner, Lowe Museum
• Patricia Frances, Green Turtle Cay Library
• Lloyd Cheong, Grand Bahama, Blue Flag Consultant
  to Ministry of Tourism
• Robert Kramm, CEO, Old Bahama Bay, Grand Bahama

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund
Project History- continued

• July 2005
• BHA notified that IDB MIF has approved initial
  draft of proposal
• BHA and lead partners MOT and AMMC agree to
  provide partner financial and inkind support
• November 2005
• IDB MIF approves project

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Project History-Continued
STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• March 2006
• Official signing and launch of the approved
  project
• April 2006
• STEMM Project officially starts

• Signing of the Agreement
• 17 March 2006
• Colin Higgs, Permanent Secretary, MOT
• Jerry Butler, IDB Caribbean Executive Director
• Richard Herring, IDB Country Representative
• Earl Bethel, President BHA
• Frank Comito, Executive Vice-President, BHA

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• April 1 to June 30 - Key Post Launch Initial
  Steps
• Organise Core Staff
• Lead Technical Consultant
• - Dr. Jennifer Edwards
• Project Manager
• - Ruby Sweeting
• Project Administrative Support
• - Ingrid Musgrove
• - Ruth Rahming
• Convene Project Advisory Group
• The Bahamas Hotel Association
• The Bahamas Ministry of Tourism
• The Bahamas Antiquities Monuments Museums
  Corporation
• Caribbean Alliance for Sustainable Tourism
• InterAmerican Development Bank

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• What is STEMM?
• A new Business Management and Marketing
  initiative of The Bahamas Hotel Association and
  its core partners that will
• Target Small and Medium sized Entrepreneurs
  (SMEs) in tourism that have not fully benefited
  from the traditional approach to management and
  marketing that is typical of larger properties
  and businesses
• Emphasize business operational, environmental
  management and marketing competitiveness
• Focus on SMEs, attractions and activities in 4
  key tourism sub-sectors
• Accommodations
• Marinas
• Heritage Cultural Attractions (Sites and
  Events)
• Nature/Eco Business Activities e.g. Nature
  Trails, Botanical Parks, Bone-Fishing, Kayaking,
  Reef, Dive and other Marine related Tours etc.

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Project Objectives
• Overall Objective
• To improve the competitiveness of pilot island
  destinations and specific tourism activity
  clusters in The Bahamas towards positioning the
  country as a Sustainable Tourism Destination
• Specific Objective
• To diversify the current tourism product by
  organising and selling new integrated and
  sustainable tourism packages offered by a Network
  of SMEs that focus on specific market segment,
  such as, heritage, culture, marine, eco and
  nature
• Key Words
• Sustainable Tourism Packages
• SME Network
• Pilot Destinations
• Product Specific Cluster

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Selected Pilot Destinations 7 Pilot
Destinations

• Pilot Destinations selected based on
• Level of Entrepreneurial Activities
• Existing level of hotel and tourism capacities
  and critical mass that can be built upon

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Product Specific Clusters

• Product Clusters based on
• Marina Sailing Circuit (Abaco, Exuma, Grand
  Bahama Bimini)
• Heritage Tourism (Historic Nassau, Eleuthera, Cat
  Island, Long Island, San Salvador Abaco Cays)
• Eco-Tourism Bone-Fishing Lodges of Andros

7 Pilot Destinations 3 Product Clusters
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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Five Components
• Component 1 Awareness and Network Conformation
• This component will support the establishment of
  the SME tourism network, which will become the
  tool for promoting sustainable tourism in The
  Bahamas.
• Component 2 Product Development
• This component will facilitate the improvement
  and diversification of the present tourism
  product supplied by the tourism SMEs in the pilot
  destinations.
• Component 3 Training
• In this component local consultants will be
  trained to provide technical assistance to the
  SME network members.
• Component 4 Matching Grant Funds for Pilot
  Network SMEs
• This component seeks to enhance the practices and
  performance related to operational and managerial
  capacities, environmental management and service
  quality of a group of Network members to
  facilitate their access to international tourism
  markets.
• Component 5 Branding Marketing of Pilot
  Destinations
• The aim of this component is to make the
  networks tourism packages offered in the pilot
  destinations known in commercial sales channels
  and to potential markets and to generate demand.

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund
PROJECT TIME FRAME (April 2006 March 2010)
COMPONENT Year 1 Year 2 Year 3 Year 4
Component 1 Awareness Network Conformation v v v v
Component 2 Product Development v v
Component 3 Training v
Component 4 Matching Grant Funds v v v
Component 5 Branding Marketing v v v
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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• Year One Activities
• General Goal for 2006/2007
• to put in place the support needed to
  successfully develop the SME tourism Network and
  sustainable tourism products in The Bahamas
• Year One Component focus
• Component 1 Awareness Building Network
  Conformation
• Component 3 Training
• These Components are critical to putting in place
  the necessary structure and operations for the
  successful development of the project in general
  and the competitiveness of the SMEs in the
  Network in particular
• Component 3 Product Development
• Work would also begin on elements of Component 2
  as some of its activities are also relevant in
  laying the foundation and support needed in the
  projects development

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STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS STEMM YEAR ONE ACTIVITIES TIME ALLOCATIONS
  Start Yr. 1 2006               2007   End Yr. 1
KEY COMPONENTS/ACTIVITIES Apr. May Jun July Aug Sep Oct Nov Dec Jan Feb Mar.
Component 1 Awareness Network Conformation                        
1.1 Design of the Operating Manual                        
Criteria for Membership                        
Activities of the Network        
1.2 Awareness Events for Stakeholders                        
7 Launching/Introduction Forum (Each Selected Destination)                        
SME Network Meetings in 5 destinations (5 times in each of the 5 destination groupings in year 1)                        
Component 2 Product Development                        
2.1 Develop a Resource Persons Tourist Asset Resource Consultants, Tourism SMEs including Hotels, Marinas, Activities Sites (heritage/historic/cultural/natural)                        
2.2 EWT/Audit Assessment SMEs- Hotels, Marinas, Other Services                        
Component 3 Training                        
3.1 Environmental Management System Course for Consultants (Standard for all STEMM Project Consultants)                        
3.2 Networking Management and Marketing course for Consultants                      
                     
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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• A Most Important Need
• Project Shapers or Visionaries
• Interested in the development of tourism in The
  Bahamas on a sustained basis
• Would like to participate in shaping the STEMM
  project to successfully suit the needs of the
  country
• Would like to be involved as leaders in the
  cooperative effort of positioning The Bahamas as
  a Sustainable Tourism Destination

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STEMMThe Bahamas Sustainable Tourism
Entrepreneurial Management Marketing Project
Conducted by The Bahamas Hotel Association in
cooperation with The Bahamas Ministry of Tourism,
The Bahamas Antiquities Monuments Museums
Corporation and the Caribbean Alliance for
Sustainable Tourism with support from The
InterAmerican Development Bank, Multilateral
Investment Fund

• STEMM
• A Cooperative Effort
• to improve the competitiveness of tourism
  enterprises and activities in The Bahamas towards
  positioning the country as
• A Sustainable Tourism Destination

21
STEMM The Bahamas Sustainable Tourism
Entrepreneurial Management Marketing
Project A project conducted by The
Bahamas Hotel Association in cooperation with
The Bahamas Ministry of Tourism, The Bahamas
Antiquities Monuments Museums Corporation and
the Caribbean Alliance for Sustainable Tourism
with support from The InterAmerican Development
Bank, Multilateral Investment Fund