IMAGERES Marketing Plan

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IMAGERESMarketing Plan

• Aaron Messer
• Mason Walton
• Terri Warren
• Richard Williams

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Market Summary

• Market past, present, future
• IMAGERE'S was formed to help people preserve
  their priceless memories by digitally remastering
  their photographs and videos. With our team of
  digital artisits, we can make this happen.
  Having proper advertising in place, IMAGERE'S is
  positioned as the premier remastering and
  retouching service for the consumer wishing to
  have their old, damaged or faded photos brought
  back to life. IMAGERE's will be placed at the
  very high end of the consumer segment known for
  their expert quality work, care and attention to
  each photograph that is a priceless memory to our
  customer.

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Product Definition

• Describe product/service being marketed
• Using the latest imaging software available
• Best quality photographs

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Competition

• Competitors
• Strength for Expert Photo Restoration and LILAC
  DIGITAL
• have similar prices and forms for uploading
  photographs
• Weaknesses for Expert Photo Restoration and LILAC
  DIGITAL
• could offer more information and images to the
  customer.
• some modified backgrounds and subjects did not
  fit together well.

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Competition (con't)

• IMAGERE'S is committed to their customers
• Quality work
• Additional information on Website.

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Positioning

• Positioning of service
• Effectively address customer's needs
• Competitive prices
• Quality work
• Consumer promise
• Establish our business offering as being viable
  and clear.
• Top rated customer service
• Careful attention to detail

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Launch Strategies

• The key to success is advertising.
• TV
• Radio
• News paper
• PPC or pay-per click
• Interest Groups

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Advertising Budget for First Year
Total of 150,000 for First Year
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First Quarter
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Second Quarter
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Third Quarter
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Fourth Quarter
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Other Promotions

• Photo Shops
• Credit Card Companies
• Interest Groups
• Word of Mouth

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Pricing

• Pricing
• Product Packages from 49.95
• Includes return shipping
• Similar products
• Policies
• Condition verification
• Liability statement

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Distribution

• Distribution strategy
• UPS
• Small business incentives
• Insurance
• Reliability

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Projected Earnings
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Vertical Markets

• IMAGERES
• vertical market opportunities
• Walgreen's, Wal-Mart, K-Mart
• Advertisement for IMAGERES
• Obtaining the right to copy

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Success Metrics

• First year goals
• 1st quarter, 2nd quarter, 3rd quarter, 4th
  quarter.
• 23,400 46,800 70,200 93,600
• More people will use our services
• IMAGERES will meet all goals
• Advertisement, vertical market, quality,
  turnaround
• Requirements for success
• Meeting financial goals,
• Fulfillment processing secure payments service
  and support insuring privacy generating demand
  eliminate redundant information make ordering
  easy build customer loyalty and encourage repeat
  business.

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Schedule

• Timing Schedule

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Team IMAGERE'S

• Terri Warren President, Project Planning,
  Graphic/Web Designer
• Aaron Messer Software Engineer
  Specialist/Programmer
• Mason Walton Audio/Video Specialist, Project
  Coordinator
• Richard Williams Internet Strategist, Research
  and Analysis Specialist
• Thank you for attending
• Questions from the audience