Presented To

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Corporate Partnership Proposal
Presented To
June 6, 2000
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OVERVIEW
The Texas Tech Athletic department is pleased to
present this corporate sponsorship proposal to
Covenant Health System. We have created a unique
package designed to meet Covenants specific
objectives Deliver Covenant Health System
first-class hospitality opportunities at Texas
Tech Athletic events Create awareness of
Covenant Health System through an image
campaign Promote the Covenant Health System
name on a local and regional level We believe
the following elements will meet Covenants
objectives listed above. Thank you for the
opportunity to present Covenant Health System a
proposal of this significance.
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KEY ELEMENTS
Signage Basketball Baseball Hospitality
Basketball Game Sponsorship Baseball Series
Sponsorship Marketing Schedule
Magnets Community Outreach Take A Kid
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Corporate Sponsorship Proposal
BASKETBALL SIGNAGE Rotational
We propose Covenant Health System sponsor one (1)
rotational sign in the United Spirit Arena for
the 2000-01 Basketball season. The details are
as follows Size 3 height x 16 length Ad
Panels One (1) panel Location Scores Table
(team bench side/east) Production First copy
provided by Texas Tech Rotation Sign rotates
every 45 sec. Exposure Approximately fifteen
(15) home games per sport - direct TV camera
angle (Sports mens/womens basketball,
volleyball) Note The NCAA does not allow
signage during postseason play. Therefore, ad
panel will not be visible during any postseason
play.
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Corporate Sponsorship Proposal
BASKETBALL SIGNAGE Static
We propose Covenant Health System sponsor one (1)
Static sign in the United Spirit Arena for the
2000-01 Basketball season. The details are as
follows Size 3 height x 8 length Ad
Panels One (1) panel Location Media Table
(opposite team bench/west) Production First
copy provided by Texas Tech Exposure Approximate
ly fifteen (15) home games per sport - limited TV
camera angle (Sports mens/womens
basketball, volleyball) Note The NCAA does
not allow signage during postseason play.
Therefore, ad panel will not be visible during
any postseason play.
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Corporate Sponsorship Proposal
BASEBALL SIGNAGE Outfield Static
We propose Covenant Health System sponsor one (1)
static outfield sign at Dan Law Field for the
2000-01 Baseball season. The details are as
follows Size 16 height x 16 length Ad
Panels One (1) panel Location Outfield Product
ion First copy provided by Texas
Tech Exposure Approximately thirty (30) home
games
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Corporate Sponsorship Proposal
BASKETBALL GAME SPONSORSHIP
We propose that Covenant Health System sponsor
one (1) Mens Basketball game and one (1) Womens
Basketball Game. This opportunity includes Game
Tickets Forty (40) tickets to each sponsored
game Suite Hospitality Eight (8) tickets to
Athletic Corporate Partner Suite VIP Hospitality
- Forty (40) VIP Hospitality passes to pre-game
buffet Giveaway Item Covenant Health System
may provide a giveaway item to fans attending
each sponsored game. The item will display both
Covenant and Texas Tech logos. Covenant Health
System will purchase the item from an officially
licensed Texas Tech vendor Display Tables
Covenant Health System may distribute promotional
material to fans via display tables Halftime
Promotion Upon request Covenant Health System
will have approximately 3 minutes to conduct a
special halftime promotion Video Screen Messages
Four (4) 15-second video screen messages during
each game recognizing Covenant Health System as
the game sponsor Public Address Announcement
Two (2) public address announcements during each
game recognizing Covenant Health System as the
game sponsor Signage Two (2) 3 height x 4
length signs displaying Covenants logo, provided
by Tech Athletics.
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Corporate Sponsorship Proposal
BASEBALL SERIES SPONSORSHIP
We propose that the Covenant Health System
sponsor one Texas Tech Baseball series. This
opportunity includes Game Tickets - One hundred
(100) general admission tickets to each game of
the series VIP Hospitality - One (1) night of
VIP Hospitality at your sponsored game of choice
which will include corporate tent and catering
for one hundred (100) people Display Tables
Covenant may distribute promotional material to
fans via display tables First Pitch - Upon
request a representative will deliver the
ceremonial first pitch before the start of the
first game Public Address Announcements - Two
(2) public address announcements during each game
of the series recognizing Covenants
sponsorship Scoreboard Messages - Four (4)
electronic scoreboard messages during each
game Signage - Two (2) display banners placed in
visible locations. - banners will be provided by
Texas Tech Giveaway Item The Covenant Health
System may provide a giveaway item to fans
attending the sponsored games. The item will
display both the Covenant and Texas Tech logos.
The Covenant Health System will purchase the item
from an officially licensed Texas Tech vendor.
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MARKETING Schedule Magnets
Covenant will be the exclusive sponsor of the
2000 Football and Mens and Womens Basketball
schedule magnets. Details are as follows Magnet
logo exposure - Logo placement on all 45,000
(15,000 each sport) schedule magnets to be
distributed as follows for each sport 10,000
Texas Tech Season Ticket Mailing 2,500
Distributed at the discretion of Covenant
2,500 Distributed at the discretion of Texas
Tech Production/Artwork - Texas Tech University
will handle production arrangements and cover all
costs of the magnets. All artwork must be
approved by Covenant and Texas Tech Logo
specifications - Full color maximum size .9 x
1.8
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MARKETING Schedule Magnets
Sample magnet design and size 7 in. x 4 in.
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Corporate Sponsorship Proposal
COMMUNITY OUTREACH Take A Kid to the Game

We propose that Covenant Health System sponsor
the Take a Kid to the Game Program which
includes the Committee for Champions Take a Child
Promotion as an added benefit. Take A Kid to the
Game Overview This program provides the
opportunity for a child to experience a college
game when accompanied by an adult. It opens the
door for the motivation a child needs to strive
to excel in school in order to end up as a
college student and maybe even a student athlete.
Committee for Champions Take a Child to the
Game Overview Texas Tech University and the
Committee for Champions bring in Lubbock-area
underprivileged children and pairs them up
one-on-one with a Tech student for a day of fun
and football. This provides the school-aged
child with the opportunity to see first-hand that
college is an obtainable goal. The program is
designed to encourage the youth of Lubbock and
the surrounding area to stay in school and
promote Texas Tech as a university option. This
also allows Covenant and the Lubbock community to
rally around a worthy cause while creating a
public relations opportunity to promote these
first-class efforts.
(Continued On Next Page)
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COMMUNITY OUTREACH Take A Kid to the Game
Covenant Health System will receive Presentin
g sponsor of the Take a Kid to the Game
promotion Logo on all literature promoting the
TAKG events Logo on all premium items provided
to the underprivileged children One (1) public
address announcement at each TAKG event One
(1) video/scoreboard display at each TAKG
event Children will receive Tickets provided
to underprivileged children - 1,200 Football
tickets - 500 Basketball tickets - 500
Baseball tickets Lunch Gift/Premium Item
(e.g.. T-shirts)
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FOOTBALL SCHEDULE 2000
August 26 University of New Mexico
September 2 Utah State
September 9 North Texas September 16
Louisiana-Lafayette September 30
at Texas AM October 7
Baylor October 14 Nebraska
October 21 at Kansas State
October 28 at Kansas
November 4 Texas November 11
Oklahoma State November 18 at Oklahoma
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Corporate Sponsorship Proposal
INVESTMENT