Dias nummer 1

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Radios New Century Serving the audiences
FROM GLORIOUS PAST...
...TO EXCITING FUTURE
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• Marshal Jozef Pilsudski talks into microphone
  1924
• PR Poland
• I am standing before this very strange looking
  horn and think of my voice which is parting from
  me and setting out freely somewhere into the
  world without me, without its owner. What funny
  ideas do people have! Really, its hard not to
  laugh over the strange development that will now
  befall Mr. Pilsudskis voice. I just imagine some
  fellow turning on the winding key, pressing the
  button and letting the horn speak in place of me!

3

• The Hindenburg Disaster 1937
• CPB/PBS America
• Its starting to rain again, the rain has
  slacked up a little bit. The back motor of the
  ship is just holding it just enough to keep it
  from ... it burst into flame. Get there Scotty!
  Get there Scotty! Its fire and its crashing!
  Its crashing terrible. Oh my, get out of the way
  please. Its burning, bursting into flames, and
  its falling on the mourning fans. All the
  folks... oh, this is terrible. This is one of the
  worst catastrophes in the World! Oh, its oh,
  four or five hundred feet into the sky... its a
  terrific blaze, ladies and gentlemen. The smoke
  and the flames now. And the frame is crashing
  down to the ground. Not quite to the morrie mass.
  Oh the humanity and all the fans that are
  speeding around it. I dont (sob). I cant even
  talk to people (sob) ... Its, its, its ... oh
  (sob). I, I cant talk ladies and gentlemen.
  Honest, its completely a mess, a smoking
  wreckage. And everybody cant hardly breath and
  talk and screaming. Lady, Im sorry (sob) ...

4

• H.G. Wells War of the Worlds 1938
• CPB/PBS 1938
• Ladies and Gentlemen, I have a grave
  announcement to make. Incredible as it may seem,
  both the observation of science and the evidence
  of our eyes, lead to the inexcusable assumption
  that those strange beings who landed in the New
  Jersey farmlands tonight, are the vanguard of an
  invading army from the planet Mars.

5

• Chamberlain announces the outbreak of the second
  World War 1939
• reported by CBC Canada
• I am speaking to you from the cabinet room of
  10 Downing Street. This morning the British
  ambassador in Berlin handed the German government
  a final note stating that unless we heard from
  them by 11 oclock that they were prepared, at
  once, to withdraw their troops from Poland, a
  state of war would exist between us. I have to
  tell you now that no such undertaking has been
  received and that consequently this country is at
  war with Germany.

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• Churchills radio address to the French people
  1939
• CBC, Canada
• This is Churchill. I am speaking to you all in
  your homes or wherever destiny may have taken
  you. I repeat to you the prayer of your sweetest
  nights. May God protect France. Sleep well,
  gather all your strenght for dawn, because dawn
  will come, a bright dawn will rise for the brave,
  a dawn that will be sweet for those who retain
  their trust, and shine warmly on the tomb of
  heroes. Vive la France and the courgare of the
  many brave people from all countries who are
  seeking their lost heritage and marching towards
  better times.

7

• Benito Mussolini declares war 1940
• RAI, Italy
• Servicemen of the army, navy and air force,
  Black shirts of the revolution and of legions,
  men and women of Italy, of the Empire and of the
  Kingdom of Albania, hark! The hour singled out by
  destiny has struck in our fatherland.

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• Liberation of Warsaw 1945
• PR, Poland
• This is Polish Radio Warsaw!
• We are now broadcasting a special announcement
• Germany has capitulated!

9

• John F. Kennedy at the Berlin Wall 1963
• QRD/SWF Germany
• Two thousand years ago the proudest boast was
  Civis Romanus Sum. Today, in the world of
  freedom, the proudest boast is Ich bin ein
  Berliner.

10

• The opening of Brandenburger Tor 1989
• ARD/SWF Germany
• One hour later, hundreds of people crawl up
  onto the wall, and climb down in the direction of
  the Brandenburg Gate. People stream in from the
  East Berlin side. A chain forms, dancing hand in
  hand around the Brandenburg gate. The police
  watch warily at first. On the East Berlin side,
  large vehicles can be seen driving up in the
  background. One of them is a loudspeaker truck
• Loudspeaker In the interest of peace, order
  and safety at this state border, I ask you to
  leave the Pariser Platz. Citizens of West Berlin,
  I ask you to leave the wall.
• A stillness falls over the scene. Almost all
  climb back, not over but onto the wall. Then
  comes the reaction
• Why, why, why? (Warum, warum, warum?)

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• President Nelson Mandelas speech at his
  inauguration ceremoni in Pretoria 1994
• SABC, South Africa
• We have triumphed in the effort to implant hope
  in the breast of the millions of our people. We
  enter into a covenant that we shall build the
  socety in which all South Africans, both black
  and white, will be able t walk tall without any
  fear in their hearts assured of theitr
  inalienable right to human dignity a rainbow
  nation at peace with itself., and the world.

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New Radio
WikiMedia
2000
2010
BlogRadio
Participation
Pandorization
?
Multi Platform
Personalization
Multi Market
i-Radio
Multi Channel
Commercialization
e-Radio
Democratization
PodRadio
Decentralization
Internet Radio
Two Way Communication
Radio On Demand
Authoritarian
DAB
Paternalistic
Radio in transition
One Way Communication
Governments voice
State control
Old Radio
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The long tail
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Amazons long tail
50
50
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Radios long tail
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(No Transcript)
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• Radio can teach, illuminate, inspire if
  listened to.
• Otherwise its just wires in a box.
• Ed Murrow

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• Albert Einstein about the invention of radio
  1930
• ARD/SWR, Germany
• Honoured listeners, whether present or absent,
  when you listen to the radio, remember just how
  it was that man came to be in possesion of this
  wonderful instrument of communication. The
  original source of all technical achievements is
  divine curiosity, the playful patience and
  investigative impetus of the researcher, and no
  less the constructive imagination of the
  technical inventor