Introduction to Jeep

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• Introduction to Jeep
• Prior the start of World War II, the United
  States military was searching for an all-terrain,
  reconnaissance, and command vehicle suitable for
  the armys needs. 49 days later the Jeep was
  born

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• As Germany invaded North Africa in 1940, the
  United States military requested an
• all-terrain 4x4 command vehicle design from over
  100 companies. However, only
• two companies responded American Bantam Car
  Company and Willys-Overland.
• Bantam no longer in production, and with a 49-day
  deadline, had no other choice
• but to bring in chief engineer Karl Probst. Who
  in only two days had complete plans
• and cost quotes prepared.
• First Bantam prototype

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In 1940 the United States military sent out
specifications for their desired product,
originally Bantam jumped on the ball but was
later joined by Willys Overland and Ford.
1942 Jeep MB
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Willys-Overland and Ford

• After Bantam submitted Probsts proposal, the
  military released the design
• to both Ford and Willys-Overland. However,
  Willys won out due to its
• power capabilities and overall abilities.

WillysQuad Prototype
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With little time to spare Willys and Ford were
granted manufacturing rights and each Willys MB
was sold to the U.S. Military for 749. Between
1941 and 1945 about 640,000 Jeeps were built and
sold to the U.S. Military.
Final Willys MB
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Design experts also produced an amphibious Jeep
called the Seep. However, due to poor design only
18,000 were built by Ford.

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Civilian Jeeps were first introduced in 1945, the
CJ-2A, was marketed as a work vehicle.
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In 1948, the CJ-2A was replaced by the much
similar CJ-3A, and five years later became the
CJ-3B. Very little was changed except for a newly
designed hood and grill..
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The CJ-3B remained in production until 1968 after
nearly 155,000 were manufactured. In 1953 the
Jeep was bought from Willys by the Henry J.
Kaiser interests for 60,000.
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Two years later after extensive design and
research, the CJ-5 was introduced.Sporting
recessed headlights, stiffer chassis, and
improved seating the CJ-5 became very popular
with the design going nearly unchanged for 29
years.
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In 1970 the Jeep was sold to American Motors
Corporation.By 1978 over 600 Jeeps rolled off
the assembly line each day.In 1987, AMC
introduced the ever popular Wrangler YJ
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Jeep being originally in the hands of Willys was
passed on to Kaiser, AMC, Chrysler Corporation,
and now is in the hands of Daimler Chrysler.
Today over 600,000 Jeeps are produced and sold
each year.
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Now under Daimler Chrysler, Jeep has begun an all
new design and styling mentality. Bold and retro
but, like the original, versatile. Jeeps new
concept, the Treo, utilizes a unique 21 seating
design.
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Another concept Jeep introduced, the Rescue, also
emphasizes the original attitude of the Jeep,
versatility.

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Bold styling and rugged appearance complete the
overall design.
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• Nicknamed the Rockcrawler, this Jeep concept is a
  modern representation
• of the original Willys Jeep, by keeping the
  7-slot grill and the trapezoidal
• wheel arches.

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"We call it the pure American," said Trevor
Creed, Senior Vice president of Design for the
Chrysler Daimler Group.
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Marketing the Jeep ideology has had impact on a
variety of personal items from backpacks to
folding chairs to cd players stereos
Jeep CD player 1996
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Jeep CD player 2002