How the West

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How the West Was Won, The Navy Version or The
Military Spouse and Media Relations
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Trail Boss
Right-hand man
The Lead Wagon
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• Two trails
• Same destination
• Internal and External media
• Trails intersect so make
• sure they agree
• More detail for the Wagons
• Less for the media
• Your wagon leaves tracks

4

• A trusty compass
• Talking Points for the wagon train
• Three easy to remember points
• Dont veer off
• Dont ignore it
• Dont guess at north (speculation)
• Check it frequently

5

• Hiking Boots
• or
• High Heels?
• Right attire for the event
• Smart casual conservative
• Functional yet fashionable
• Ready Outfit
• Cosmetics and shaving

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Otherwise they hide you in the back of the wagon
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• AMBUSH!
• Resist your first urge to shoot the media
• Stay on the trail use the compass
• Dont speculate
• If that doesnt work

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• Circle the wagons
• When the compass gets difficult
• Keeps wagons together
• Presents united front
• Call the scout

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• The grizzled yet heroic Scout
• Your commands PAO
• Updates your compass
• Will go wagon to wagon to help
• The guy they send outside the circle to get shot
  at!

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Wagons, ho!