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Lead Generation and Management Platform
real estate residential builders mortgage
reverse mortgage direct lenders auto
dealers
We offer an affordable alternative to custom
built software
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Market Overview

• Marketers need an affordable marketing
  platform
• Automation. 83 of marketers need a
  comprehensive marketing suite to improve their
  effectiveness (Forrester Research)
• Mass Personalization. 69 of consumers prefer
  highly personalized direct mail offers over
  non-personalized offers (Cap Ventures 2003
  study of personalization)
• GoCampaigns Platform modifiable to any industry

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Solution- Three tools to help increase response
rates and one to save on costs

• Automation from lead segmentation, to mail
  fulfillment and analytics
• Microtargeting to create profile of ideal
  candidates
• Mass personalization to reach out relevantly
  
• Analytics to use past performance to increase
  future response rates
• Spreadsheet tool to weed out marginal
  prospects, saving 20 or more in printing and
  mailing costs
• Microtargeting and mass personalization
  dramatically increase both response and
  conversion rates 5 to 10 times with much fewer
  mailings
• ( BANTA CORPORATION WHITE PAPER )

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LeadMiner Dashboard
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LEADMINER FEATURES

• Automated data acquisition
• Existing customer database integration
• Micro-targeting flexibility and prospect
  profiling
• Customer Relationship Management (CRM)
  solution
• Text and Image editors
• Industry specific image and financial
  libraries
• Mass personalization capability
• Email capability and Mail fulfillment services
• 26 campaigns, 90 insertable, industry
  specific attributes
• Rate setting, invoicing, template control
  capabilities
• Remainder calendars and Analytics

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3 License choices

• Single Independent contractors small
  business owners
• Group Sub-licensees can create campaigns,
  Master licensee controls content
• Service Provider Campaigns and templates
  created for clients
• Licenses are offered in two versions Standard
  and Professional
• Support Modules
• Client Administrator
• Client Support Manager
• Outbound Marketing Manager

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• Service Provider Dashboard
• Setup as many accounts as you can handle
• Easily switch between accounts
• A separate industry library for each account
• A separate header and footer file for each
  account
• A separate image library for each account
• Reminder calendar
• After creating a campaign, use Export Button
  on LeadMiner? Dashboard to email campaign data
  and details to agents.
• Analytics to compare and improve campaign
  results

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CRMs are industry specific, they can be modified
by adding or deleting fields and records
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Campaign spreadsheet tool Flag and segregate
marginal-benefit prospects. Divide a campaign
into a number of smaller campaigns. Columns are
sortable and maneuverable. Data can be viewed in
ascending and descending order
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A mortgage/real estate letter with
personalization fields highlighted
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MARKET

• In 2008, marketers - commercial and nonprofit -
  spent 176.9 billion on direct marketing in the
  United States. (Source Direct Marketing
  Association 2008)
• Real Estate 800,000 Agents
• Residential Builders 125,000
• Mortgage and Reverse Mortgage 330,000 Agents
• Auto Dealers 35,000

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Competition

• The existing market is fragmented Lead Management
  software venders include
• Email Automation venders such as Aprimo and
  Eloqua,
• CRM solutions providers such as Salesforce.com
  , and SAS
• Enterprise Marketing Platforms such as TFC
• Other competition includes
• Lead sellers and
• Print and mail fulfillment services
• there are no companies, to our knowledge, that
  offer our combination of features and services.

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Competitive Advantage

• Being Affordable
• Off the shelf mass personalization capability
• Business model patent pending
• RD on additional software features, new
  campaigns and new industries

GREEN ELEMENT
GoCampaigns offers a targeted alternative to mass
mailings. Saving trees and resources by limiting
mailings only to pre-qualified recipients and
using only recycled paper.
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REVENUE MODEL AND PRICING
OPPORTUNITY
To capitalize on the need of companies and
independent contractors for improved marketing
efficiency achieved through automation, mass
personalization and analytics
FUNDING PROPOSAL
Our marketing platform is tested, stable and
effective. Website created, evaluated and
updated. We are seeking an investment of
1,000,000 for operations, product development,
and marketing

• Monthly subscription 49 to 699
• One time set up fees 99 to 199
• Sub License fees 19 to 29
• Lead sales .05
• Print Mail fulfillment .05
• Support Plans 100 to 999

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THREE YEAR PROJECTION 2009-2011

• The following revenue table is based on a number
  of assumptions, including that (i) net marketing
  conversions will range from .0015 to .02, (ii)
  70 of users will renew subscription, (iii)
  marketing and sales will commence as of August
  2009, and (iv) income from IT services,
  Hospitality and Retail industries are expected
  but not included

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COMPANYGoCampaigns Inc., is a California
corporation based in San Rafael, California.
GoCampaigns began operations in January 2006

• MANAGEMENT
• CEO and Founder, Hoshang Mostofizadeh has used
  his real estate, mortgage and direct mail
  marketing experience to create a more efficient
  and effective marketing solution.
• VP of Technology, Donald Sykes, brings 25
  years of software design experience with Oracle,
  Digital Equipment Corp, Potlatch, APL and the
  City of Oakland

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Exit Strategy

• Options include
• Sale of one of our verticals to a nationwide
  real estate or mortgage company
• Sale or merge with a printing company
• Sale or merger to a data supply company
• Sale to a Title Company
• IPO

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Contact Information

• Hoshang Mostofizadeh
• 134 Paul Drive, Suite 103, San Rafael, CA 94901
• phone [phone]
• fax [phone]
• Website www.gocampaigns.com
• email hoshang_at_gocampaigns.com