Road to Mobile DTV

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Road to Mobile DTV Taming the Digital
Dragon NRB Convention March 8th, 2008
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Digital Broadcast Tripleplay
DTV TV to The Power of Three.
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Open Mobile Video Coalition800 TV Stations and
Growing ...
800 TV Stations, 4 Networks, 100MM TV HH,
Public and Commercial Stations, NAB / MSTV /
ATSC Coordination
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Open Mobile Video Coalition

• Facilitate and accelerate the development
• and deployment of mobile DTV services
• Define mobile DTV system requirements
• Encourage mobile DTV product manufacturing
• Evaluate various technologies
• Support consumer research
• Assessing potential economic models
• Educating/liaising with other industries/regulator
  s

Mission Activities
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Mobile DTV A Backward Compatible ATSC-M/H
Standard
Normal DTV Broadcasting
6MHz TV Channel
Programs fit into a single television channel.
Total payload up to 19.4 Mbits/sec
Mobile DTV Broadcasting
Same 6MHz TV Channel
Mobile programming is fit into the overall
payload
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DTV Spectrum Ideal For Mobile Video
High
Mobile DTV
Cost Effectiveness
Low
Available Spectrum
High
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Consumer Devices

• DTV Mobile broadcasts can reach many varieties of
  devices with video capabilities
• Mobile phones
• PDAs
• Laptops
• Screens in vehicles (cars, buses, trains)
• Portable DVD players
• Handheld gaming devices
• Other Portable Media Players (iPods, etc.)
• Estimated number of Mobile DTV receivers by 2012
• Mobile handsets as many as130 Million
• Portable media devices as many as 25 Million

Source 2008 BIAfn mobile DTV study for NAB
Fast Road program
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Technical Activities to Date

• A-VSB Field Tests
• Las Vegas (Sinclair)
• Tampa (ION)
• Washington, DC (Gannett)
• Chicago (ION)
• A-VSB broadcast simultaneous with HD main feed
• Testing mobile reception using test van
• Robust mobile video reception
• Coexists with 8VSB main signal

Locations Description Early
learning

• MPH Field Tests
• Las Vegas (Sinclair)
• Washington, DC (ION, Gannett)
• Columbus (Dispatch)
• Chicago (Fox)
• Washington, DC (Fox)
• MPH broadcast simultaneous with HD main feed
• Mobile test suite implemented using test van
• Robust mobile video reception
• Coexists with 8VSB main signal

• SFN Field Tests
• New York (ION)
• Low power repeater network set up
• Testing interference and coverage
• Good coverage
• Acceptably low interference levels

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Target Service Launch in Q1 2009
2007
2008
2009
2010

• Define requirements
• Finalize test plan
• Conduct field tests
• Select standard candidate
• Ratify standard
• Technology candidates
• Design receivers
• Launch devices

Technical Devices Services
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
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Mobile DTV Take Aways

• Mobile Television is a huge opportunity for
  multiple industries
• Business models will include traditional
  television models, and new business models
• Ad-supported free linear TV
• Subscription pay TV
• Interactive advertising and content
• Other things we cant imagine
• Key to success is for all ecosystem players to
  work together to ensure launch
• Broadcasters, content companies, device
  companies, service operators, retailers
• Broadcasters are united to an unprecedented
  degree
• Broadcasters are focused on a number of items to
  facilitate launch
• Common technical standard
• Demonstrating business viability
• Announce specific plans in advance
• February 2009 an important date, because the
  consumer will be interested in digital TV to an
  unprecedented level, and mobile TV can be a key
  element of the digital transition

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Mobile DTV. Straight Ahead.
Contact brettjenkins_at_ionmedia.tv