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1
Programa de las Naciones Unidaspara el Medio
Ambiente
Programme des Nations Unies pour
lEnvironnementUnited Nations Environment
ProgrammePrograma das Naçoes Unidas o Meio
Ambiente
Towards Sustainable Consumption in Latin America
and the Caribbean
Dr. Diego Masera Regional Co-ordinator of the
Industry Programme
Oficina Regional para América Latina y el
CaribeRegional Office for Latin America and the
Caribbean
Brazil, November 2001
2
Report Structure
  • Part I Sustainable Consumption What it means
  • 1.1 Population, Consumption and the Environment
  • 1.2 Inter and Intra-generational Equity
  • 1.3 Equity in Consumption
  • Part II Current Consumption Patterns
  • 2.1 The Globalisation Process
  • 2.2 Changes in Consumption Patterns
  • 2.3 Unequal Benefits
  • Part III Sustainable Consumption - The task
    ahead
  • 3.1 Obligations of Governments
  • 3.2           Obligations of Industry
  • 3.3           Obligations of Consumers
  • 3.4           Sustainable Product Development
  • 3.5           New Paradigms
  • Conclusions

3
Background
  • Rio Declaration Principle 8
  • states should reduce and eliminate
    unsustainable patterns of production and
    consumption.
  • Agenda 21 Chapter 4
  • ...the major cause of continued deterioration
    of the global environment is the unsustainable
    patterns of consumption and production

4
Sustainable Consumption
  • the use of goods and services that respond to
    basic needs and brings a better quality of life,
    while minimising the use of natural resources,
    toxic materials and emissions of waste and
    pollutants over the life cycle, so as not to
    jeopardise the needs of future generations. (CSD
    III)

5
Population, Consumption and the Environment
  • "Overpopulation is not determined by numbers
    alone, but rather by numbers times the per capita
    consumption...

6
Inter and Intra-generational Equity
  • Inter-generational equity the earth is passed to
    us by our ancestors, to be enjoyed and passed to
    our descendants in the same or better conditions
    in which we received it.
  • Itra-generational equity refers to differences
    within different segments of the same generation.

7
Equity in Consumption
  • The foremost concern of any consumption policy
    must surely be meeting the consumption needs of
    the current poor feeding, clothing, housing,
    educating, and healing the ill among the poverty
    stricken of the world.

8
LAC Economic and Social Situation in 2001
  • Economic growth of 3.2 annually
  • Poverty Growth 224 million of persons in
    1999 (12)
  • Increased inequity 20 gt income
    20 lt income
  • Increased unemployment
  • Lower salary value
  • 500,000 professionals left the region
  • Increased External Debt

19 1

- In México, is 160 billion dollars- In Central
America is 17 billion dollars
9
Inequalities in Consumption
  • 1.3 billion people live on less than 1 US dollar
    a day.     
  • The overall consumption of the richest fifth of
    the worlds population is 16 times that of the
    poorest fifth
  • Nearly 160 million children are malnourished.
        
  • More than 880 million people lack access to
    health services     
  • 1.5 billion lack access to sanitation and clean
    water.

10
The Globalisation Process
  • The degree to which external liberalisation and
    reliance on the marketplace are to occur are
    matters of choice that individuals, firms,
    governments and NGOs make.
  • The critical challenge for the near future will
    be to domesticate the globalisation process, to
    model and steer the process for the benefit of
    the majority of the population.

11
Changes in Consumption Patterns
  • The Rio 5 conference reinforced the need to
    develop more sustainable patterns of consumption
    and production.
  • Achieving a factor 10 level of productivity
    improvement in the long term with a factor 4
    increase among industrialized countries in 20-30
    years starting from 1997.
  • The new goal is to create more wealth while
    consuming considerably fewer resources

12
Obstacles
  • The existing economic system does not take into
    account the wider environmental, ethical and
    social factors of both consumption and
    production. There is therefore a need for a more
    holistic and inclusive costing mechanism.

13
Tools
  • The key tools will be cultural values that are
    appealing to people who will apply them in order
    to increase their own quality of life.
  • Information plays a central role in changing
    consumption patterns.

14
Sustainable Consumption the task ahead
  • .for developing countries sustainable
    consumption does not mean not consuming. It means
    achieving a better quality of life for all, it
    means sharing between the rich and the poor.
    Industries fear losing markets. In reality,
    sustainable consumption will bring new business
    opportunities.

15
Obligations of Governments
  • Minimising resource utilisation by increasing
    efficiency in the use of energy and resources, by
    minimising waste generation.
  • Exercising leadership by ensuring sustainable
    government procurement policies, and by sectoral
    policies in such areas as land use, transport,
    energy and housing.
  • Reinforcing values by education
  • and information programmes

16
Obligations of Governments
  • One industrial reform which governments can
    enact, using both legislative and economic
    approaches, is internalisation of costs making
    the producer pay for the full price of production
    (with environmental and social costs included).

17
Industry Obligations
  • Develop technological and social innovations
    to improve quality of life and tackle depletion
    of resources
  • Practice eco-efficiency
  • Build alliances
  • Provide and inform consumer choice
  • Improve market conditions
  • Establish the worth of the Earth
  • Make the market work for everyone.

18
New Methodologies
  • In Product Efficiency and beyond end-of-pipe
  • Sustainable Product Development.
  • LCA (Life-Cycle Assessment).
  • EPR (Extended Producer Responsibility).
  • IPP (Integrated Product Policy).
  • On Process Efficiency of the entire industry
    production cycle 
  • Cleaner Production.
  • Eco-Efficiency.

19
Sustainable Product Development
  • SPD is the process of planning and designing
    that integrates the following elements into a
    product
  • Resource-use Efficiency
  • Product Quality
  • Production Organisation and Efficiency
  • Local Culture and Capacities  
  • The Market, and
  • End of life issues

20
Obligations of Consumers
  • Consumer groups of the LAC have to make a greater
    commitment to the sustainable consumption drive.
  • Consumer conscience has to be sufficiently
    modified such as to effect changes in behaviour.
  • Consumers have to be convinced that when they
    vote with their pocket they are in fact
    exercising a social, moral and political
    responsibility.

21
New Paradigms
  • Need for a suitable and acceptable replacement
    for the current consumption model
  • It should bring improved quality of life all
  • Allow for greater time for family and community
    life, more involvement in cultural practice and
    development.

22
Selling Performance Instead of Goods
  • Focuses on de-materialization
  • Higher level of resource productivity (factor
    10) achieved through a service economy that
    employs utilization value as its central notion
    of economic value and measures its success in
    terms of asset management by revalorising the
    existing stock of goods and optimising their
    utilization

23
A new industrial model
  • Value social and environmental gains as much or
    more than economic gains
  • Introduces no hazardous materials into the air,
    water and soil
  • Measures prosperity by how much natural capital
    can be accrue in productive ways
  • Measures productivity by how many people are
    gainfully and meaningfully employed
  • Measures progress by how many buildings have no
    smoke stakes or dangerous effluents
  • Produces nothing that will require future
    generations to maintain vigilance over
  • Celebrates the abundance of biological and
    cultural diversity and solar income.

24
Integrated Product Policy
  • The IPP proposes to remedy the current
    unsustainable situation by applying a range of
    policy instruments in a coordinated, integrated
    and complementary manner.
  • It is based in the fact that there is no single
    solution that will apply to all cases and
    therefore, it proposes a series of instruments
    that will be used on a case-by-case basis.
  • Instruments range from voluntary agreements to
    direct legislation

25
Conclusions
  • The current state of the environment and the
    characteristics of the industrial sector in LAC
    shows very little improvements in relation to ten
    years ago and limited progress in the promotion
    and introduction of sustainable consumption
    patterns.
  • Need to encourage, promote and incorporate
    sustainable consumption in its policies and
    development plans,
  • Domesticate the globalization process

26
Conclusions
  • MSEs need to be actively involved in the process.
  • SPD and cleaner production need to be widely
    disseminated.
  • Need for international and bi-lateral
    cooperation programmes on sustainable consumption

27
Conclusions
  • Finally, sustainable consumption is a common and
    shared responsibility of Governments, civil
    society and industry which need to work together
    to promote new approaches and look towards a
    sustainable future in the region.

28
Programa de las Naciones Unidas para el Medio
Ambiente Programa das Naçoes Unidas o Meio
Ambiente
Oficina Regional para América Latina y el
CaribeBlvd. de los Virreyes 155, Lomas de
VirreyesCP 11000 México, D.F., MEXICO
http//www.rolac.unep.mx http//www.uneptie.org
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