Illinois State University Athletic Department

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Illinois State University Athletic Department
Supervised by Dr. James E. Cox, Jr.

• Presented By
• Christen Baumhardt Joel
  Hartman
• Sarah Boysen Ryan Patera
• Adam Garel-Frantzen Scott Verdery
• Michael Gresher John Wilson

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Historical Background

• Offices based in Redbird Arena
• Redbird Arena in its 16th year
• Dr. Linda Herman
• Interim Athletic Director
• Dr. Sheahon Zenger
• Hired as Athletic Director in April starts June
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• Marketing Staff
• Leanna Bordner, Brad Ledford, and Cory Acree

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Historical Background

• Facilities
• Redbird Arena
• Richard and Fran Owen Strength and Conditioning
  Center
• Hancock Stadium
• Kaufman Football Building
• Horton Fieldhouse
• Redbird Field
• Adelaide Street Fields

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Historical Background

• Sports
• 8 mens and 10 womens
• Clients concern
• Student attendance
• Informing students about upcoming events

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Research Methodology

• Surveyed ISU students
• Random number table
• 10 off-campus residences
• 6 on-campus residences
• Surveys administered door-to-door at selected
  sites

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Research Methodology

• Data collection
• Media
• Why students attend games?
• Why students do not attend games?
• Televising ISU games
• All-Sport Tickets
• Limitations

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Profiling Sample
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Profiling Sample cont
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Profiling Sample cont
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Objective 1

• To determine the most effective way to market
  athletic events to ISU students
• Hypothesis
• We feel that expanding the athletic database of
  student e-mail and increasing advertisement in
  the Vidette would be the most effective way to
  advertise.

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Findings
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Findings
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Findings
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Findings
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Recommendations

• Increase advertising in the Daily Vidette
• To encourage word of mouth communication
• Put fliers in professors mailboxes
• Ask them to talk about it in class
• Implement referral program
• Reward for individual or organization who refers
  people to a game

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Objective 2

• To determine the main reasons students do not
  come to games
• Hypothesis
• We believe many students are not aware of the
  games and lack knowledge of the teams records.
  We also think a lack of school spirit exists
  among the student body.

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Findings
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Findings
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Findings

• Activities students would rather do than going to
  a ISU mens basketball game
• 58.8 go out to the bars
• 43 go to a movie
• 35.1 watch TV
• 22.8 study
• 8.3 go to the game
• 9.2 other

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Recommendations

• Take steps identified in objective 1 to better
  inform the student body of upcoming events
• Work to create an atmosphere of school spirit at
  games
• Idea
• Student group similar to Orange Krush or Cameron
  Crazies

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Objective 3

• To determine why students attend games
• Hypothesis
• We believe students go to games because the
  students enjoy watching sports and the games are
  fun and exciting.

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Findings
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Findings
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Findings
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Findings

• Relationship showing students on-campus attend
  more games than off-campus students
• Most interested in mens basketball and football
• Attended mens basketball and football the most

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Recommendations

• Give discounts to students in large groups
• They prefer going with friends
• Advertise more to older students
• Help change negative perception
• Show how going to games provides fun and exiting
  atmosphere
• TV spots, crowd reactions

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Objective 4

• To determine if televising games would enhance
  students perception and awareness of ISU
  athletics.
• Hypothesis
• We believe that increasing the number of
  televised games will increase students overall
  view of ISU athletics.

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Findings
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Findings

• 40 of sample is unaware ISU games are on TV
• Of that 40...
• 58.6 would have watched some games if aware
• 31 of sample watches 3 or more college
• games per week

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Findings
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Recommendations

• Televise more games
• Increase awareness and attendance
• Contact local bars
• Ask them to put all televised ISU games on their
  TVs
• Reach students who go to bars
• Increase their likelihood of attending home games

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Objective 5

• To determine students awareness of ticket prices
  and All-Sport Tickets
• Hypothesis
• We believe students are aware of the All-Sport
  Tickets. However, we think that students are
  unaware of the pricing of All-Sport Tickets or
  single game tickets

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Findings

• Students who claim to know the price of a single
  game ticket
• 27
• Of the sample
• 60 thought the price was over 4
• Only 29 were correct at 3

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Findings
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Findings

• ISU students who claim to know what an All-Sport
  ticket is
• 70
• Perception of price
• From the entire sample
• 46 thought All-Sport tickets were over 40
• Only 19 were correct at 35

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Findings
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Findings
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Findings
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Recommendations

• Advertise ticket and All-Sport ticket prices
• Reach out to off-campus students
• Provide discount for repeat All-Sport ticket
  buyers
• Provide incentives to All-Sport ticket holders

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Conclusion

• A Special Thank You to the Athletic Department
• Leanna Bordner
• Brad Ledford
• Cory Acree
• Also thank you to Dr. Cox for your support.
• Any Questions??