Etensity Overview

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DDLabs Company Overview April 2002
DDLabs Corporate and Engagement Overview
Innovation
knows
no bounds
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Market Dynamics

• Turbulent times
• Pressure to Reduce Cost
• Increase Efficiency
• Demand for Technology Increasing
• Budgets and Internal Resources Decreasing
• Outsourcing is the alternative but needs high
  touch
• SOLUTION Blend a service offering that offers
  the combined value proposition of high touch
  client management and lower cost, best of breed
  technology centers.
• Combining strong account management with solid
  delivery capabilities and knowledgeable project
  managers is value.

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The DDLabs Differential

• In the business of outsourcing, the DDLabs
  Differential is
• Ability and acumen We must know our
  customers business. Our leadership team has
  managed IT projects for the past 20 years in both
  the US, South America, Asia and Europe.
• Relationships We must demonstrate long and
  short term value. We believe that our customers
  must feel special and always understand they are
  our utmost priority.
• Discipline and Process We must adhere to
  solid processes. We believe our version of RUP
  stacks up against the best methodologies in the
  world. Just ask our customers!

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The DDLabs Vision

• In a business environment characterized by
  constant flux, quality IT leadership requires the
  synthesis of
• Ability and acumen
• Relationships and process
• Discipline and creativity
• Focus on Fundamentals
• Global Footprint
• Scalability and Repeatability of Process and
  Team
• Strategic thinking, technology integration and
  creative development are essential to the
  creation of innovative and appropriate eBusiness
  solutions for our clients.

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Key Success Factors and Differentiators

• Corporate Strategy and KSFs
• Global footprint, key execs in Washington DC,
  Atlanta, Los Angeles, London,
• Hamburg, Kiev, Buenos Aires and Shanghai
• World-class customer references
• DDGlobal Watch Delivery Methodology and
  Communications Framework
• Distributed Delivery Capabilities Global
  Footprint
• Dedicated development centers in US, South
  America, China and Eastern Europe
• ISO 9001 Certified, CMM Level 4 Certified
• High Value Solution Offerings
• Ecommerce, Content Mgt, Financial, Wireless,
  EAI, Supply Chain
• Life cycle product development outsourcing for
  Software firms
• Solution Frameworks .NET Conversions, J2ME,
  Mobile Applications
• Integrated Client Approach
• Account Mgt supports client executive and
  senior management
• DDGlobal Watch provides communication
  infrastructure and executive dashboard
• Delivery leads mirrored in U.S., Europe and
  Delivery Centers

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Company Highlights - Snapshot
DDLabs Worldwide

• Employees Over 925 employees worldwide
• Sales Offices Sterling, Virginia Hamburg,
  Germany, Charleston,
• South Carolina, Atlanta, Georgia, Los
  Angeles,
• London, Hamburg and Buenos Aires
• Devpt Centers Washington DC, Los Angeles, Kiev,
  Ukraine
• Minsk, Belarus, Buenos Aires, London
• Partners Microsoft Gold (Development and
  Training), SUN, CISCO, Oracle, Verizon, ATT,
  MPortal, i411
• Ikimbo, Panacya, Navision, 3HT, Mantas

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Company Highlights - Financials

• Services Revenues 2004 Revenue 28M (Est. 2005
  42M)
• Sustained 35-40 growth annually
• DDLabs revenue is generated from the following
  services
• application, interface, tool, and systems
  engineering,
• outsourcing of technical and administrative
  services,
• custom application design, development, and
  integration,
• managed services for application maintenance,
  development and/or testing services,
• offshore application development and testing,
• Through our VAR services
• software application resell license sharing,
• services surrounding the implementation of
  partner products
• product maintenance services,
• DDLabs is a private venture capital and employee
  owned company. All employees have a stake in our
  customers success.

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Company Highlights Selected Clients

• DDLabs Select Client List
• Home Depot CommerceOne ATT
• Lowes IBM Verizon
• Microsoft AOL Time Warner British Telecom
• Williams-Sonoma Verisign Maggi
• Nestle Mantas Honeywell
• The Wedding List American Express HBO
• Motley Fool Softwriters FilmFour
• AFLAC American Express ATT
• Bank of America BellSouth BMW
• Circuit City CSFB GE
• Home Depot MCI Worldcom Merrill Lynch
• UBS Mobil Siemens
• Sprint T-Mobile NIH
• WebMD Griffin Group Starwood
• US Dept of Treasury NCI Verizon

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Relationship Building
Blueprint of a Proven IT Development and Support
Partner

• Account Management and Communications
  Infrastructure
• Provide both excellence in delivery and strategic
  IT guidance
• Assist Clients with reach and support in
  worldwide markets
• Delivery depth and leveraged best practice
  centers
• Strong Methodology and proven track record
• Industry Focus
• Customer Centric Focus

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DDLabs Key Differentiators

• Worldwide Delivery and Account Mgt Centers
• CMM 4 and ISO 9001 certifications with a
  commitment to Six Sigma in the future
• Proven track record with worldwide engagements
• Only Global Service and Outsourcing Firm to
  receive prestigious Microsoft Solution Company of
  the Year
• Strong Vertical Expertise in Healthcare,
  Financial Services, Retail/Distribution, Telecom
  and Government Services
• Dedicated Centers of Excellence in areas such as
  .NET, Java, SAP,
• PeopleSoft, EAI and Customer Support
• Fanatical about customer service!

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DDLabs Solutions

• DDLabs has delivered over 350 solutions to both
  F2000 and midsize firms in all corners of the
  world.
• Strategic Internet Services, Custom Development
• E-Commerce Interactive Marketing
• Customer Care Billing Systems
• Knowledge Management, Conversions
• Data Warehouse Data Services
• Full Lifecycle Development Methodologies
• ERP (SAP, Peoplesoft, JDE, Oracle)
• Workflow / Collaborative Computing
• Mainframe development, Maintenance, Client/Server
  Migration
• Wireless application development

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DDLabs Practice Areas
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DDLabs Delivery How we are different
How we deliver We offer an unique range of
integrated and customized solutions and services
that enable our clients, their employees,
suppliers and customers to act on information any
time, any place and on any device.
Methodology and Communication
Technology Expertise
Project Management and Quality Assurance

• Seamless implementation across all disciplines
• Best-practices ensures flawless product delivery
• Post-delivery review and ongoing Application
  Management Services

• Develop custom technology solutions
• Provide emerging technology specialty
• Leverage strategic alliances with best-of-breed
  technology partners

• Refine online business models and concepts
• Define functional and technical requirements
• Facilitate ideas into requirements specs and
  technical design

DDLabs provides robust end-to-end IT solutions
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Development Methodology

DDLabs rigorous, proven methodology and
collaborative development platform provide a
competitive advantage

• Best Practices adopted from UML and Rational
  Unified Process (RUP?DD.UP)
• Extensive experience developing software in a
  Distributed Development Environment
• Collaborative Development Platform
  (DDGlobalWatch) supports development, project
  management, and client reporting
• Component-based architectures and robust code
  libraries support flexibility, re-use, and rapid
  solution development
• Lessons learned/best practices are continuously
  leveraged to evolve methodology
• Process is iterative, measurable, and enables
  quick reactions to changes in technology

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DDGlobalWatch Managing the Outsourced Project
DDGlobalWatch provides our clients and all DDLabs
distributed teams with centralized, real-time Web
access to

• Timelines and Schedules
• Project Management
• Communications (IM, Documents, Updates)
• Code Management and Version Control
• Issue and Defect Management
• Client Project Reporting Executive Dashboard

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Ensuring Project Success
How we ensure project Success - Governance

• IT Procedures and Engagement Governance
• Portfolio Management ensures that the right
  resources are being applied to the correctly
  prioritized project.
• Architecture Management establishes that the
  right Structure, Data Flow, Control Flow,
  Interface Specifications, Database
  Interoperability and Tool Sets are being applied
  correctly to project.
• Release Management establishes that the right
  features being released are in the right
  sequence.
• Standards Management establishes that the right
  methods, processes, procedures, workflow, tools,
  and artifacts are being applied to project.

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DDLabs Principles of IT Development
Project Principles 16 Critical Principles
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Client Application Development Expertise
Relevant Expertise to Client Engagement

• Languages
• Microsoft .NET (ASP.NET, VB.NET, C) COM, MSMQ,
  C, C, Java, Perl, TCL/TK, Python, PHP, Cold
  Fusion, XML/XSL, WML, SMIL, voiceXML, SAMI,
  T-SQL, PL/SQL
• Operating Systems
• Windows, Solaris, Linux, HPUX, AIX, Palm, Brew,
  Symbian, PocketPC, RIM, AS 400, MVS
• Server and Database Technologies
• J2EE, BEA, WebLogic, IBM, WebSphere,
  Apache/Tomcat, JBOSS, iPlanet Sybase, Oracle, SQL
  Server, MySQL, DB2, SQL CE, SAP

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Engagement Approach
Our Approach to Implementing IT
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DDLabs Focus on Client Engagement
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Sample Engagement Phase I, II and Goal
Sample Implementation the means, not the end

• Constant Improvement Process
• Redefining competitive advantage
• Driving inherent structural advantages
• Ability to capture new markets, new oppts

Phase III - What you still need
The Goal Transformational

• Improved Functionality and scale
• Process redesign and workflow deployment
• Realized gains in performance

Phase II New functionality, better
processes Customer enhancements, site improvements
Phase II What needs to be done next

• Normalized and validated data
• Integrated processes
• Common user interfaces
• Standardized nomenclature
• Standardization of processes
• .NET Conversion

Phase I What you need now
The Basis for Performance Improvement .NET
Conversion and Deployment
Note Without the core IT system the goal is
difficult
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Quality Management
DDLabs Quality Management Process

• DDLabs account and project managers assume full
  responsibility for managing delivery and
  acceptance of deliverables on a day-to-day basis.
  
• DDLabs Team Leads additionally are responsible
  for ensuring that project deliverables meet
  content, budgetary, and time commitments as well.
  
• DDLabs controls, facilitates, and successfully
  completes projects by adhering to well-defined
  and proven standards.
• DDLabs project management methodology
  incorporates our 12 Project Principles (outlined
  earlier) and is based on PMI best practices.
• DDLabs will prepare a Plan incorporated into
  DDGlobalWatch that details its tasks, schedule
  and milestones completing each Deliverable and
  requirement of the Client project.
• Any delays, issues, impacts, or risks must be
  explained in these status reports and meetings.
• DDLabs will revise Deliverables, if required,
  using the Client approved change control process.

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Solutions
Production Management
Software Devpt Testing
Global Resource Network
Messaging
Integrated IT Services
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Case Studies
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Case Study - .NET and Portal Development
MICROSOFT Client Profile Microsofts Partner
Pavilion and Expos Program (MPP) is a business
unit that sells exhibit space packages to
Microsofts partners at industry trade shows and
events.   Challenge MPP needed to reduce the
cost of administering exhibit booth sales at
industry events by pushing as much of the process
as possible to the Web.   Solution DDLabs
created a user-friendly site capable of rewarding
partners with a rich and flexible user
experience. We enabled MPP to give partners the
ability to seek out, register and purchase booth
space while enjoying control over a wide range of
account information. We also developed an
innovative Macromedia Flash Floor map to display
booth space location and availability in real
time via connectivity with the database. DDLabs
also simplified MPPs processes and increased
productivity by migrating to Microsofts cutting
edge .NET platform. Over 10,000 partners and
100,000 event registrations annually.
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Case Study .NET and Streaming Applications
NATIONAL CANCER INSTITUTE (NCI/NIH) Client
Profile As a part of the National Institutes of
Health (NIH), the National Cancer Institute (NCI)
has a mission to improve cancer-related research,
training, and information dissemination. NCI is
broken down into many divisions that focus on
providing technology research, usability studies,
and effective utilization of emerging
technologies to support their mission. Challenge
As an information-based organization, NCI
produces a vast amount of content daily including
research articles, booklets, and presentations.
NCI decided to research and pilot technologies
that would enhance dissemination of information
captured during live events in hopes to reduce
associated costs and increase knowledge transfer.
In particular, NCI wanted to investigate
technologies that could provide synchronized
audio and slide capabilities that replicate a
past event. Solution DDLabs created a .NET
Application (converting existing VB 6 and some
ASP apps into an integrated app) and a
presentation capture and delivery tool to allow
replication of a past event to enhance
information dissemination. The solution involved
producing digital content, implementing and
hosting a delivery-only pilot system, providing
usage statistics and supporting usability testing
on the pilot system, developing a delivery
solution framework for enterprise-wide
distribution, and prototyping a capture tool to
decrease production time and costs.
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Case Study .NET , Portal Development and
Outsourced Testing
THE PAXTON COMPANIES Client Profile The Paxton
Companies are a global moving and relocation
services company based in Springfield, VA. Paxton
provides corporate and personal moving services
to clients of all sizes with a variety of
needs.   Challenge Paxton engaged DDLabs for two
specific initiatives to develop a corporate
extranet portal for their large accounts, and to
provide maintenance services using the DD.UP
model. Paxton needed a dedicated platform to
provide enhanced services and billing options to
their larger accounts, and needed to provide a
communication vehicle to conduct these
relationships. Paxton was under pressure to
introduce this system on an aggressive timeframe
to meet the needs of their customers.   Solution
DDLabs conducted a full project engagement to
develop the corporate extranet and establish the
initial customers on the system in accordance
with the Paxton timeframe. Following the launch,
DDLabs is continuing to maintain the system for
Paxton as part of an ongoing maintenance
relationship on their software platform. This
effort includes continuous development,
outsourced testing and management of the
application.
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Case Study .NET and Outsourced Maintenance
GENERAL ELECTRIC Client Profile GE Global
Exchange Services operates one of the largest B2B
eCommerce networks in the world, with over
100,000 trading partners worldwide. This network
supports over one billion transactions a year,
representing over one trillion dollars of goods
and services. This marketplace provides it
members with features that include procurement
management, collaboration, RFQs, dynamic buying
and selling of indirect and direct goods,
multi-catalogue management and data
conversion.   Challenge Although GE had custom
developed many aspects of the Express
Marketplace, the company decided to use
third-party software built by Commerce One to
provide their customers with robust procurement
functionality. GE also had the need to test the
new application and the hundreds of application
interfaces on an ongoing basis and as new product
partners were added.   Solution As a Microsoft
partner, DDLabs helped develop its .NET
architecture and XML Portal Connector (XPC)
integration tool. DDLabs used this intimate
knowledge of XPC to integrate the procurement
software with GEs Express Marketplace
components. This integration required DDLabs
developers to use their extensive experience in
.NET and eCommerce application integration.
DDLabs also established an offsite support center
and an integrated testing process to ensure that
GE could ensure that as new partners were added
to the system, that all interfaces were tested on
an iterative basis. DDLabs provides ongoing
maintenance and support services to GE.
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Case Study Testing and QA
MERCK MEDCO Profile Merck is the worlds
largest drug company with year 2000 sales in
excess of 40 billion. While Merck is known
largely as a drug manufacturer, almost half
of its sales are generated by its prescription
benefits management subsidiary, Merck-Medco.
More than 65 million Americans are served by
Merck-Medco through clients that include Fortune
500 corporations, unions, health maintenance
organizations, Blue Cross/Blue Shield plans,
insurance carriers and other similar
organizations.   Business Challenge Merck-Medco
uses sophisticated information systems to link
patients, pharmacists and physicians, to ensure
appropriate drug use for each individual based
upon their health profile, best clinical
practices and benefit plan coverage. Merck-Medco
must process a huge volume of intricately related
data to quickly spot and report potential drug
interaction problems that could pose safety risks
to patients. However, due to the complexity of
the current processes, it often takes between 18
and 45 days to process the captured data and
produce reports for delivery to physicians.
Additionally, the current systems do not support
the degree of flexibility needed to accommodate
changing reporting needs in a rapid and cost
effective manner.   Solution Merck-Medco
partnered with DDLabs to setup an ongoing testing
center and new testing process to accommodate the
complexity of these challenges. The Retrospective
Product Integration (RPI) project was designed to
combine physician profiling and prescription
claim alerts into a consolidated, coherent
communication to 500,000 physicians each quarter.
It will capture every prescription that is
written and filed under Merck-Medco plans and
load the data into a data warehouse.
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Case Study Internet Development and Outsourced
Testing
NETWORK SOLUTIONS/VERISIGN Profile VeriSign,
Inc. is the leading provider of trusted
infrastructure services to web sites,
enterprises, electronic commerce service
providers and individuals. The company's domain
name, digital certificate and payment services
provide the critical web identity, authentication
and transaction infrastructure that online
businesses require to conduct secure e-commerce
and communications. VeriSign's services are
available through its Web site or through its
direct sales force and reseller partners around
the world. Business Challenge The Network
Solutions storefront offers many of these
products, but in some cases, forces the user to
other VeriSign sites for fulfillment of the
products and services.  DDLabs was tasked with
redesigning a new storefront Web site that will
offer an improved customer experience and
eliminate the disjointed experience presently
encountered by end users. Business Solution
DDLabs completed a redesign of the
VeriSign/Network Solutions Web properties
including a conglomerate of eight separate Web
sites that offer everything from domain names,
packaged Web sites and hosting services to
security certificates.  The initial scope of the
project called for a two-phased effort that would
offer a quick, tactical fix to the look and feel
of the site and the secondary, or Strategic
phase, would offer recommendations on content
management, tracking and reporting and a
competitive analysis. Also, DDLabs design group
continues to perform usability testing and
engineering services and has outsourced this
effort on an ongoing basis..
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Case Study EAI, XML and Data Mining
BOEING Profile The Boeing Company was founded
in 1916 and is now the one of the worlds leading
aerospace companies. Boeing is the world's
largest manufacturer of commercial jetliners and
military aircraft. The company's profile also
includes helicopters, electronic and defense
systems, missiles, rocket engines, launch
systems, and advanced information and
communication systems. Boeing provides products
and services to customers in 145 countries.
Business Challenge Boeing established an
internal eBusiness Group to help it harness the
power of electronic commerce and to formulate
long-term eBusiness strategies. One of the
challenges facing the eBusiness Group is the fact
that Boeings multiple information systems share
the same data, but each system has separate data
format requirements. Business Solution DDLabs
partnered with Boeing to develop an XML-based
solution to allow for purchase order data in XML
format to be easily converted into EDI, flat
file, or Commerce Ones xCBL format. DDLabs used
XMLs solutions Schema Central and XEDI
Translator tools. The purchase order data was
converted from XEDI to EDI, EDI to XEDI, XML to
xCBL and xCBL to XML.   
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Case Study .NET, XML and Data Mining
EATON Profile Eaton Corporation is a global 8
billion diversified industrial manufacturer that
is a leader in fluid power systems electrical
power quality, distribution and control
automotive engine air management and fuel
economy and intelligent truck systems for fuel
economy and safety. Eaton's 59,000 employees work
in 24 countries on six continents. Challenge
Eaton wanted to augment its existing website with
a supplier specific secured area, in which each
supplier could view and edit shipping schedule
related data online. Eaton is moving towards
harnessing the power of electronic commerce and
has developed an initiative to be of 80 percent
digital by 2001.   Solution DDLabs partnered
with XML Solutions to develop a .NET solution
that would enable Eatons suppliers to securely
login and view and edit shipping schedule
information via a web form. XMLSolutions
Business Integration Platform (BIP) performed
transformation of data across data formats such
as EDI and XML. Smaller suppliers unable to
afford EDI were able to conduct real time
business via the Internet, eliminating the use of
fax, phone, and e-mail. Eaton Trucking is
currently rolling out the solution to its
suppliers.
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