Dia 1

1
Search engine Marketing 2.0
2
Goals

• Conversions
• Range
• Optimally use the possibilities of search engine
  marketing

Cost per Sale Q Sales
3
Results 2007
Decrease Cost per Sale 80
Start Traffic4u
Cost Per Sale
Time
4
Results 2007
Increase volume Sales 600
Start Traffic4u
Q Sales p. Week
Time
5
Accomplishment
Accomplishment

6
Setup conversion targeted campaigns

• Searchmatrix
• Regional advertising

7
Setup rangetargeted campaigns

• Anticipate on topicality and marketingcalendar

8
Personas and searchengine marketing
9
SERM Search Engine Reputation Management

• Improvement of online reputation

SERM Advice Webcare team

10
Video and Searchengine Marketing

• Ready for Universal Search

11
Conclusion / Questions
Decrease Cost per Sale 80
Increase volume Sales 600