Customer Acquisition Lead Program

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Customer Acquisition Lead Program
Interactive
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Program Overview

• Type Quality leads
• Method of producing Through CA Advertising
  Network - Premium traffic is driven to display
  advertisements, Users complete an initial
  registration form, user completes a secondary
  registration form
• Targeting Age, Country, Gender, State, Income.
• Custom Custom fields available
• Data Flow Leads go through filtration system,
  scrubbed through USPS and Experian databases to
  ensure accuracy
• Delivery Daily Email Delivery, FTP, or Real Time
  Feed to Client
• You pay only for fully validated leads unique to
  your database

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The Product and Process
Program is designed to increase the visibility of
a product/service in the market and generate
leads.
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1. A consumer registers with an affiliate
publishers website for a service, product or
newsletter. 2. After registering, the consumer
is given contextually targeted offers from other
businesses. 3. Consumer selects offers of
interest from other business. In this case,
Allegra. 4. CA Advertising verifies the contact
information to make certain that you can reach
the interested consumer. Any leads that cannot be
verified are deleted. 5. After the information
is validated, the leads are sent to the Client.
NewsWebsite
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NewsWebsite
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? State ? Zip ? Area Code ? Tel Exchange
? Email Valid Lead
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? State ?Zip ? Area Code ? Tel Exchange
? Email Bad Lead
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Example Trigger Question
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Available Data Fields

• First Name
• Last name
• Address
• City
• State
• Zip

• Phone
• Email
• Gender
• Marital Status
• Date of Birth
• Your Custom Data Field

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Available Selects and Categories
Asthma Auto Insurance Auto Loan Auto Quote Auto
Warranty Baby beauty Beverage Books and
Magazines Business Opportunity Class Action
Lawsuit Computers Coupon Discounts Credit
Card Credit Repair Dating Debt Diabetes Diet
Education Entertainment Environment Financial
Advice Free Giveaways Health Home
Improvement Home Insurance Home
Security ISP Jobs Legal Life Insurance Loans Membe
rship Subscription Mortgage Music
Download Newsletter
Non-Profit Parenting Pet Pharma Phone Ringtones Se
lf Help Shopping Student Loan Consolidation Survey
Sweepstake Contests Taxes Travel TV-Satellite-C
able Website Wireless and Cell
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Delivery Methods

• . Leads will be delivered according to
  client-defined business rules
• Real time post/data feed
• FTP Delivery
• XML Feed
• Email Daily Delivery

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Privacy and Permission

• By registering for a CA Advertising site, users
  grant permission to Receive information from
  third party marketing partners
• Our lead collection processes are closely
  monitored to ensure
• That the end user knows exactly what they are
  signing up to
• receive
• Postal, telemarketing and email marketing
  campaigns may be
• Conducted against our lead file
• Specific terms of your marketing program may be
  added to our
• privacy Policy for additional user disclosure