2Factor ANOVA

1
2-Factor ANOVA

• Beauty and Judgment Halo Effect
• Landy and Sigall (1974). Beauty is Talent Task
  Evaluation as a Function of the Performers
  Physical Attraction, Journal of Personality and
  Social Psychology, 29299-304.

2
Experiment Description

• Goal determine whether people tend to extend
  evidence of quality from one dimension of
  people/items to other dimensions (Halo Effect)
• Experimental Set-Up
• Two Dimensions (Appearance and Essay Quality)
• Appearance (Picture attached to essay)
  Attractive, Unattractive, Control (No Picture)
• Essay Quality Good, Poor
• Response Score assigned to Essay
• 10 Replicates per treatment combination

3
Experimental Results
Mean (SD)
4
Statistical Model
5
Sums of Squares
6
Analysis of Variance
7
Bonferroni Post Hoc Comparisons Additive Model