Nobodys Unpredictable

1

• Nobodys Unpredictable

HABITS OF SPANISH PEOPLE IN FRONT OF AESTHETICS
AND BEAUTY 2006
Prepared for COSMOBELLEZA Elaborated by Jordi
García / Ivan González
2
CONTENTS

• INTRODUCTION 3
• OBJECTIVES 5
• METHOLOLOGY 9
• RESULTS 14
• 4.1. INTRODUCTION TO USE OF BEAUTY PROFESSIONAL
  SEVICES 15
• 4.2. HAIRDRESSING PROFESSIONAL SERVICES 19
• 4.2.1. Introduction to hairdressing
  professional services 20
• 4.2.2. The most demanded hairdressing
  professional services 21
• 4.2.3. How often people go to the hairdressing
  salon 23
• 4.2.4. To which kind of hairdressing
  establishment people are used to go 26
• 4.2.5. Money that people spend (average), every
  time that go to the
• hairdressing salon 28
• 4.2.6. Perception of the cost regarding the
  last year 30
• 4.2.7. The purchase of advised products in the
  hairdressing salon 32

3
CONTENTS
4.4. PURCHASE OF BEAUTY PRODUCTS 44
4.4.1. Beauty products
purchased during the last year 45 4.4.2. Kind
of establishment 47 4.4.3.
Degree of interest in a specific space for the
sale of products 48 4.5. TANNING BEDS
SECTION 50 4.5.1. People who have used
Tanning beds 51 4.5.2. How often people use
tanning beds 53 4.5.3. Place and reasons to use
tanning beds 54 4.6. NAILS SECTION 55 4.6.1.
People who has had a manicure in a professional
center 56 4.6.2. Establishments where people
use to go 58 4.7. COMPLEMENTARY
ASPECTS 59 4.7.1. Preference for integral
services 60 4.7.2. Services that the ideal
Beauty Center should offer 63 4.7.3. Plastic
Surgery 65 4.7.4. People who has had an
antiaging treatment 69 4.7.5. Products used by
men 73 4.8. GYIMNASIUM 74 4.8.1. Level and
frequency of attendance at the gymnasium 75 4.8.
2. Activities that people practise 77 4.8.3. Use
of water services 78 4.8.4. Importance of
Sports versus Water Services 79 4.8.5. Aesthetic
s treatments in the gym 80 4.8.6. Combination
of the Ideal Gym 81 4.9. SPAs 82 4.9.1. People
who visited some Health resort in
2005 83 4.9.2. Perception of the cost regarding
the last year 84 4.9.3. Reasons to visit a
Health resort 85 5. SYNTHESIS OF RESULTS 86
4

• INTRODUCTION

5
1. INTRODUCTION
In the present document are exposed the main
results obtained in the investigation that, at
the request of COSMOBELLEZA, IPSOS has carried
out with the principal aim of obtaining
communication elements about the consumption
habits of aesthetics and beauty professional
services. The results of the present
questionnaire will be analyzed per se and in
comparison with the investigations carried out
during the previous 6 years (2000 / 2001 / 2002 /
2003 / 2004 / 2005).
6
2. OBJETIVES
7
2. OBJETIVES
The main objectives covered in the present
investigation have been the following

• HAIRDRESSING
• Hairdressing services used
• Frequency of attendance to the hairdressing salon
• Kind of hairdressing salon
• Budget in each service
• Perception of cost in 2006
• The purchase of products advised by the hairdesser

• AESTHETICS CENTERS
• Treatments used
• Frequency of attendance to aesthetics centers
• Kind of aesthetic center
• Budget in each service
• Distribution of the budget in face, body and
  tanning beds treatments
• Perception of cost in 2006
• The purchase of products advised by the center
• Starting age in cosmetics treatments

• HEALTH RESORTS / SPAs / THERMAL CENTERS
• Introduction
• Frequency of attendance
• Budget in 2005
• Perception of cost in 2006
• Reasons to attend

8
2. OBJETIVES

• PLASTIC SURGERY
• People who have had in some occasion some kind of
  plastic surgery operation
• Future intention of having a plastic surgery
  operation

• TANNING BEDS
• People who used tanning beds in 2005
• How often people use the tanning bed
• Number of tanning bed sessions
• Kind of establishment
• Reasons for the use of this service

• NAILS
• People who have had a nails treatment in a
  professional center
• Kind of center where people had a nails treatment
• Preference of the professional center

9
2. OBJETIVES

• ANTIAGING
• People who have had in some occasion an antiaging
  treatment
• Future intention of having an antiaging treatment

• GYMNASIUM
• People who are used to go to the gym
• Frequency of attendance to the gym
• Kind of activities that people practise
• Utilization of the different services
• Water services used
• Importance given to the SPA services
• Preference for the integral services gymnasiums
  with hairdressing salon and/or aesthetics
  treatments

• FURTHER ASPECTS
• Products bought in hairdressing salons
  /aesthetics centers
• Kind of establishment for the purchase of the
  products
• Attitude in relation to the integral services of
  hairdressing and cosmetics in the same center
• Services that the ideal cosmetics and
  hairdressing center should offer
• Use level of the products for the body care (men)

10
3. METHODOLOGY
11
3. METHODOLOGY

• Collection of information
•  
• The collection of information has been carried
  out by means of personal interviews, in places
  with movement, and by giving a structured
  questionnaire.
• Universe
• The universe or population of reference has been
  defined by the following parameters
• Individuals (men and women)
• From 20 to 60 years old
• People resident in Barcelona, Madrid, Valencia,
  Sevilla, Bilbao, San Sebastián, Zaragoza or A
  Coruña.

12
3. METHODOLOGY
Sample Sample Affixation The final sample has
been the result of 902 interviews to the
universe above defined. The sample affixation
established has been the following
Points of the sample In each town, object of
study, the interviews to be carried out have been
distributed in the larger possible number of
districts, in order to ensure a good dispersion
of the samples (with a minimum of 10 interviews
in each district).
13
3. METHODOLOGY
Error of the sample The corresponding error of
the sample calculated for a confidence level of
95,45 (2?) and supposing the maximum statistical
indetermination (pq50), according to the
formula corresponding to samples taken out from
infinite universes p . q ? 2
----------- n is the following
being ? error of the sample p, q
complementary probabilities n number of
interviews
14
3. METHODOLOGY
Supervision   In order to ensure the goodness in
the process of collection of information, the 15
of the interviews carried out in each one of the
cities, has been supervised. Field Work The
field work has been carried out by interviewers
of IPSOS between the 28th of December of 2005 and
the 13th of January of 2006
15
4. RESULTS
16
4.1. INTRODUCTION TO THE USE OF BEAUTY
PROFESSIONAL SERVICES
17
4.1. INTRODUCTION TO THE USE OF BEAUTY
PROFESSIONAL SERVICES
Percentages
TOTAL (2000-2006) Base total of interviews
900-900-903-902-904-916-902
TOTAL Base total of interviews 902
Only Hairdressing
Only Aesthetics Centers
TOTAL HAIRDRESSING 100
Both
TOTAL AESTHETICS CENTERS 34
? Higher significant differences than year 2006 ?
Lower significant differences than year 2006
P.1. In the last year, Have you used some of the
following beauty professional services?
18
4.1. INTRODUCTION TO THE USE OF BEAUTY
PROFESSIONAL SERVICES
Percentages
Base Total of Interviews
SEX
Man 304
Woman 598
T. HAIRDR. 100 T. AESTH. C. 47
T. HAIRDR. 100 T. AESTH. C. 8
?
?
?
AGE
?
31-40 230
20-30 229
51-60 218
41-50 225
T. HAIRDR. 100 T. AESTH. C. 37
?
100 36
99 34
100 28

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.1 . In the last year, Have you used some of the
following beauty professional services?
19
4.1. INTRODUCTION TO THE USE OF BEAUTY
PROFESSIONAL SERVICES
CITY
Base Total of Interviews
Barcelona 152
Madrid 150
Valencia 101
Sevilla 98
T. HAIRDR. 99 T. AESTH. C.26
?
100 33
100 41
100 40
?
San Sebastián 100
Bilbao 108
A Coruña 101
Zaragoza 100
99 36
99 44
100 24
100 34
?
?
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.1 . In the last year, Have you used some of the
following beauty professional services?
20
4.2. HAIRDRESSING PROFESSIONAL SERVICES
21
4.2.1. INTRODUCTION OF THE HAIRDRESSING
PROFESSIONAL SERVICES
Percentages
Base Total of Interviews (903-902-904-916-902)
TOTAL
Barcelona
Madrid
Man
?
Valencia
Woman
Sevilla
20-30
Bilbao
?
31-40
?
S. Sebastián
41-50
Zaragoza
?
51-60
A Coruña
?

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

P.1 . In the last year, Have you used some of the
following beauty professional services?
22
4.2.2. HAIRDRESSING SERVICES PEOPLE USE TO DEMAND
Percentages
Base People who has gone to the hairdressing
salon (2002 895 2003896 2004904
2005913 - 2006898)
?
?
? Higher significant differences than 2005 ?
Lower significant differences than 2005
P.2 . What hairdressing services do you use?
23
4.2.2. HAIRDRESSING SERVICES PEOPLE USE TO DEMAND
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.2 . What hairdressing services do you use?
24
4.2.3. HOW OFTEN PEOPLE GO TO THE HAIRDRESSING
SALON
Percentages
Base They have gone to the Hairdressing
salon (781) (846) (895) (896) (904) (913) (898)
P.3 . Generally, How often do you go to the
hairdressing salon?
25
4.2.3. HOW OFTEN PEOPLE GO TO THE HAIRDRESSING
SALON
Percentages

• ? Higher significant differences than the total
• ? Lower significant differences than the total

C I TY
Base They have gone to the Hairdressing
salon (898) (150) (150) (101) (98) (99) (100) (99)
(101)
?
?
?
?
P.3 . Generally, How often do you go to the
hairdressing salon?
26
4.2.3. HOW OFTEN PEOPLE GO TO THE HAIRDRESSING
SALON
Percentages

• ? Higher significant differences than the total
• ? Lower significant differences than the total

AGE
S E X
Base They have gone to the Hairdressing
salon (898) (303) (595) (228) (229) (223) (218)
?
?
?
?
?
?
?
?
?
?
?
P.3 . Generally, How often do you go to the
hairdressing salon?
27
4.2.4. HAIRDRESSING ESTABLISHMENTS WHERE PEOPLE
USE TO GO
Percentages
Base They have gone to the hairdressing salon
(2001 846 2002 895 2003 896 2004 904
2005 913 - 2006 898)
P.4 . What kind of hairdressing salons are you
used to go?
28
4.2.4. HAIRDRESSING ESTABLISHMENTS WHERE PEOPLE
USE TO GO
Percentages
Base They have gone to the Hairdressing salon

• ? Higher significant differences than the total
• ? Lower significant differences than the total

(898) (150) (150) (101) (98) (99) (100) (99) (101
) (303) (595) (228) (229) (223) (218)
?
?
?
?
?
?
?
?
?
?
?
?
?
?
P.4 . What kind of hairdressing salons are you
used to go?
29
4.2.5. MONEY THAT PEOPLE SPEND (AVERAGE), EVERY
TIME THAT GO TO THE HAIRDRESSING SALON
Percentages
Base They have gone to the Hairdressing salon
(2000 781 2001 846 2002 895 2003896
2004904 2005 913 2006 898)

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

2000 2001 2002 2003 2004 2005 2006 Average
17,43 17,43 21,28 24,7 25,1 27,39 28,88
? 5
2.001 2.002 2003 2004 2005 2006 MEN 8,4 10,2 11
,5 12,0 12,5 12,5 WOMEN 25,2 27,1 31,5 31,7 34,7 3
7,2
? 7
2002 2003 2004 2005 2006 Annual average
cost 280 296 301 329 347
? 5
NOTE In the questionnaires of years 2000 and
2001, we asked for MONTHLY COST, and from year
2002 on, we asked for AVERAGE COST every time
he/she goes to the hairdressing salon.
P.5. Approximately, how much do you spend every
time that you go to the hairdressing salon?
30
4.2.5. MONEY THAT PEOPLE SPEND (AVERAGE), EVERY
TIME THAT GO TO THE HAIRDRESSING SALON
?
?
?
?
?
?
?
?
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

P.5. Approximately, how much do you spend every
time that you go to the hairdressing salon?
31
4.2.6. PERCEPTION OF COST REGARDING THE LAST YEAR
Percentages

• ? Higher significant differences than 2006
• ? Lower significant differences than 2006

C I TY
Base They have gone to the Hairdressing
salon (896) (904) (913) (898) (150) (150) (101) (9
8) (99) (100) (99) (101)
?
?
?
?
?
?
Average 3,11 3,09 3,13 3,11 2,99 3,31 3,09 3,09 3,
18 3,09 3,10 2,99
P.6. Think in the money that you spent the last
year in hairdressing, do you think that this year
(2006) will you spend... (Read the answers) than
the last year?
32
4.2.6. PERCEPTION OF COST REGARDING THE LAST YEAR
Percentages

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

S E X
AGE
Base They have gone to the (218) (898) (303)
(595) (228) (229) (223) Hairdressing
salon
?
Average 3,11 3,13 3,1 3,06 3,17 3,06 3,14
P.6. Think in the money that you spent the last
year in hairdressing, do you think that this year
(2006) will you spend... (Read the answers) than
the last year?
33
4.2.7. THE PURCHASE OF PRODUCTS ADVISED IN THE
HAIRDRESSING SALON
Percentages
Base Have gone to the hairdressing
TOTAL
SEX
2003 896
Mujer 595
Hombre 303
2004 904
2005 913
2006 898
?
?
?
?
?
AGE
31-40 229
20-30 228
51-60 218
41-50 223

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

P.7. In the last year, Have you bought the
products or treatments advised by the hairdresser?
34
4.2.7. THE PURCHASE OF PRODUCTS ADVISED IN THE
HAIRDRESSING SALON
Percentages
CITY
Base Have gone to the hairdressing
Barcelona 150
Madrid 150
Valencia 101
Sevilla 98
?
?
?
?
?
?
?
?
They do not use to offer products / treatments
I dont use to buy it
I use to buy it
San Sebastián 100
Bilbao 99
A Coruña 101
Zaragoza 99
?
?
?
?

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

P.7. In the last year, Have you bought the
products or treatments advised by the hairdresser?
35
4.3. AESTHETICS CENTERS
36
4.3.1. INTRODUCTION TO THE AESTHETICS CENTERS
Percentages
Base total of Interviews (900-903-902-912-916-90
2)
Barcelona
TOTAL
?
Madrid
Man
Valencia
Woman
?
Sevilla
21-30
?
Bilbao
31-40
?
S. Sebastián
41-50
?
Zaragoza
51-60
?

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

A Coruña
P.1 . In the last year, Did you use Some of the
following beauty professional services?
37
4.3.2. THE MOST DEMANDED TREATMENTS
Percentages
Base They have gone to Aesthetics Centers
2002200 2003304 2004347 2005300 2006
306
P.8 . What treatments are you used to use in the
aesthetics center?
38
4.3.3. HOW OFTEN PEOPLE GO TO AESTHETICS CENTERS
Percentages
Base They have gone to Aesthetics Centers
(101)
(182) ( 200)
(304)
(347) (300)
(306)
P.9 . Generally, how often do you go to the
aesthetics centers?
39
4.3.4. AESTHETICS ESTABLISHMENTS WHERE PEOPLE USE
TO GO
Percentages
Base They have gone to Aesthetics Centers
(2000 101 - 2001 182 2002 200 2003304
2004347 2005300 2006306)
P.10 . To what kind of establishment do you use
to go when you want a cosmetics treatment?
40
4.3.5. MONEY THAT PEOPLE SPEND (AVERAGE), EVERY
TIME THAT GO TO THE AESTHETICS CENTER AND ITS
DISTRIBUTION OF TREATMENTS
Percentages
Base They have gone to Aesthetics Centers
(2000 101 - 2001 182 2002 200 - 2003304
2004347 2005300 2006306)
2000 2001 2002 2003 2004 2005
2006 Average 31,2 27,1 28,4 28,9 29,5 29,6
36,1
? 22
2002 2003 2004 2005
2006 Annual average cost 338 345 352
353 433
? 22

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

NOTE In the questionnaires of years 2000 and
2001, we asked for MONTHLY COST, and from year
2002 on we asked for AVERAGE COST every time
he/she goes to the Aesthetics Center.
P.11. Approximately, how much do you spend every
time that you go to an aesthetics center?
41
4.3.5. COST DISTRIBUTION IN AESTHETICS TREATMENTS
Percentages
Base They have gone to Aesthetics Centers (200
304 347 300 - 306)
2002
2003
2004
2005
2006
P.12. From the total money that you spend in
aesthetics treatments, Could you tell me which
percentage corresponds to...?
42
4.3.6. PERCEPTION OF COST REGARDING THE LAST YEAR
Percentages
Base They have gone to Aesthetics Centers (304
347 300 306)
2004
2005
2006
2003
Much more (5) Al little bit more (4) The same
(3) A little bit less (2) Much less (1)
Average 3,15
Average 3,16
Average 3,14
Average 3,17
P.13. Think in the money that you spent the last
year in aesthetics centers, do you think that
this year(2006) will you spend... (Read the
answers) than the last year?
43
4.3.7. THE PURCHASE OF PRODUCTS ADVISED IN THE
AESTHETICS CENTER
Percentages
Base They have gone to Aesthetics Centers
(200-304-347- 300 - 306)
2002
2003
2004
2005
2006
They do not use to offer produts / treatments
I do not use to buy
I use to buy

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

P.14. In the last year, Have you bought the
products or treatments that your aesthetics
center has advised you?
44
4.3.8. STARTING AGE IN THE AESTHETICS TREATMENTS
Percentages
Base They have gone to Aesthetics Centers (200
-304 -347 300 - 306)
2002
2003
2004
2005
2006
2002 2003 2004 2005
2006
Average 23 years old 23 years old 22
years old 22 years old 23 years old

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

P.15. Approximately, How old were you when you
began to take care and decided to use an
aesthetics treatment?
45
4.4. PURCHASE OF BEAUTY PRODUCTS
46
4.4.1. BEAUTY PRODUCTS PURCHASED DURING THE LAST
YEAR
Percentages
Base They have bought products 2002 245
2003 302 2004 291 2005 294 2006318
HAIRDRESSING (898)
AESTHETICS CENTERS (306)
?
Base (913) They have bought products
P.7. In the last year, Have you bought the
products or treatments advised by the hairdresser?
P.14. In the last year, Have you bought the
products or treatments that your aesthetics
center has advised you?

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

P.16 . Which products did you bought? Any other?
47
4.4.1. BEAUTY PRODUCTS PURCHASED DURING THE LAST
YEAR
Percentages
Base They have bought products (TOTAL 318
People going to the hairdressing 316 People
going to the aestheics center 176)
?
?
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

P.16 . Which products did you bought? Any other?
48
4.4.2. KIND OF ESTABLISHMENT
Percentages
Base They have bought products (TOTAL 318
People going to the hairdressing 316 People
going to the aesthetics center 176)
PEOPLE GOING TO THE HAIRDRESSING SALON
PEOPLE GOING TO THE AESTHETICS CENTER
TOTAL
To a traditional hairdressing salon To a
traditional beautician To an aesthetics
center To a mixed establishment Others He/she
does not know
?
?
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

() The sum of hairdressing (316) and Aesthetics
C. (176) is higher in 174 cases than the total of
purchasers (318), since these 174 use to go to
both centers.
P.17. In what kind of establishment did you buy
these products? (Read the answers) (only one
answer)
49
4.4.3. DEGREE OF INTEREST IN A SPECIFIC SPACE FOR
THE SALE OF PRODUCTS
Percentages
Base They have bought products (TOTAL 2006 318
- People going to the hairdressing 316 People
going to the aesthetics center176)
Average (1-4) 2,40 2,41 2,45
Total People going to the hairdressing
People going to the aestetics center
Note In the years 2000 until 2004, the scale
goes from 11 to 13, and in 2003 it has been
modified, now is from 1 to 4 P.18. Should you be
interested in a specific space, inside the
hairdressing salons or in aesthetics centers,
dedicated to the sale of professional products of
cosmetics and beauty? (Read the answers)
50
4.4.3. DEGREE OF INTEREST IN A SPECIFIC SPACE FOR
THE SALE OF PRODUCTS
Percentages
Base They have bought products (TOTAL
2003302 / 2005 294 / 2006 318)
Average (1-4) 2,67 2,72 2,40 2,67
2,72 2,41 2,80 2,76 2,45
61
62
Total People going to the
hairdressing People going to the aestetics
center
49
?
?
61
62
49
?
?
64
63
52
?
P.18. Should you be interested in an specific
space, inside the hairdressing salons or in
aesthetics centers, dedicated to the sale of
professional products of cosmetics and beauty?
(Read the answers)

• ? Higher significant differences than 2003
• ? ? Lower significant differences than 2003l

51
4.5. TANNING BEDS SECTION
52
4.5.1. PEOPLE WHO HAVE USED TANNING BEDS
Percentages
SEX
Base Total of interviews
Woman 598
Man 304
2005 916
2004 912
2006 902
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

AGE
31-40 230
20-30 229
51-60 218
41-50 225
?
?
?
?
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

P.22. During the last year, Did you use the
tanning bed?
53
4.5.1. PEOPLE WHO HAVE USED TANNING BEDS
Percentages
CITY
Base Total of interviews
Barcelona 152
Madrid 150
Valencia 101
Sevilla 98
San Sebastián 100
Bilbao 100
A Coruña 101
Zaragoza 100
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

P.22. During the last year, Did you use the
tanning bed?
54
4.5.2. HOW OFTEN PEOPLE USE TANNING BEDS
Percentages
HOW OFTEN PEOPLE USE TANNING BEDS Base people
using the tanning bed 2005-154 interviews / 2006
146 interviews
TOTAL 2006 Base Total of interviews 902
P.23 . How often do you use the tanning bed?
No
?
Yes
?
Base They used tanning beds 146
?
?
Average how many times people used tanning
beds 2005 15,82 2006
18,33
?
P.24. Approximately, how many times did you use
the tanning bed during the last year?
55
4.5.3. PLACE AND REASONS TO USE TANNING BEDS
Percentages
REASONS Base People who have used tanning beds
144 interviews (2005)
146 interviews (2006)
ESTABLISHMENT WHERE PEOPLE USE TO GO
Base People who has used tanning beds 144
entrevistas (2005)
146 entrevistas (2006)
?
?
?
P.26. Could you tell me, please, which is your
reason to use the tanning bed?
P.25. To which kind of establishment do you use
to go to use the tanning bed? (Read the answers)
(only one answer)
56
4.6. NAILS SECTION
57
4.6.1. PEOPLE WHO HAS HAD A MANICURE IN A
PROFESSIONAL CENTER
Percentages
Base Total of interviews
SEX
2004 902
2005 916
2006 902
Woman 598
Man 304
?
?
?
?
AGE
31-40 230
20-30 229
51-60 218
41-50 225
?
?

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

People who has not had a manicure in a P.C.
People who has had a manicure in a P.C.
P. 27. During the last year, Did you had any
nails treatment in a professional center?
58
4.6.1. PEOPLE WHO HAS HAD A MANICURE IN A
PROFESSIONAL CENTER
Percentages
CITY
Base Total of interviews
Barcelona 152
Madrid 150
Valencia 101
Sevilla 98
San Sebastián 100
Bilbao 100
A Coruña 101
Zaragoza 100
?
?
?
?
People who has not had a manicure in a P.C.
People who has had a manicure in a P.C.

• ? Higher significant differences than the total
• ? ? Lower significant differences than the total

27. During the last year, Did you had any nails
treatment in a professional center?
59
4.6.2. ESTABLISHMENTS WHERE PEOPLE USE TO GO
Percentages
ESTABLISHMENT WHERE PEOPLE USE TO GO
FAVOURITE CENTER
Base People who has had a manicure (2005168
interviews / 2006140 interviews)
6 going to Hairdressing salons and Aesthetics
Centers 44 going only to Hairdressing salons 32
going only to Aesthetics centers

• In which kind of professional center have you had
  the nails treatment? (Read the answers) (a
  multiple answer is accepted)
• If you could choose between the different centers
  where you had a nails treatment, which one do you
  prefer? (Only one answer)

60
4.7. COMPLEMENTARY ASPECTS
61
4.7.1. PREFERENCE FOR INTEGRAL SERVICES
Percentages
Base (2000 900 - 2001 900 2002 903- 2003
902 2004912 2005916 2006902)

• ? Higher significant differences than 2005
• ? Lower significant differences than 2005

() The differential (2002 / 2003 / 2004 / 2005
regarding 2000-2001 exists because in the current
questionnaire, the interviewed was not obliged to
choose between the 2 options. The interviewed has
more freedom when he/she can present the option
indifferent. Anyway, if we share out this
differential in a proportional way between the 2
options, the result is homogeneous to the
previous years.
P.19. To finish, could you tell me, please, Do
you prefer to have integral hairdressing and
aesthetics services in the same beauty center or,
on the contrary, do you prefer them separated?
62
4.7.1. PREFERENCE FOR INTEGRAL SERVICES
Percentages
SEX
Base Total of interviews
TOTAL 902
Woman 598
Man 304
Going to Hairdressing 898
Going to Aesthetics C. 306
?
?
?
?
?
?
AGE
31-40 230
20-30 229
51-60 218
41-50 225
?
?
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.19. To finish, could you tell me, please, Do
you prefer to have integral hairdressing and
aesthetics services in the same beauty center or,
on the contrary, do you prefer them separated?
63
4.7.1. PREFERENCE FOR INTEGRAL SERVICES
Percentages
CITY
Barcelona 152
Madrid 150
Valencia 101
Sevilla 98
?
?
?
?
?
San Sebastián 100
Bilbao 100
A Coruña 101
Zaragoza 100
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.19. To finish, could you tell me, please, Do
you prefer to have integral hairdressing and
aesthetics services in the same beauty center or,
on the contrary, do you prefer them separated?
64
4.7.2. SERVICES THAT YOUR IDEAL BEAUTY CENTER
SHOULD OFFER
Porcentajes
SEX
2005 916
Man 304
Woman 598
2006 902
AGE
51-60 218
41-50 225
31-40 230
20-30 229

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P38. Think in your ideal aesthetics and beauty
center, Which services it should offer? (Read the
answers) (Multiple answer)
65
4.7.2. SERVICES THAT YOUR IDEAL BEAUTY CENTER
SHOULD OFFER
Percentages
CITY
Barcelona 152
Madrid 150
Valencia 101
Sevilla 98
San Sebastián 100
Bilbao 100
A Coruña 101
Zaragoza 100

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P38. Think in your ideal aesthetics and beauty
center, Which services it should offer? (Read the
answers) (Multiple answer)
66
4.7.3. PLASTIC SURGERY
Percentages
Base Total of interviews
TOTAL 902
P.20 Has had surgery
P.21 Intention of having surgery
2005
2006
2005
2006
SEX
Woman 598
Man 304
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intention of having surgery
?
?
?
?
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.20. Tell me please, did you have in some
occasion some kind of plastic surgery
operation? P.21. And, do you have the intention
of having some plastic surgery operation in the
near future?
67
4.7.3. PLASTIC SURGERY
Percentages
Base Total of interviews
AGE
31-40 230
20-30 229
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intención realizarse
51-60 218
41-50 225
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intention of having surgery

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.20. Tell me please, did you have in some
occasion some kind of plastic surgery
operation? P.21. And, do you have the intention
of having some plastic surgery operation in the
near future?
68
4.7.3. PLASTIC SURGERY
Percentages
Base Total of interviews
CITY
Madrid 150
Barcelona 152
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intention of having surgery
?
?
Sevilla 98
Valencia 101
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intention of having surgery
?
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.20. Tell me please, did you have in some
occasion some kind of plastic surgery
operation? P.21. And, do you have the intention
of having some plastic surgery operation in the
near future?
69
4.7.3. CIRUGÍA ESTÉTICA
Porcentajes
Base Total of interviews
CIUDAD
San Sebastián 100
Bilbao 100
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intention of having surgery
?
?
A Coruña 101
Zaragoza 100
P.20 Has had surgery
P.21 Intention of having surgery
P.20 Has had surgery
P.21 Intention of having surgery
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.20. Tell me please, did you have in some
occasion some kind of plastic surgery
operation? P.21. And, do you have the intention
of having some plastic surgery operation in the
near future?
70
4.7.4. PEOPLE WHO HAVE HAD ANTIAGING TREATMENTS
Percentages
SEX
Base Total of interviews
2006 902
Woman 598
Man 304
2005 916
AGE
31-40 230
20-30 229
51-60 218
41-50 225
P.30.A Did you have in some occasion an Antiaging
treatment? This treatment consists in the
analysis of the ageing process. It is necessary
to visit a doctor, who establishes, depending on
the results, an aesthetics and medical treatment
to slow down ageing.
71
4.7.4. PEOPLE WHO HAVE HAD ANTIAGING TREATMENS
Percentages
CITY
Base Total of interviews
Barcelona 152
Madrid 1570
Valencia 101
Sevilla 98
San Sebastián 100
Bilbao 100
A Coruña 101
Zaragoza 100
?
?
P.30.A Did you have in some occasion an Antiaging
treatment? This treatment consists in the
analysis of the ageing process. It is necessary
to visit a doctor, who establishes, depending on
the results, an aesthetics and medical treatment
to slow down ageing.
72
4.7.4. INTENTION OF HAVING AN ANTIAGING TREATMENT
Percentages
SEX
Base Total of interviews
2006 902
Woman 598
Man 304
?
?
?
?
AGE
31-40 230
20-30 229
51-60 218
41-50 225
?
P.30.B Do you have the intention of having any
Antiaging treatment in the future?
73
4.7.4. INTENTION OF HAVING AN ANTIAGING TREATMENT
Percentages
CITY
Base Total of interviews
Barcelona 152
Madrid 1570
Valencia 101
Sevilla 98
?
San Sebastián 100
Bilbao 100
A Coruña 101
Zaragoza 100
?
?
P.30.B. Do you have the intention of having any
Antiaging treatment in the future?
74
4.7.5. PRODUCTS USED BY MEN
Percentages
Base Men 2005 (309) / 2006 (304)
P.47. (Only men) to finish, could you tell me if
during the last year did you use any of the
products that I will mention? (read answer)
(multiple answer
75
4.8. GYMNASIUM
76
4.8.1. LEVEL AND FREQUENCY OF ATTENDANCE AT THE
GYMNASIUM
Percentages
2005 Base Total of interviews 916
2006 Base Total of interviews 902
2004 Base Total of interviews 912
NO
NO
YES
NO
YES
YES
?
?

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.31 Do you use to go to the gym?
77
4.8.1. LEVEL AND FREQUENCY OF ATTENDANCE AT THE
GYMNASIUM
Percentages
HOW OFTEN PEOPLE USE TO GO TO THE GYM Base He /
she uses to go to the gym (2005 251 interviews
/ 2006 239 interviews)
2005
2006
?
P.32. How often?
78
4.8.2. ACTIVITIES THAT PEOPLE PRACTISE IN THE GYM
Percentages
?
?
?
?
?
In the results of 2006 significant differences
are not noticed caused by age or city.

• ? Higher significant differences than the total
• ? Lower significant differences than the total

P.33 What kind of activities do you use to
practise?
79
4.8.3. USE OF WATER SERVICES
Percentages
2005
2006
Base People who use water services 2005201
interviews / 2006203
Base People who use to go to the gym 245
Base People who use to go to the gym 239
No, because they have not
?
NO
YES
YES
NO
P.34 Inside of your usual gym, do you use the
water services?
P.35 Which ones do you use to use?
80
4.8.4. IMPORTANCE OF SPORTS VERSUS WATER SERVICES
Percentages
Base people who go to the gym (239 interviews)
Sport 33
Water services 7
P.36. Thinking in a general way about a gym,
which of the following two aspects, sport or
water services is more important to you?
81
4.8.5. AESTHETICS TREATMENTS IN THE GYM
Percentages
Treatments at people disposal Base Treatments in
the gym (81)
Treatments people use Base Treatments in the gym
(81)
Gyms that offer treatments Base People who go to
the gym (239)
No
Yes
P.37. There are aesthetics treatments in your gym?
P.38. Which ones?
P.38. And which ones do you use to use?
82
4.8.6. COMBINATION OF THE IDEAL GYM
Percentages
Base People who go to the gym (239)
There are not significant differences caused by
age or city
P.40. Which one of the following combinations of
services do you prefer?
83
4.9. HEALTH RESORTS
84
4.9.1. PEOPLE WHO VISITED A HEALTH RESORT IN 2005
Percentages
PEOPLE WHO VISITED A HEALTH RESORT IN 2005 Base
Total (902 interviews)
Sí (Base) Barcelona 18 (152) Madrid
17 (150) Valencia 13 (101) Sevilla 17 (98) B
ilbao 27 (100) San Sebastian 29 (100) Zaragoza
13 (100) A Coruña 16 (101)
No
Yes
ASSOCIATED COST PER VISIT Base They have gone
to a health resort /SPA / thermal center the
last year (169)
HOW OFTEN PEOPLE WENT TO HEALTH RESORT Base They
have gone to a health resort /SPA / thermal
center the last year (169)
Annual average 2.7
Cost average per visit 133
85
4.9.2. PERCEPTION OF COST REGARDING THE LAST YEAR
Percentages
Base They have gone to a health resort / SPA /
thermal center the last year (169)
2006
Much more A little bit more The same A
little bit less Much less
Average 3,15
P.44. Think in the money that you spent the last
year in health resorts, spas or thermal centers,
do you think that this year (2006) will you
spend... (Read the answers) than the last year?
86
4.9.3. REASONS TO VISIT A HEALTH RESORT
Percentages
Base They have gone to a health resort / SPA /
thermal center the last year (169)
2006
For health
Por relax
Por image
P.45 What reasons do you use to have to visit a
health resort, SPA, or thermal center?
87
5. SYNTHESIS OF RESULTS
88
5. SYNTHESIS OF RESULTS

• INTRODUCTION TO THE USE OF BEAUTY PROFESSIONAL
  SERVICES
• The use of beauty treatments shows a stable
  tendency in the last 4 years (2003 34 - 2004
  38 - 2005 36 - 2006 34) after the
  significant growth obtained in this three-year
  period with regard to 2002 (22)
• The segments of the sample that present a higher
  use introduction are the following
• Sex Women (48)
• Age 21-30 years old (37)
• City Bilbao (44)
• The professional hairdressing services have been
  demanded for the totality of the population
  (100).

89
5. SYNTHESIS OF RESULTS

• PROFFESIONAL HAIRDRESSING
• AVERAGE COST, FREQUENCY AND FUTURE PERCEPTION
• The average cost in every hairdressing service
  has increased in 1.5 with regard to the last
  year. This fact supposes an average of 28.9 (5
  more than in 2005)
• This growth is more noticeable between women
  (7).
• The frequency of attendance to hairdressing
  centers is the same with regard to 2005 (41 of
  the users of professional hairdressing services
  go at least once per month)
• Then,the annual average reaches 347 per year,
  which means a growth of 5 regarding the last
  year. This value is the highest one since this
  information is recollected (2002)
• The perspectives for this year 2005 still are
  optimistic, since although the 78 of the
  analyzed population states that they will spend
  the same than the last year, a 14 declares that
  much or a little bit more in front of the 5 that
  says that they will spend less.

90
5. SYNTHESIS OF RESULTS

• PROFESSIONAL HAIRDRESSING (cont.)
• DEMANDED SERVICES
• In the same way that in previous questionnaire,
  the most demanded services are haircut (99),
  wash hair (88) and Hairstyle (74).
• It is worth mentioning that , although results
  logical, that we can see higher percentages
  between women than between men.
• Other services demanded, although those are
  almost exclusively of the feminine segment, are
  hair dye (36) and streaks (26).

• KIND OF ESTABLISHMENT
• We can notice a gradual descent in the preference
  of the traditional hairdressing, in aid of the
  hairdressing salon / beauty center (61 vs 34)
• However, in some segments of the sample, the
  traditional hairdressing option overcomes the 70
  of the cases in Barcelona (71) and Valencia
  (70), and between men (71 logically when
  demanding aesthetics and beauty services to a
  lesser extent than women)

91
5. SYNTHESIS OF RESULTS

• BEAUTY TREATMENTS
• AVERAGE COST AND FUTURE PERCEPTION
• The average cost per visit in beauty treatments
  has been of 36.1, which supposes a significant
  growth of the 22 regarding 2005. Taken into
  account the times that people go to the
  aesthetics center and the mentioned average cost,
  an annual cost of 433 is obtained.
• In the same way than in hairdressing, the
  perspectives for this year are optimistic (they
  will spend Much A little bit more 22 Much
  A little bit less 5 The same 74).
• DEMANDED SERVICES
• The treatment more demanded in the aesthetics
  centers it is still the depilation (73). Then
  appear the facial treatments (52) and the
  manicure / pedicure (37).
• Other demanded treatments are tanning beds
  (25) massages (18)
• All of them present similar values to the ones
  of the previous year.

92
5. SYNTHESIS OF RESULTS

• BEAUTY TREATMENTS (cont.)
• HOW OFTEN PEOPLE GO TO THE AESTHETICS CENTER
• The 47 of the users of aesthetics centers, goes
  at least once per month (once per week 3 every
  15 days 6 once per month 38).
• This number is lightly lower than the one
  recollected in 2005 (49 at least once per
  month).
• KIND OF ESTABLISHMENT
• The usual establishments of aesthetics services
  are the beauty and hairdressing centers (in the
  42 of the cases). To a lesser extent, the
  personal beauticians appear (31), who, for first
  time overcome the beauty centers without
  hairdressing (23).
• STARTING AGE FOR AESTHETICS TREATMENTS
• As in the previous years, the average starting
  age in aesthetics treatments is at 22 / 23 years
  old. Specifically, the 46 before of the age of
  20 years old a 30 between 20 / 25 years old,
  the 11 between 26 and 30 years old and the 13
  remaining after the age of 30.

93
5. SYNTHESIS OF RESULTS

• PURCHASE OF PROFESSIONAL BEAUTY PRODUCTS
• PRODUCTS BOUGHT
• The products that people buy in the aesthetics
  and beauty centers still are Shampoos (66 of the
  interviewers that sometime have bought some
  product), face packs (35) and Creams (33).
• The rest of the products do not present results
  as high as the three previous categories hair
  gel / hairspray (23), hair treatments (22),
  conditioner (19).
• KIND OF ESTABLISHMENT
• Logically, those who go to the hairdressing salon
  use to buy products in this kind of
  establishment, to a greater extent than the rest
  of those who were not analyzed. The same happens
  with those who go to an aesthetics and beauty
  center.
• INTEREST FOR A SPECIFIC SPACE FOR THE SALE OF
  PRODUCTS IN BEAUTY CENTERS
• The 49 of the current buyers of products declare
  that are interested in a specific space for the
  sell of products in beauty centers. This
  information is significantly lower to the one
  recollected in 2005 (62).

94
5. SYNTHESIS OF RESULTS

• TANNING BEDS
• The 16 of the analyzed population has sometime
  used tanning beds during the last year (17
  recollected in 2005).
• The segments of the sample that recollect higher
  percentages are the following women (19), of
  20-30 years old (25), people resident in the
  cities of Zaragoza (24), A Coruña (21) and
  Bilbao (19).
• In most of the cases people use the tanning bed
  in specific moments (87), mainly in spring (39)
  although also in winter (18) an for weddings
  (22).
• The favourite center is the tan center (46),
  followed by the beauty salons (32), that
  overcome the aesthetics centers (14).

95
5. SYNTHESIS OF RESULTS

• NAILS
• The 16 of the consulted sample have had some
  nails treatment in some professional center
  during the last year. This value is 2 points
  lower than the one achieved in 2005.
• The segments with higher introduction are women
  (22), people older than 50 years old (20) and
  those living in Madrid (21) and A Coruña (26).
• The establishment where people use to go is both
  the hairdressing (49) and the aesthetics centers
  (38). The specific establishments of nails are
  still a minority (9).

96
5. SYNTHESIS OF RESULTS

• GYMNASIUM
• The 27 of the consulted sample use to go to the
  gym. Those who go more often are the younger
  people (31), men (29) and those living in
  Barcelona (31). On the contrary, those who do
  not go very often are the older ones (23) and
  people resident resident in Zaragoza (13).
• The 86 of the people going to the gym say that
  they go at least with a weekly regular
  recurrence a 16 does exercises daily and a 58
  does it 3 times per week.
• The activities that they use to practise are
  varied, but basically, activities in group
  (aerobic) (45), cardiovascular (39), water
  areas (37) and fitness (36). Men use to
  practise more fitness (58) and women more
  aerobics (59).
• An 85 uses water services, mainly showers (94
  of the cases) and swimming pool (55). The rest
  of water services has a lower incidence dry
  sauna (28), Turkish sauna (23) and jacuzzi
  (21).
• The 60 of people who go to the gyms consider
  that both the sport aspect and the water services
  are important. Other 33 prefer the sport aspect.
• The 34 of the consulted sample affirm that the
  gym where they go offers aesthetics treatments.
  The more common services are tanning beds,
  massages and body and facial treatments. It is
  worth mentioning that a 58 would prefer that
  only would be gym.

97
5. SYNTHESIS OF RESULTS

• HEALTH RESORTS
• The 19 of the population went to some health
  resort / spa / thermal center in 2005. The
  principal reason given is relax. The average cost
  carried out has been of 133.
• The 27 of those who used the services of this
  kind of centers consider that in 2006 they will
  spend more money.

98
5. SYNTHESIS OF RESULTS

• COMPLEMENTARY ASPECTS
• PREFERENCE FOR INTEGRAL CENTERS
• The 37 of the population who was object of study
  prefer hairdressing and aesthetics integral
  services in the same beauty center. A 23 prefer
  non integral services. For the remaining 41 this
  fact is indifferent.
• SERVICES THAT SHOULD OFFER THE IDEAL BEAUTY
  CENTER
• Although for any user of aesthetics and beauty
  centers, the ideal center should offer all kind
  of services, in this study we have recollected
  those that must be consider as indispensable
  hairdressing, massages, depilation, facial and
  body treatments and manicure. All these services
  have been mentioned at least by the 60 of the
  interviewed.

99
5. SYNTHESIS OF RESULTS

• COMPLEMENTARY ASPECTS (cont.)
• PLASTIC SURGERY
• A 3 of the population declare that have had some
  plastic surgery operation. This percentage raises
  to a 4 in women, in interviewed of 41-50 years
  old and in people resident in Valencia.
• However, the intention or predisposition of
  having some operation in the future reaches the
  6 (9 in the case of women and people of 31-40
  years old and in Valencia and Bilbao, 11 and
  10 respectively).
• ANTIAGING TREATMENTS
• The 2 of the population declare that some time
  has had some antiaging treatment. Such a
  percentage reaches a 7 in Bilbao.
• The predisposition of having some treatment of
  this kind in the future is of the 10, value that
  increases in women and in people resindent in
  Bilbao and Sevilla.

100
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