ECONOMIC IMPACT OF THE ARTS

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ECONOMIC IMPACT OF THE ARTS

• HandMade in America
• September 2007

Steebo Designs
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HandMade in America, The Arts and Economic Impact

• Why HandMade, Why Here?
• Mission, Guiding Principles, 20 Year Goals
• Major Projects, including 1994 Survey
• CODA Survey, 2000
• Arts and Economic Prosperity, 2007
• Arts Industry in NC, 2007

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Why HandMade, Why Here?

• 1993, handful of WNC folks concluded fresh
  approach to economic development could
  potentially be found in the invisible industry of
  craftspeople already working
• HandMade was formed and received grant from Pew
  Partnership for Civic Change
• Regional planning process involved more than 360
  people

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HandMade Board at work at 2006 meeting
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HandMades Mission

• To celebrate the hand and the handmade, to
  nurture the creation of traditional and
  contemporary craft, to revere and protect our
  resources, and to preserve and enrich the
  spiritual, cultural, and community life of our
  region.

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HandMades Guiding Principles

• HandMade is inclusive
• HandMade does all work in partnerships
• HandMade is regional
• HandMade is sustainable development
• HandMade projects are community-based
• HandMade is self-sustaining

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HandMades 20 Year Goals

• To develop community strategies that will
  collectively enhance WNCs role nationally within
  the handmade field
• To establish an academic base to promote crafts
  throughout all levels of education
• To develop a communication plan that establishes
  WNCs role as the center for HandMade in America
• To implement environmentally sustainable economic
  strategies for WNC that emphasize the handmade
  industry
• To implement strategies that will enhance
  opportunities for handmade object makers within
  WNC
• To actively encourage the public, private and
  nonprofit sectors to develop independent and
  interdependent vehicles that build the handmade
  industry

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HandMades Major Projects

• 1994 Economic Impact of Craft in WNC
• Guidebooks Craft / Farms Gardens
• Craft Registry/Craft Business Training
• Small Towns Revitalization Programs
• Craft Across Curriculum/CCCD
• Sourcebooks/Craft Design Center
• Rural Entrepreneurship

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HandMades 1994 Economic Impact of Craft Study in
WNC

• 122 million total annual economic contribution
  of craft to WNC
• Full-time producers - 25 million
• Part-time producers - 23 million
• Galleries, shops - 71 million
• 4 Craft Fairs 2.5 million
• 750 full-time producers
• 3,500 part-time producers

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Wendy Elwell BernWell Pottery Professional Potter
for more than 25 years
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Judith Duff Cedar Mountain Artworks Professional
Potter for more than 25 years.
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Chris and Lissa Juedemann Glass Kitchen Switched
from stained glass to flame-worked glass, they
sell marbles, paperweights and beads on-line to
collectors all over the world.
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John Payne Private fence on Biltmore Ave
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Rodney and Kim Leftwich Leftwich Folk and Art
Pottery Teacher, geologist, folk art
collector turned potter.
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Glass artists at EnergyXchange Studios
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Lothlorien Woodworking Michael Hester,
woodworker Mark Strom, sculptor Now working
separately (after the flood), Michael
continues to ply his trade near Biltmore Village
and Mark works near Weaverville. Both continue
to turn out excellent work and earn their entire
livelihood from their craft.
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Honeybee Jeweler selling on etsy.com
Highwater Clays
Signature Studio XI Morganton
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HandMades Signature Guidebooks

• The Craft Heritage Trails of Western North
  Carolina, 1996, 1998, 2003
• Farms, Gardens and Countryside Trails of Western
  North Carolina, 2002

Madison Tile Works Leicester
Mill Creek Pottery Robbinsville
Mud Dabbers Brevard
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The Last Supper Ben Long fresco Holy Trinity
Episcopal Church Glendale Springs
Sights along the trail Screen Door,
Asheville Robert Johnson mural, West
Jefferson Mangum Pottery, Turkey Knob
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Marty and Eileen Black The Potters Mark River
Arts District, Asheville
Lynda Metcalfe Metcalfe Roush Forge and
Design Brasstown
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Don Stevenson Fourth Creek Folk Art Studio Using
HandMades guidebook, a collector found him and
ordered one of each design he had created.
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George Handy Studio/Gallery Professional
Potter pots, mugs, plates, and large scale
wall commissions
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HandMades Craft Registry and Craft Business
Training

• Artist Directory 1000
• Gallery Directory 300
• Calendar of Craft Related Events
• Bi-monthly E-mail Calendar
• Annual Arts Business Bootcamp at HCC
• Customized Training in Marketing and Technology
• Craft in the Building Trades Curriculum with AB
  Tech
• www.handmadeinamericacraftregistry.org

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HandMades Education Initiatives

• Craft Across Curriculum more than 500
  elementary teachers in 13 schools have
  participated in workshops incorporating craft
  into lesson plans and learning experiences
• Center for Craft, Creativity and Design now
  part of UNC, developed with HandMade to promote
  craft at the university level

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Center for Craft, Creativity Design
Exhibits Residencies Fellowships Authoritative
Textbook UNC Center for Craft Gardens Permanent
Installations
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HandMades Small Town Program

• 13 small towns, from Todd to Hayesville
• 122 main street facades improved
• 141 main street buildings renovated
• 28.7 million in public, private and non-profit
  funding leveraged
• 35 new craft galleries
• More than 100,000 volunteer hours
• More than 70 Barn Quilts in 6 counties

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Clay County Outdoor Classroom
Bakersville Celebration
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HandMades Craft in the Building Trades Initiative

• HandMade in America Sourcebook Handcrafted
  Architectural Elements, 2006
• HandMade in America Sourcebook Handcrafted Home
  Furnishings and Design Elements, 2007
• Model Homes the WECAN and the Ramble
• HandMades Craft Design Center and Exhibits

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As a result of networking during the Craft Design
Lab opening, William Rogers received commission
for several tables.
Sourcebook page Resulting commissions have
already exceeded 100K
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HandMades Rural Entrepreneurship Projects

• EnergyXchange
• Madison County Partnership, 2002-2006
• Home of the Perfect Christmas Tree
• Womens Economic Equity Project
• Jackson Countys Green Energy Park

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Madison County Farm Tours
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HandMadeSo How Are We Doing?

• In 2003, Worth Magazine listed HandMade in
  America beside the John F. Kennedy Center for
  Performing Arts and the Metropolitan Museum of
  Art as one of 25 American organizations
  representing the best of our countrys culture.
  And also recognized HandMade as being a great
• steward of resources.

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The CODA Survey The Impact of Crafts on the
National Economy, 2000 - 13.8 Billion

• Modeled after HandMades 1994 Survey
• HandMade coordinated the CODA Survey
• Direct economic impact was surveyed by focusing
  on individual craftsperson
• 13.8 billion total economic impact
• 126,544 total estimated craftspeople
• NC CODA survey, 9,108 craftspeople and 538
  million total economic impact

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Arts and Economic Prosperity III Study, Americans
for the Arts, 2007

• Most comprehensive economic impact study of the
  non-profit arts and culture industry ever
  conducted in the U.S.
• 166.2 billion in economic activity
• 5.7 million full-time jobs
• Growing steadily 24 - since 2000
• Includes spending by organizations and
  event-related spending by audiences
• 65.1 million, Buncombe County total, 2192 jobs

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Diana Wortham Theatre
Folkmoot USA
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CREATIVE ECONOMY The Arts Industry in NC, NC
Arts Council, 2007

• 3.9 billion, the arts contribution in wages to
  NCs economy in 2006
• Arts embody the creative energy of NC.
• Arts are essential to NCs economic vitality
  stimulate pride in place, awaken and advance
  curiosity, generate jobs and revenue.
• Arts build community livable, healthy, vibrant.
• WNC region has highest rate of creative
  self-employment in state.

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Challenges

• Affordable housing and studio space
• Affordable health care/insurance
• Living wage/income from work
• Changing markets