Blog usages

1
Blog usages

• 4 types of young bloggers I identify in my study
• Habitual
• Active
• Personal
• Blogging lurkers
• The majority of the young bloggers I interviewed
  fell into the categories of Habitual and Active.

2
Pattern of blog Usages (for type H A)

• Regular visits
• H type several times a day
• A type on a regular basis, usually once a day
• Write their own entries
• Read their peer groups entries, and comment
• Let me show you their blogs

3
Examples of young bloggers blogs
AngelGirl
4
AngelGirl
5

• This blog belongs to a Year-3 CityU student
• http//www.xanga.com/wtinto
• Why do these young people blog so frequently?
• What are their blogging needs?

6
Business Implications of Young Bloggers?

• Internal Organizational Environment
• Employees are culturally adapted to blogging
• Employees require little or no training to
  blogging
• Customer Relationship
• Talk to your customers in their voice/way
• More effective and efficient conversations
• Less corporate junk mails which frustrate
  potential customers
• Examples of organizations using blogs
• Philips
• Nokia
• Sun (www.blogs.sun.com/jonathan)