Chic Fashion & Lifestyle Blog

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VISION
To be a recognized regional luxury fashion brand.
MISSION To be a brand that blends tradition,
modernity and innovation defines style and
luxury delivered with excellence.
CORE VALUES Our values embodies our fundamental
beliefs. These are guiding principles that
represent our behaviours. EXCELLENCE We do
things in outstanding level. SYNERGY We work
together to make greater impact. INTEGRITY We
are honest and we have strong moral
principles. INNOVATION We implement new
process, ideas, services or product. PASSION We
are enthusiastic and excited in doing what we do.
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Delivering
quality products
Everyday
and services
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?????? ????? ?? I N F L U E N T I A L APPROACH
TO FASHION
??????? ????? ?? ???? ?? A C L A S S I C NEVER
GOES OUT OF STYLE
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C U S T O M E R S

• Women (55) Men (45)

• 25-55 years old

• 62 Emarati
• 34 GCC Countries
• 4 Other countries

• Medium to high and social-cultural level.
• Contemporary, trendy and emerging consumers.

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S T O R E
C O N C E P T
A continuous evolution merging heritage and
luxurious details to propose our customers a
high-end contemporary shopping experience.
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The layout created in the store naturally
stimulate customers to explore the entire
outlet, due to display ideas which enhance the
aesthetics and the details of the products.
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C A S E S T U D Y
STORES
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ONLINE STORE
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LEATHER GOOD READY-TO-WEAR FOOTWEAR HANDBAGS
WALLETS JEWELRY CAPS ACCESSORIES
COUNTRIES
85K
WOMENS PRODUCTS
65K
MENS PRODUCTS
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SALES GROWTH COMPARED TO THE LAST YEAR
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Quality
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?????? High-grade materials that offer QUALITY
EXCLUSIVITY
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CATEGORIES
P R O D U C T
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CATEGORIES
P R O D U C T
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CATEGORIES
P R O D U C T
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Brand
Visibility
Chic uses high quality content to promote brand
through IMC, billboards, hoardings and digital
screens. In advertising campaigns, Chic carefully
cultivates famous personalities, high profile
models, TV representatives, mega influencers like
Khalid Al-Khalidi, Latifa Shamsi, Noha Nabil,
Fahad Al-Favaz
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IMC plan for Chic
Chic as a well-developed presence online with
over 1,000 monthly users - including mobile
applications within stores usage, an Instagram
page with over 77,800 followers, a Facebook page
with over 48,000 followers, a YouTube channel,
Snapchat and Pinterest etc. To capitalize on
this strong online presence, the visuals, videos
and advertisements for the product line uses to
be published across all online channels.
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Chic advertises on billboards in major cities of
the region. The advertisements displayed on
these billboards acts as teasers, hinting at the
launch of a new product with the intention of
building hype leading up to new trends.
Chic as a well-known reputation in the region for
the affordable luxury and authentic leather
products. The budget for marketing campaigns
keeps increasing non-stop in order to maintain
the prestige image of the brand. Chic deploys a
marketing strategy which controls its product to
make it appear to be premium quality but
attainable. Thus, it continues expanding its
broad consumer base without losing its image.
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S T O R E S
UNITED ARAB EMIRATES Dubai The Dubai Mall Dubai
Festival City City Center Mirdif City Center
Deira Abu Dhabi Marina Mall Mall Dalma
Mall Bawabat Al Sharq Mall
Al Ain Al Ain Mall Sharjah City Center Al
Zahia Kalba Waterfront Ras Al-Khaimah Manar Mall
QATAR Doha Doha Festival City Mall West Walk
Qatar
OMAN Muscat Muscat Grand Mall Al Araimi Boulevard
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www.Chic.ae