Strategic Planning

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Strategic Planning

• KINE 2380

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Why Strategic Planning?

• If you dont know where you are going.any road
  will do.
• Peter Drucker

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Definitions.

• Envision the organizations future and develop
  the necessary operations to achieve it
  Pfieffer
• The process of formulating and implementing
  decisions about an organizations future
  direction. Melcher
• Course Article
• the futurity of current decisions (chain of
  cause and effect over time)
• ...it is a process (not an event)
• an attitude or way of life
• links short term budget, medium-range
  initiatives and operating plans

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The Big Picture
Today
The Path
Future
Your Strategic Plan
Where you are now.
Where you want to be.
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Values and Philosophy

• Strongly held beliefs to guide actions and
  decisions
• people
• business
• standards of practice
• business values

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What is a Mission
Who are You ?
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The Organizations External Environment
The Environment is the key source of information
gathering its critical to making good
decisions and creating successful strategic
plans.
Environmental Scanning
Your Organization Strategy
Customers Or Those you Serve
Environmental Scanning Process by which the
strategic manager gathers and sorts information
about the organizations environment.
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External Environmental Conditions

• Political Legal
• Tech
• Competition
• Socio-cultural
• Natural
• Economic
• Customer

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Internal Organization
Leadership (quality)
Vision (known, shared)
Strategy (results so far)
People (skills, mix,)
Assess
Culture (personality)
Work Process (how work gets done)
Resources (availability , use)
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Creating a VISION.the word picture

• Proverbs where there is no vision, people
  perish.
• Dr. Martin Luther King Jr If you want to move
  people it has to be toward a vision that is
  positive for them, that taps important values and
  gets something they desire. It must be presented
  in a compelling way that they feel inspired to
  follow.

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Situational (Environmental) Analysis (Internal
and External)
SWOT Analysis
Internal
Strength exploit
Weakness overcome
Opportunity take advantage
Threat minimize
External
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What do we need to do to succeed?
Today
Gap Analysis
Future
Environment
Where you are now.
Where you want to be.
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How do we get There?
Today
Future
Integrated Functional Planning
Environment
Where you are now.
Where you want to be.
Creating a good the Road Map to success
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Functional Areas Needed to Accomplish the
Strategic Plan
Examples
Team Support
Marketing and Sales
Communication
Recruiting
People
What results must we accomplish in these areas?
GOALS
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Did we do what we Planned?
The Plan (Intention)
The Actions (Execution)
Result (Outcome)