Diapositiva 1

1
Participative Value Chain Analysis for the
Development of the Tourism Sector in
Sabang/Pulau-Weh
2
What are methodologies of LACA Workshop

• Participative Value Chain Analysis (Cards)
  selection of local public, private, civil society
  stakeholders
• Capacity building of local stakeholders
• Team of local private, public and civil society
  actors Social Dialogue
• Stake-holder participate in the identification,
  prioritization, design and implementation of
  local economic project Ownership and
  sustainability

3
What is the objective of LACA?

• Local Stackholders Identify, with a rapid
  appraisal, the main strengths and weaknesses of
  tourism value chain (duration 2 weeks 1/2)
• Identify projects/proposal for practical
  activities to strengthen the competitiveness of
  firms
• Funding of proposals by INGOS, BRR, local
  Government and ILO (integrated response)
• Criteria
• feasible with local resources
• quickly implementable (starting next week/month)
• quick, visible results (within 3 months)

4
What is the sequence of activitiesin the LACA
Exercise in Sabang?
Results- Workshop Diagnosis Proposals
13.07.
24/07
20.-22.07
24.07onwards
5
What have we been doing?

• Kick-off workshop (13 July 2006)
• Interviews with business people and
  stakeholdersin Sabang (13 19 July )
• Mini-workshops with
• Restaurants (14 July / 09.00)
• Supporting Institutions (14 July / 14.00)
• Nature Tourism (15 July / 09.00)
• Marine Tourism (17 July / 09.00)
• Historical Tourism (18 July / 09.00)
• Hotels (18 July / 14.00)
• Internal Results Workshop (20-22 July 2006)
• Presentation Event (24 July)
• Way-forward workshops (from 24 July onwards)

6
Analysis of the Tourism Sector in Sabang / Pulau
Weh
7
What are the Tourism value chains mainly
considered?

• Marine Tourism
• Historical Tourism
• Eco/Nature Tourism
• and their supporting structures

8
Marine Tourism Value Chain
Advertisement, Product for tourist
Food, Accommodation
Operator
Consumers
Transport
Diving,canoe, Boat trip
L. 300
Hotels dan restaurants
Local and International tourists
Lumba-lumba Diving
Travel adventure
Guest House
Taxi, bus, mini buses
Rubiah Tirta/RTD
NGO Staff
Bungalow
FFIBrochures
Café, Small Restarant
Govt staff
Car rental
Souvernirs shops
Backpackers
Divng Trip
Boat owners
Resorts
students
Swim tools for rent
Fishing Trip
Wisma
International NGOs (WCS,FFI)
Local NGOs/associations (HPI,ACC)
Local government ( Disbudpar,Bappeda,BPKS,
Organda)
9
Strengths (1)

• Pristine marine park
• International diving spot
• Affordable accommodation rates
• Internationally well known
• Website for promotion available (
  www.lumbalumba.com, www.pulauweh.com )
• Many international clients who come to Sabang to
  enjoy marine park
• Professional dive centre

10
Strengths (2)

• Few competitors in marine tourism
• Existing bungalows and other accommodations along
  the coast
• Diving Guide
• Fishing Boats for open ocean
• Fresh fish for tourists

11
Weaknesses (1)

• Few attractions
• Lack of business management skills
• Substandard transports to locations
• No direct international flight to Banda
  Aceh/Sabang
• Limited and uninteresting promotion
• Limited Human resources and lack of training
• Locals cannot afford to rent diving equipments
• Not many operators in this sector
• Fishing methods that destroy coral reefs

12
Weaknesses (2)

• Lack of good toilets
• Garbage along beaches
• Lack of hotel service for tourist
• Misinformation about Aceh still in conflict
• No VoA in Aceh and Sabang

13
Historical tourism Value Chain
Food, Accommodation
Con-sumption
Advertisement, Product for tourist
Attraction
Operator
Transport
Monuments, forts
L. 300
Hotels dan Restaurants
Historians, Artists
National / international Tourists
Performing arts group
History books
Guest House
Taxi, bus, mini bus
Historical tour guide
Aulia 44 cemetary
Government staff
Bungalow
Café, Padang restaurants
Car rental
Historical actor
students
Dutch colonial buildings
Historical artefacts guardians
Resorts
researchers
Wisma
Historical Assessment officers
government ( Disbudpar,Bappeda,BPKS)
Aceh Custom Institution
Organnda
14
Strengths

• Many monuments and historical sites (KM 0,
  kerkof, forts, Aulia 44 cemetary, etc ))
• Pulau weh has a long history and is
  internationally well-known
• Attract Japanese tourists
• Beautiful sceneries in historical sites
• Resource persons who provide information to
  tourists

15
Weaknesses (1)

• No signposts and information in historical sites
  
• Historical sites/buildings are not properly
  maintained
• Lack of promotion even among Sabang communities
• Historical artefacts/buildings need
  restoration/rehabilitation
• Young generation lacks Sabang history knowledge
• Lack of Historical guide
• Lack of appreciation for historical actors/war
  heroes, eg. provision of regular salaries

16
Weaknesses (2)

• No big activities or events with history as the
  theme
• No resource person in locations to provide info
  for visitors

17
Ecotourism Value Chain
Advertisement, Product for tourist
Food, Accommodation
Con-sumption
Operator
Transport
Park/Forest Reserves
Private bus
Hotels dan Restaurants
Local resident Guide
students
Motorcycle rental
Guest House
Hiking
Tour guide
Pramuka/boyscouts
Bungalows
Trekking to waterfall
Nature Lovers
Café, Padang restaurants, street vendors
Pedicab
FPTI Sabang
Mountain climbing
International / Local tourists
Mountain climbing Association
Resorts
Camping
Forest guardians
Wisma
Hot springs, geysers
Aneuk loat lake
Environmental organizations
Departemen Pariwisata
Departemen forestry
KSDA
18
Strengths (1)

• Hiking and trekking potentialities
• Beautiful, pollution-free nature
• Beautiful nature locations (waterfall,
  hotsprings, geysers)
• Camp ground
• Local residents as nature guide
• Variety of flora and fauna
• Good research potentials
• Potential for complete tourism package (nature,
  marine, history)
• Experienced guides

19
Weaknesses

• No objects mapping and no paths maps
• No paths
• Lack of promotion for ecotourism
• Lack of activities to discover new locations
• No eco-guide who has specific skills
• No private sector that operates eco-tour
• Lack of specific organization and actor in the
  development of eco-tourism
• Guides lack language skill
• Unorganized nature guides

20
Supporting Institutions Strengths

• GOVERNMENT
• Tourism sector contributes to Local Revenues
• Pemda supports development of tourism sector
• Bappeda to encourage BRR to pay attention to LACA
  results
• Existing vocational trainings (BLK) to support
  tourism
• BPKS
• BPKS plans to develop quality hotels

21
Strengths

• EDUCATION
• Existing SMK Pariwisata
• NGOs
• Existing environmental NGOs
• Bank
• Online transaction Bank system

22
Weaknesses (1)

• BANK
• Difficult loan/credit access for Tourism
  entrepreneurs
• Withdrawal cash ATM limited
• GOVERNMENT
• Government lacks human resource with specific
  skills
• Red tape bureaucracy
• Lack of supporting facilities and infrastructures
• Technical staff lack empowerment in managing
  tourism assets

23
Weaknesses (2)

• Govt lacks sensitivity towards tourism actors
  needs
• Aid programs unsuitable and off-target
• Qanun lack clarity in tourism matters
• Lack of government attention in keeping locations
  clean
• EDUCATION
• Lack of trainings for tourism actors
• No special vocational training programs for
  sub-sector tourism

24
Weaknesses (3)

• GENERAL
• No Internet Service provider that is cheap and
  fast in Sabang
• Lack of coordination between institutions
• Lack of human resource with special skills
• Lack of port facilities and direct flight acccess
• No Tourism association/center

25
LED Proposals to Upgrade the Tourism Sector in
Sabang / Pulau Weh / South Nias
26
Short-term Proposals

• Mapping of marine, historical and natural sights
  for tourists (Map and Brochures)
• Data gathering on tourism service
  providers/locations for information centre
• Establishment of tourist information centre in
  Sabang and Banda Aceh
• Paths rehabilitation/constructed and signboards
  fixed for historical and eco tourism
• Design, print a Sabangs map, to be distributed
  in Bakohan and Banda Aceh

27
Short-term Proposals

• Provision of Business management skills trainings
  for tourism actors
• Big Event that incorporates all
  marine/nature/historical tourism
• Statistics survey on tourists arrival and
  departure at the port
• Legislations and implementation for Protection of
  Marine Park

28
Medium Term Proposals

• Design and launch Website for Sabangs promotion
• Activate eco-tourism by first conducting mapping
  of sites and paths
• Restoration and rehabilitation of forts, cemetery
  and other historical buildings
• Sapta Pesona Billboard
• Documentary film on Sabang tourism
• Install more ATM

29
Medium Term Proposals

• Improvements of accommodation facilities/services
• Improvement of financial services help for
  tourism SMEs
• Trainings for marine/nature/historical tourism
  actors
• Establishment of regular tourism Forum for public
  and private and NGOs to manage and develop
  tourism in Sabang
• Establishment of a Special Areas for Tourists

30
Long Term Proposals

• Airline Malaysia-Banda Aceh- Sabang
• Establishment of the Pulau Weh historical museum
  in Kota Sabang
• Visa on Arrival/Visa on Port in Sabang/Aceh and
  Incentive to attract Direct International Flight
• Improvements of infrastructures (roads,
  electricity, water, etc)
• Improvement of Passenger terminal
• Improvements of Telecommunication networks and
  internet services

31
Long Term Proposals

• Sabang art Festival on Canvas
• More performing arts events
• Reactivate Sabang Fair

32
Business Opportunities

• Expansion of environmentally friendly marine
  tourism activities/sports equipments (sea canoe,
  sailboats, windsurfs, etc)
• Motorbike rental at the port (and other
  locations)
• Creation local souvenir and open souvenir shop
• Tourist boat rent to access tourism area in
  sabang and sabang city.

33
Way-Forward workshop facilitated by ILO and
BAPPEDA Sabang City 31 July Until 31 August 2006
34
CURRENT ASSESMENT
35
PRIA LAOT WATER FALL Cleaning, Paths, name
boardsFORTRESS MISTICAL CEMETERY OF 44 ( T.
UJONG MEUTIGO) Cleaning, Paths, name boards HOT
WATER BATHS KENEKAI Rehabilitation, name boards
VOLCANO HOT WATER POOL OF JABOI Cleaning,
Paths access, Name boards
36
Terima Kasih