Working in the Community As Publicity Manager

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Working in the CommunityAs Publicity Manager
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How Do I Serve As Publicity Manager?

• This overview introduces you to the
  responsibilities of a volunteer publicity
  manager. It briefly describes the job, the key
  tasks, and the benefits youll receive as
  publicity manager.

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What Does a Publicity Manager Do?

• A publicity manager informs key audiences about
  the
• activities of the organization. Specifically, the
  publicity
• manager
• Builds recognition for the organization
• Promotes meetings, events, and services
• Establishes relationships
• Attracts new members.
• The next slides provide details about each
  responsibility.

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Key ResponsibilitiesBuild Recognition for the
Organization

• Before people can participate in an organization,
  they
• must be aware that it exists. The publicity
  manager
• prepares
• An organizational brochure, which explains to
  prospective members, donors, and clients about
  the organization
• A press kit, which informs reporters about the
  organization website.

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Key ResponsibilitiesPromote Meetings, Events,
and Services

• To participate in the organization, members,
  donors, and
• clients must know when events are scheduled. The
• publicity manager publishes announcements well in
• advance through
• Establishing relationships with the press, other
  organizations, and key members of the community
• Broadening the reach of the organizations
  message
• Opening the possibility for collaboration with
  like-minded individuals and groups

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Key ResponsibilitiesReport to the Board

• In addition to the other responsibilities, the
  publicity
• manager keeps the board informed about publicity
• activities. Typically, the publicity manager
  presents
• reports at Board meetings that cover
• Status of general information about the
  organization
• Publicity for upcoming activities
• The effectiveness of publicity for recently-held
  events
• Status of funds budgeted

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What are the Benefits of Serving as a Publicity
Manager?

• To your career
• Valuable learning experience
• Resume builder
• Valuable networking opportunities
• In your personal life
• Personal satisfaction
• New friendships
• Discovering a passion

IPG
PSG
ESG
HPS
Operational Excellenceleverage functions,
horizontal processes and organizations to improve
effectiveness, reduce costs
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Are You Ready to Decide?

• In summary, a publicity managers responsibility
  is to
• inform key audiences about the activities of an
• organization. Specific responsibilities include
• Building recognition for the organization
• Promoting meetings, events, and services
• Establishing relationships
• Attracting new members

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To Learn More

• If you would still like more information before
  deciding whether or not to serve as a publicity
  manager, visit Resources for Volunteer
  Leaders.Was this information helpful? Send us
  feedback

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Prepared by Beverly Hale and Saul Carliner 2005