Lincoln Electric company

1
Lincoln Electric company

• Group 1 Danielle Broadway, Sara Hafezi, Jaime
  Mejia, Dan Rohr

2
Background

• The company was founded by John Lincoln in 1906
• Worlds largest manufacturer of welding machines
  and electrodes.
• It has been estimated that Lincoln Electrics
  market share is more than 40
• Lincoln Electric has always seen the customers
  needs as the number one priority

3
What are Lincoln Electrics Objectives/ goals?

• High market share
• High customer satisfaction
• Low costs
• High-quality products

4
What is Lincolns Strategy?

• Niche market- excel in a few products
• Employee benefits
• Promote from within
• High Productivity
• Functional Layout
• Little on RD and Advertising
• Internally Financed (little debt)

5
Does Lincoln Follow the COCO Framework?

• Objectives should be established and
  communicated.
• Internal and External Risks should be identified
  and assessed.
• Policies should be designed so that people
  understand what is expected of them and their
  freedom to act.
• Plans to achieve organizations objectives should
  be established and communicated.
• Objectives and related plans should include
  measurable performance targets and indicators

6
Possible Improvements

• Are there ways Lincoln can improve their
  strategy?
• Are there any threats/opportunities Lincoln
  should consider?
• Can Lincoln improve efficiency?
• Should Lincoln seek more external capital?

7
The End

• Thank you!
• http//www.lincolnelectric.com/