Knowledge Processes in Tourism Development Towards an Analytical Approach

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Heritage innovation, tourism and
knowledge processes
A Knowledge Biography from North
Jutland, DK
Line Dahl Olesen, Ph.d fellow Aalborg
University, Denmark ldo_at_ihis.aau.dk
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Outline

• An overview of the knowledge event (case
  study)
• Presentation of the Knowledge Biography (research
  method)
• Discussions of the embedded tensions in the
  knowledge event
• Regional policy vs. agenda of the museums
• Regional centralization vs. decentralized museum
  sector

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Case study

• The Cultural Journey - travelling through
• the culture and history of North Jutland
• A high profiled communication project
  (2000-2004), with a region-wide knowledge network
  of 28 museums.
• Political goal Visible museums, knowledge
  resources accessible and greater professionalism
  in marketing/communication
• Result Website and guidebooks.

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Research method

• Knowledge Biography approach
• A qualitative tool to analyse knowledge dynamics,
  def interactions of actors, directed to learn,
  search for/to apply new knowledge.
• Consists of four overall components
• Time and place.
• Actors, interaction and space.
• Knowledge perspectives.
• Knowledge contexts.

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Time and place

• Focus
• How the knowledge dynamics evolve over time and
  place, divided into 8 phases.
• Research questions
• The proximity and distant knowledge interactions,
  what were the time wise and spatial structure of
  the knowledge dynamics?

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Timeline
The premiere of the website
The drivers of change
The additional funding
Jan Mar Apr
May
The initiating rapport
The website production
The aftermath
Nov DecJan
May
The embarking
The publishing and marketing
Jan Apr Aug
Feb Sep Dec
2000-2001
2002-2003
2004-2007

Heritage Innovation - The Cultural Journey
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Knowledge map
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Actors, interaction
and space

• Focus
• The actors different knowledge contributions to
  the innovation process
• Research questions
• The mobility and anchoring of knowledge.
• Where did the knowledge origin and end up?

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Overview of actors

• Private Partners
  Public Project Managers
• Regional Sponsors
• 
  
• 
  Managers of
  Heritage
• The Partners of Tourism
• 
  Coordinating Institution

IT and Communication Company
The County of North Jutland
Graphic Design Company
The Museum Consultant
Heritage Innovation - The Cultural Journey
The Digital NJ - project
The 28 museums in North Jutland
Regional Tourism Company
The Museum County Council
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Knowledge contexts

• Focus
• The six different contexts presented by the
  partners of the EURODITE-project.
• Research questions
• Which knowledge context had an important
  influence on the innovation process, in which
  phase?

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Knowledge Network
The Regional Cultural Agreement
Heritage Innovation - The Cultural Journey
The County of North Jutland
The Museum Group
Graphical Design Company
The Museum Consultant
The Museum County Council
The Digital NJ - project
The regional tourism company
The Website
The 28 museums in North Jutland
IT and Communication Company
The Travel Books
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Conclusion

• There were some explicit tensions in the making
  of the website
• Between the regional policy of both county and
  government and the agenda of the museums.
• Between a regional centralization of the museums
  and the decentralized museum sector in North
  Jutland.

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Aftermath

• The project succeeded in Crossing former
  professional borders and tearing down the
  imaginary Berlin Walls surrounding the museums.
  Every museum still have their own area of
  expertise () but now everyone knows in which way
  museum X can help museum Y () It have certainly
  moved the networking process in the County of
  North Jutland in the right direction!
• Henrik G. Nielsen - The editor of The Sea of
  North Jutland and the website www.kulturrejsen.dk