POLK COMMUNITY COLLEGE

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POLK COMMUNITY COLLEGE
Convocation January 2005

• Happy New Year!

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Goal 1 Establish an Identity for PCC Derived
From Its Vision, Mission, and Purpose Statement.

• College-wide Objectives
• Identify reasons why students attend PCC and
  other postsecondary institutions.
• Identify reasons why business partners choose to
  work with PCC.
• Establish an identity (brand) that projects the
  PCC Mission, Vision and Purpose.
• Incorporate the identity (brand) into all
  marketing strategies and communication from the
  college.

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Goal 1 Continued
Measures The top 5 reasons why students enroll
at PCC (2003 ACT Student Opinion Survey)

• Convenient location
• Offered the courses I wanted
• Low cost of attending the college
• Could work while attending college
• Good chance of personal success

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Goal 1 Continued

• Measures Student Rating of Education at PCC

CCSSE 2004
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Goal 1 Continued

• Measures Community College Survey of Student
  Engagement

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Goal 2 - Increase The Percentage of Polk County
Residents Accessing Education at PCC.

• College-wide Objectives
• To increase the percentage of Polk County High
  School graduates that enroll at PCC immediately
  after graduation.
• To increase the number of Polk County residents
  that enroll at PCC.
• To increase the percentage of PCC students who
  are retained through program completion.

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Goal 2 Continued

• Measures Student enrollment increased in fiscal
  year 2003-2004 to the highest FTE in PCCs
  history.

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Goal 2 Continued
Measures PCC is expected to continue the trend
of accelerated FTE (30) growth for the coming
years.
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Goal 2 Continued

• Measures The number of students attending PCC
  classes was again close to 20,000 in 2004.

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Goal 2 Continued
Measures Full-Time/Part-Time Credit Enrollment
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Goal 2 Continued
Measures Age Distribution for Credit Students
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Goal 2 Continued

• Measures Student Diversity at PCC (2002-2004)

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Goal 3 Strengthen Academic Excellence.

• College-wide Objectives
• A positive annual trend of College Level Academic
  Skills Test (CLAST) success will be demonstrated.
• To increase the success rates and retention rates
  for first time in college students.
• To maintain the current college performance as
  reflected in the current accountability report in
  licensure and vocational placement rates.
• PCC students transferring to the University
  System will perform academically at a higher
  level than native SUS students or other community
  college transfers.

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Goal 3 Continued

• Measures PCC maintains CLAST success

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Goal 3 Continued

• Measures The success rate for first time in
  college students after 3 years is almost 87 in
  2004.

( with gt 18 credits, graduated, enrolled or
left in good standing)
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Goal 3 Strengthen Academic Excellence.

• Measures College Readiness of Polk County HS
  Students

In all 3 subjects Math, Reading, and Writing
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Goal 3 Continued

• Measures PCC Ranking in Student Retention

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Goal 3 Continued

• Measures 95 of PCC students will pass relevant
  licensure or certification examinations and PCC
  will maintain its position in the top 3 Florida
  Community Colleges for licensure pass rates.

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Goal 3 Continued

• Measure Excellence in Nursing Education

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Goal 3 Continued

• Measures 80 of PCC program completers will be
  placed in related employment and after 3 years,
  PCC will be positioned in the top 5 Florida
  Community Colleges for placement.

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Goal 3 Continued

• Measures After 3 years, the percentage of PCC
  students who earn a GPA greater than 2.5 after
  transfer to the State University System will be
  above the State average.

Rank 26 Rank 5 Rank 24
Rank 11 Rank 17
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Goal 3 Continued

• Measures PCC students perform on average at the
  same level than university natives (SUS) and
  somewhat better than USF natives. AS students
  perform better than others.

FLDOE Accountability Measures 2003
GPA Average 2.95 2.93
3.18 2.98 2.9
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Goal 4 Meet the Workforce Education Needs of
Business, Industry and Economic Development
Partners.

• College-wide Objectives
• To systematically align existing and proposed
  career programs with the needs of the Polk County
  business community.
• To increase enrollment in present Workforce
  Development programs.

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Goal 4 Continued

• Measures One hundred percent of Associate
  Science, Postsecondary Adult Vocational and
  Postsecondary Vocational Certificate programs
  will be on the Targeted Occupations List provided
  by Enterprise Florida.

Result 100 of PCCs programs are on the
Targeted Occupations List and are approved by
Polk Works for Individual Training Accounts.
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Goal 4 Continued

• Measure 1 95 of students will pass relevant
  licensure or certification examinations and PCC
  will maintain its position in the top 3 Florida
  Community Colleges for licensure pass rates.

Result As noted in Goal 3
Measure 2 80 of PCC program completers will
be placed in related employment and after 3
years, PCC will be positioned in the top 5
Florida Community Colleges for placement.
Result As noted in Goal 3
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Goal 5 Establish an Organizational Environment
for Continuous Improvement.

• College-wide Objectives
• All faculty and staff will engage in ongoing
  training and/or professional development.
• Every employee and student will feel appreciated
  and valued as a vital part of PCC.
• Implement an Institutional Effectiveness
  initiative that supports PCCs Strategic Planning
  Process.

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Goal 5 Continued

• Measures Improving Conditions for Student
  Success
• PCCs success rate for first time in college
  students has reached 86.7 almost 2 above FCCS
  average
• PCCs transfer rate is with 10 well above the
  FCCS average of 8.76 (IPEDS 2003)
• PCCs retention rate is 82.8 more than 5.5
  above the FCCS average (SREB 2003)

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Goal 5 Continued
Measure Keeping salaries ahead of CPI increase
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Additional Information Employee Demographics
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Additional Information State Funding Per FTE
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2004 DBOT Planning RetreatTop 7 Hot Topics
Selected Strategies

• Explore new locations for campuses or educational
  centers
• Utilize city planner data to identify growth
  trends and potential sites
• Partner with Polk Vision, Inc. and its emphasis
  on higher education to find new ways to increase
  enrollment via improved access
• Explore potential for making use of the
  facilities of schools or churches or establish
  storefront locations.
• Number of sites depends on growth
• Develop plan/model such as the Master Plan for
  which there is currently an RFP
• Pursue both the Northeast and Northwest options
  first where growth is greatest

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Hot Topics (Cont.)

• Enhance staff diversity
• Utilize Seek to have the body of employees mirror
  the countys diversity/demographic
• Explore plans to grow/develop our own faculty and
  staff locally (career path/guidance)
• Develop active plan to attract additional
  qualified minority faculty
• Update the PCC diversity plan
• Seek financial resources to assist in faculty
  pay, such as more endowed chairs or outside funds
  for certain faculty in high demand areas
• Consider attracting qualified retirees who could
  teach
• Develop plan to identify attract more minority
  Adjuncts

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Hot Topics (Cont.)

• Student Services
• Continue customer service/diversity training
• Continue to emphasize diversity within staff
• Enhance retention rate for students
• Monitor customer service by using satisfaction
  surveys
• Seek ways to have more new student participation
  in orientation and offer more opportunities for
  orientations to increase student success
• Continually seek to improve advising and expand
  career counseling
• Encourage all employees to have a positive
  customer service attitude
• Implement an effective plan to have one-stop
  services for students in WAD

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Hot Topics (Cont.)

• Brand Awareness Marketing
• Conduct focus groups (and utilize results) for
  Hot Button brand statements
• Review and expand the marketing plan
• Measure effectiveness (continuous improvement
  test/retest)
• Institutionalize a marketing attitude/awareness
  throughout the organization
• Conclude branding committee work
• Communicate the brand promise with
• CD/DVD
• PR (aggressive)
• Web presence

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Hot Topics (Cont.)

• Develop a close working relationship with new
  school superintendent
• Make certain she is frequently invited to campus
  and introduced to campus life and academic
  programs
• Develop opportunities for shared events
• Schedule regular interaction between
  administrators (joint meetings/data sharing)
• Encourage volunteerism by PCC faculty and staff
  in K-12 system
• Build relationship at the top first (w/ business
  support)
• Develop more frequent opportunities to work with
  high school counselors
• Consider hosting a joint retreat on common
  education issues with facilitator

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Hot Topics (Cont.)

• Untapped adult education
• Develop marketing strategies to reach working
  adults
• Build partnerships with other groups such as Polk
  Works, Polk Vision, and others who share common
  goals of an educated workforce

• Attract more high school graduates
• Need to increase the percentage of high school
  graduates who go to college to achieve the
  national average or above
• Seek to enroll at more than half of those college
  bound graduates at PCC

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Hurricane Damages
FCCRMC MEMBER DAMAGES BY COLLEGE (11/02/04)
NOTE Estimated damages will vary as
construction and repairs proceed.
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Hurricane Damages (Cont.)
NOTE Estimated damages will vary as
construction and repairs proceed.
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Hurricane Damages (Cont.)
NOTE Estimated damages will vary as
construction and repairs proceed.
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Hurricane Related Fee Revenue Loss
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Hurricane Related Reimbursements
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(No Transcript)
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Thank You
PCC