POLK COMMUNITY COLLEGE

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POLK COMMUNITY COLLEGE
Convocation August 2005
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Goal 1 Establish an Identity for PCC Derived
From Its Vision, Mission, and Purpose Statement.

• College-wide Objectives
• Identify reasons why students attend PCC and
  other postsecondary institutions.
• Identify reasons why business partners choose to
  work with PCC.
• Establish an identity (brand) that projects the
  PCC Mission, Vision and Purpose.
• Incorporate the identity (brand) into all
  marketing strategies and communication from the
  college.

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Goal 1 Continued
Measures The top 5 reasons why students enroll
at PCC (2003 ACT Student Opinion Survey)

• Convenient location
• Offered the courses I wanted
• Low cost of attending the college
• Could work while attending college
• Good chance of personal success

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Goal 1 Continued

• Measures Student Rating of Education at PCC

CCSSE 2004
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Goal 1 Continued

• Measures Community College Survey of Student
  Engagement

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Goal 2 - Increase The Percentage of Polk County
Residents Accessing Education at PCC.

• College-wide Objectives
• To increase the percentage of Polk County High
  School graduates that enroll at PCC immediately
  after graduation.
• To increase the number of Polk County residents
  that enroll at PCC.
• To increase the percentage of PCC students who
  are retained through program completion.

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Goal 2 Continued

• Measures Student FTE enrollment slightly
  decreased in 2004-2005 as a result of repeated
  hurricane impact.

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Goal 2 Continued

• Measures The number of students attending PCC
  classes was again close to 20,000 in 2004/05.

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Goal 2 Continued
Measures Full-Time/Part-Time Credit Enrollment
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Goal 2 Continued
Measures Age Distribution for Credit Students
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Goal 2 Continued

• Measures Student Diversity at PCC (2002-2005)

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Goal 3 Strengthen Academic Excellence.

• College-wide Objectives
• A positive annual trend of College Level Academic
  Skills Test (CLAST) success will be demonstrated.
• To increase the success rates and retention rates
  for first time in college students.
• To maintain the current college performance as
  reflected in the current accountability report in
  licensure and vocational placement rates.
• PCC students transferring to the University
  System will perform academically at a higher
  level than native SUS students or other community
  college transfers.

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Goal 3 Continued

• Measures PCC maintains CLAST success

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Goal 2 Continued

• Measures The success rate for first time in
  college students after 3 years is almost 87 in
  2004.

( with 18 credits, graduated, enrolled or
left in good standing)
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Goal 3 Strengthen Academic Excellence.

• Measures College Readiness of Degree Seeking
  Students

In all 3 subjects Math, Reading, and Writing
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Goal 3 Continued

• Measures PCC Ranking in Student Retention

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Goal 3 Continued

• Measures 95 of PCC students will pass relevant
  licensure or certification examinations and PCC
  will maintain its position in the top 3 Florida
  Community Colleges for licensure pass rates.

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Goal 3 Continued

• Measure Excellence in Nursing Education

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Goal 3 Continued

• Measures After 3 years, the percentage of PCC
  students who earn a GPA greater than 2.5 after
  transfer to the State University System will be
  above the State average.

Rank 26 Rank 5 Rank 24
Rank 11 Rank 17 Rank ?
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Goal 3 Continued

• Measures PCC students perform on average almost
  at the same level than university natives (SUS)
  somewhat better than USF natives.

FLDOE Program Review 2004
GPA Average 2.98
3.03 2.94
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Goal 4 Meet the Workforce Education Needs of
Business, Industry and Economic Development
Partners.

• College-wide Objectives
• To systematically align existing and proposed
  career programs with the needs of the Polk County
  business community.
• To increase enrollment in present Workforce
  Development programs.

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Goal 4 Continued

• Measures One hundred percent of Associate
  Science, Postsecondary Adult Vocational and
  Postsecondary Vocational Certificate programs
  will be on the Targeted Occupations List provided
  by Enterprise Florida.

Result 100 of PCCs programs are on the
Targeted Occupations List and are approved by
Polk Works for Individual Training Accounts.
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Goal 4 Continued

• Measure 1 95 of students will pass relevant
  licensure or certification examinations and PCC
  will maintain its position in the top 3 Florida
  Community Colleges for licensure pass rates.

Result As noted in Goal 3
Measure 2 80 of PCC program completers will
be placed in related employment and after 3
years, PCC will be positioned in the top 5
Florida Community Colleges for placement.
Result As noted in Goal 3
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Goal 5 Establish an Organizational Environment
for Continuous Improvement.

• College-wide Objectives
• All faculty and staff will engage in ongoing
  training and/or professional development.
• Every employee and student will feel appreciated
  and valued as a vital part of PCC.
• Implement an Institutional Effectiveness
  initiative that supports PCCs Strategic Planning
  Process.

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Goal 5 Continued

• Measures Improving Conditions for Student
  Success
• PCCs success rate for first time in college
  students has reached 86.7 almost 2 above FCCS
  average
• PCCs 3-year transfer rate is with 24 well above
  the FCCS average of 20 (IPEDS 2005)
• PCCs retention rate is 72.9 more than 2.5
  above the FCCS average (SREB 2005)

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Goal 5 Continued
Measure Keeping salaries ahead of CPI increase
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Additional Information Employee Demographics
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Additional Information State Funding Per FTE
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2004 DBOT Planning RetreatTop 7 Hot Topics
Selected Strategies

• Explore new locations for campuses or educational
  centers
• Utilize city planner data to identify growth
  trends and potential sites
• Partner with Polk Vision, Inc. and its emphasis
  on higher education to find new ways to increase
  enrollment via improved access
• Explore potential for making use of the
  facilities of schools or churches or establish
  storefront locations.
• Number of sites depends on growth
• Develop plan/model such as the Master Plan for
  which there is currently an RFP
• Pursue both the Northeast and Northwest options
  first where growth is greatest

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Hot Topics (Cont.)

• Enhance staff diversity
• Seek to have the body of employees mirror the
  countys diversity/demographic
• Explore plans to grow/develop our own faculty and
  staff locally (career path/guidance)
• Develop active plan to attract additional
  qualified minority faculty
• Update the PCC diversity plan
• Seek financial resources to assist in faculty
  pay, such as more endowed chairs or outside funds
  for certain faculty in high demand areas
• Consider attracting qualified retirees who could
  teach
• Develop plan to identify attract more minority
  Adjuncts

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Hot Topics (Cont.)

• Student Services
• Continue customer service/diversity training
• Continue to emphasize diversity within staff
• Enhance retention rate for students
• Monitor customer service by using satisfaction
  surveys
• Seek ways to have more new student participation
  in orientation and offer more opportunities for
  orientations to increase student success
• Continually seek to improve advising and expand
  career counseling
• Encourage all employees to have a positive
  customer service attitude
• Implement an effective plan to have one-stop
  services for students in WAD

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Hot Topics (Cont.)

• Brand Awareness Marketing
• Conduct focus groups (and utilize results) for
  Hot Button brand statements
• Review and expand the marketing plan
• Measure effectiveness (continuous improvement
  test/retest)
• Institutionalize a marketing attitude/awareness
  throughout the organization
• Conclude branding committee work
• Communicate the brand promise with
• CD/DVD
• PR (aggressive)
• Web presence

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Hot Topics (Cont.)

• Develop a close working relationship with the
  Polk County school system
• Make certain the superintendent is frequently
  invited to campus and introduced to campus life
  and academic programs
• Develop opportunities for shared events
• Schedule regular interaction between
  administrators
• Encourage volunteerism by PCC faculty and staff
  in K-12 system
• Build relationship at the top first (w/ business
  support)
• Develop more frequent opportunities to work with
  high school counselors
• Consider hosting a joint retreat on common
  education issues with facilitator

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Hot Topics (Cont.)

• Untapped adult education
• Develop marketing strategies to reach working
  adults
• Build partnerships with other groups such as Polk
  Works, Polk Vision, and others who share common
  goals of an educated workforce

• Attract more high school graduates
• Need to increase the percentage of high school
  graduates who go to college to achieve the
  national average or above
• Seek to enroll at more than half of those college
  bound graduates at PCC

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Hurricane Damages 2004
NOTE Estimated damages will vary as
construction and repairs proceed.
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POLK COMMUNITY COLLEGEMASTER PLAN 2005-2025
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STRATEGIC PLANNING for the FUTURE
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THE OUTLINE

• THE MASTER PLAN
• ENVIRONMENTAL TRENDS
• GOVERNMENT / BUSINESS EMPLOYMENT TRAINING
  PARTNERSHIPS
• STRATEGIES FOR ADDITIONAL PARTNERSHIPS
• IDENTIFY COMMUNITY NEEDS
• SUGGESTED SITES

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THE INTENT

• IDENTIFY CURRENT AND FUTURE DEVELOPMENT IN POLK
  COUNTY BASED ON POPULATION GROWTH PATTERNS,
  EDUCATIONAL DEMANDS AND EMPLOYMENT DEMANDS
• ESTABLISH A FRAMEWORK FOR THE ORDERLY DEVELOPMENT
  OF NEW SITES
• SUPPORT THE COLLEGES MISSION, VISION
• AND PURPOSE

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THIS MASTER PLAN WILL

• SUGGEST WHEN AND WHERE TO BUILD BRANCH CAMPUSES
  AND/OR CENTERS

• IDENTIFY POPULATION CENTERS AND STUDENT DEMAND

• IDENTIFY RELATIONSHIPS WITHIN THE BUSINESS
  COMMUNITY

• IDENTIFY HOW PCC CAN BEST SUPPORT THE NEEDS AND
  SUCCESSES OF THE BUSINESS COMMUNITY

• ASSIST IN DETERMINING WAYS PCC CAN BE FLORIDAS
  LEADER IN WORKFORCE DEVELOPMENT

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ENVIRONMENTAL TRENDS

• POPULATION TRENDS

• ECONOMIC TRENDS

• EMPLOYMENT AND EDUCATION TRENDS

• COMMUNITY COLLEGE TRENDS

• POST-COLLEGE WAGES AND EMPLOYMENT

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SUGGESTED SITES

• THE PRIMARY FOCUS OF THE MASTERPLAN IS TO
  IDENTIFY WHERE PCC SHOULD ESTABLISH
  GROW WITHIN POLK COUNTY.

• SITE SUGGESTIONS ARE BASED ON ANALYSIS OF GROWTH
  PATTERNS, TRANSPORTATION PATTERNS AND THE
  PREVIOUS TRENDS IDENTIFIED IN THIS DOCUMENT.

• THESE ISSUES ARE ANALYZED AT THE COUNTY LEVEL
  AND MORE SPECIFICALLY AT THE SUGGESTED SITE
  LOCATION

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SUGGESTED SITES

• NORTHEAST POLK COUNTY

• NORTHWEST POLK COUNTY

• LAKE WALES AREA

• WEST POLK COUNTY

• LAKELAND

• WINTER HAVEN

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NORTHEAST POLK COUNTY
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NORTHEAST POLK COUNTY

• FOUR CORNERS POLK, ORANGE, LAKE and OSCEOLA
  COUNTIES

• THIS AREA OF POLK COUNTY IS ONE OF THE FASTEST
  GROWING. IN 2004, HAINES CITY HAD MORE HOUSING
  PERMITS THAN ANY OTHER POLK MUNICIPALITY

• AREAS OF SIGNIFICANT POPULATION GROWTH BETWEEN
  2000-2004 DAVENPORT 16.8, POLK CITY 13.5,
  HAINES CITY 12.1

• PROXIMITY TO THE I-4 TECHNOLOGY CORRIDOR

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NORTHEAST POLK COUNTY

• IN 2004, THE FLORIDA STATE BOARD OF EDUCATION
  UNANIMOUSLY APPROVED PCCs PROPOSAL TO ESTABLISH
  A CENTER IN NORTHEAST POLK COUNTY.

• THIS MASTER PLAN RECOMMENDS ESTABLISHING A
  SPECIAL PURPOSE CENTER AS STATED IN THE PROPOSAL
  TO ESTABLISH A NORTHEAST POLK CENTER FOR POLK
  COMMUNITY COLLEGE DOCUMENT DATED AUGUST 15, 2003

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NORTHWEST POLK COUNTY
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NORTHWEST POLK COUNTY

• INDUSTRY HIGH RETAIL CONCENTRATION AND
  WAREHOUSE/DISTRIBUTION

• PROXIMITY TO THE I-4 CORRIDOR - ACCESS

• ALMOST 15,000 POTENTIAL COLLEGE AGED (18-39)
  STUDENTS CURRENTLY RESIDE WITHIN THIS AREA

• APPROXIMATELY 5.6 OF PCC STUDENTS COMMUTE FROM
  NORTHWEST POLK COUNTY

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LAKE WALES AREA
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LAKE WALES AREA

• CENTRAL LOCATION

• AFFORDABLE LAND AND REAL ESTATE

• A LEADER IN THE CITRUS INDUSTRY

• PROGRESSIVE ECONOMIC DEVELOPMENT GROUP

• RAPID POPULATION GROWTH - 22 IN 2000 CENSUS
  VERSES 2004 ESTIMATE.

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WEST POLK COUNTY
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WEST POLK COUNTY

• COMMERCIAL AND INDUSTRIAL GROWTH ALONG THE POLK
  PARKWAY

• OVER 57,000 FULL TIME CURRENT RESIDENTS

• PCSB IS CURRENTLY SEEKING LAND FOR A NEW HIGH
  SCHOOL

• GROWING INFRASTRUCTURE ( I-4 WIDENING PROJECT)

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LAKELAND CAMPUS AREA
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LAKELAND CAMPUS AREA

• MUST MEET THE GROWING NEEDS OF POLK COUNTYS
  WORKFORCE

• FTE ENROLLMENT HAS SURPASSED WINTER HAVEN

• CONTINUED GROWTH FROM LAKELAND TO BARTOW

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WINTER HAVEN CAMPUS AREA
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WINTER HAVEN CAMPUS AREA

• MEET EDUCATIONAL AND TRAINING NEEDS OF WINTER
  HAVENS WORK FORCE

• CURRENT FACILITIES ARE AT CAPACITY

• PROJECTIONS SHOW FTE NUMBERS TO CONTINUE TO
  INCREASE

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CONCLUSIONS

• THE MASTERPLAN SHOWS HOW AND WHERE POLK COUNTY IS
  GROWING

• IT SHOWS THAT PCC MUST ACTIVELY RESPOND TO MEET
  EDUCATIONAL AND TRAINING NEEDS

• THE DOCUMENT ACTS AS A GUIDE FOR PCC TO FOLLOW
  AND MODIFY AS NEEDS CHANGE FOR THE NEXT 20 YEARS

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Thank You
PCC