transforming information into intelligence

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insights solutions to succeed
Rafael Sidi, rafaelsidi.blogspot.com
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Introducing illumin8
TECHNOLOGY INTELLIGENCE, AT YOUR FINGERTIPS

• Productivity -enhancing online research tool for
  RD
• Designed for RD knowledge workers
• Integrating premium scientific content and web
• Finds solutions to technical and business
  problems

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RD Challenges

• Increased pressure on revenue growth
• Open Innovation
• Global and fast paced competition
• Companies make enormous investments in RD
• Global top 1250 RD companies spent over 430B on
  RD in 2006
• Compelling need to reduce RD risk and fully
  exploit this investment
• Need for decision support systems that help
  identify opportunities and threats
• Current information solutions are inefficient

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It's also not easy enough just to find the
information people need to do their jobs. The
software innovations of the 1980s and 1990s,
which revolutionized how we create and manipulate
information, have created a new set of
challenges finding information, visualizing and
understanding it, and taking action. Industry
analysts estimate that information workers spend
up to 30 percent of their working day just
looking for data they need. All the time people
spend tracking down information, managing and
organizing documents, and making sure their teams
have the data they need, could be much better
spent on analysis, collaboration, insight and
other work that adds value. Bill Gates
Knowledge Workers Challenge
Source Microsoft Executive E-mail, The New
World of Work, 19 May 2005.
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RD Pain Points in Information Gathering and
Analyzing

• Market research has shown that per week,
  corporate RD professionals (scientists and
  engineers) spend

5.5 hours gathering, looking for or pulling
together information.
4.7 hours analyzing and applying the
information.
Source 2007 survey of 6,300 knowledge workers,
Outsell, Inc.
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Current Research Methods Time Consuming and
Costly
Methods

• Implications
• Difficulty identifying relevant information
• Takes weeks or months to complete
• Resource intensive
• Expensive
• Unfocused efforts
• Unpredictable results

• GYM
• Consultants
• Networking
• Tradeshows
• Expert Market Places
• Journals
• Patents

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illumin8 Development Customers Confirmed These
Information Challenges
Lack of trusted answers to questions

• I need to know where serious research is. World
  wide what groups, professors are researching
  this area.
• Find out the likely competitors arewho we can
  collaborate with would be very powerful.

Inefficiency of current search tools

• Google sorts things out the way Google likes to
  sort things out but not the way I like to sort
  things out - Its quite frustrating.
• I use Google a lotIts good but its a waste of
  time because you have to figure out whats valid
  and whats garbage out of a 100 sites, you might
  get two or three useful hits.

• I find it difficult to get all the pieces put
  together. You can almost get every piece of
  information you need, you just need to know where
  to get it What I would need would be more
  analysis. We just dont have that capacity in our
  company.
• I dont have the time or the inclination to go
  and sit in front of a search engine and pull all
  of that together and then do the same for the
  other companies .If I could do that by one
  button, that would be nice!

Large amount of information, but lack of insights
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illumin8

• The first integrated technology intelligence
  research tool for RD knowledge workers based on
  a Solutions Dataset
• illumin8 accelerates innovation by
• Going beyond Search
• Understanding the meaning of documents
• Revealing solutions faster
• Providing insights
• Cutting information overload
• Combines and summarizes information extracted
  from multiple sources
• Avoiding consequences of not knowing
• Saving valuable time
• Increasing RD productivity
• Giving companies who use it a distinct
  competitive advantage

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Co-developed with Customers

• illumin8 was developed in close partnership with
  input from leading RD companies and in
  collaboration with Elseviers User Centered
  Design process to ensure we solve the problems
  researchers face

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illumin8 Helps Researchers Find Answers Faster

• What new applications and processes being used
  within my industry and beyond?
• What is driving technology development and
  trends?
• What solutions exist to solve our product problem?

Technology

• Who are the experts in an technical area?
• Who are the key opinion leaders?
• Who should we hire for this position?

Experts
Organization

• Who are the prominent or emerging competitors?
• What are my competitors doing?
• What organizations should we place on watch?
• Who should we partner with?

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illumin8 solution
Searches and reads Web Elsevier premium
scientific content patents
5 Billion web pages, blogs and forums
3 Million full-text scientific and technical
articles from 1,800 Elsevier journals
33 Million scientific records from 15,000 peer
reviewed journals more than 4,000 publishers
21 Million patents from 5 world-wide patent
offices
Search by Topic, Problem, or Benefit
Extracts and synthesizes summarized Solutions and
related entities in seconds
Filter, Visualize and Analyze Solutions
Products
Approaches
Organizations
Technologies
Experts
Take Action
Collaborate
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illumin8 in action
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illumin8 is a Unique Productivity Enhancing
Online Tool fromThe Leading Scientific
Publisher Cutting Edge Technology

• Developed at MIT Media Labs 2003
• World-largest natural language index covering 1.1
  billion of solutions
• Designed to search and extract summarized
  solutions (technologies, products, approaches,
  organizations and experts) from billions data
  sources
• Six patents pending
• More than two dozen Fortune 500 companies use
  NetBase technology to answer complex business
  questions

• Global leader in science, technology health
  information for over 100 years
• Serving 30 million scientists, students, health
  and information professionals
• Elsevier publishes more than 2000 journals and
  1,900 new books per year
• Elseviers innovative web-based products include
  ScienceDirect, MDConsult, Scopus, Scirus,
  Engineering Village

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Thank You blog.illumin8.com rafaelsidi.blogspot.
com