Future of Artificial Intelligence in Digital Marketing

1
Future of Artificial Intelligence in Digital
Marketing

• DIGITAL TRAINEE

2
Artificial IntelligenceIntroduction

• The analysis of computer systems that attempt to
  simulate and apply human intelligence.
• A machine's capacity to mimic intelligent human
  behavior.
• With continuous advancement, Artificial
  Intelligence definitely has a vital role to play
  in Digital Marketing.
• Future of Artificial Intelligence will be wow
  factor for digital marketer.
• It will be increasingly used for bettering the
  Digital Marketing strategies.
• Provide useful customer insights for the sake of
  companies in the future.

3
Relation between Artificial Intelligence and
Digital Marketing

• Today, a number of successful brands deploy it
  for their marketing endeavors like Spotify and
  Amazon.
• Amazon makes use of AI for displaying only the
  relevant products to its shoppers. Factors such
  as previous searches, views and purchases are
  taken into consideration for the same.
• This raises the chances of a shopper going for an
  initial purchase or transforms into a repeat
  customer.
• Artificial Intelligence for Digital Marketing has
  now become a reality, and it brings along a
  complete range of options and benefits.

4
Future Of Artificial Intelligence In Digital
Marketing

•  Check out how Artificial Intelligence in Digital
  Marketing would look like in the near future-
• Search will get smarter
• Recognition and Analysis
• Messaging personalization using Artificial
  Intelligence

5
Search will get smarter

• Online search has seen various AI and Machine
  Learning specific developments in the past few
  years. 
• One application of Machine Learning used for
  search is the customization of search results and
  the results page based on the learnings from past
  experiences and user expectations.
• Google has turned out to be a leader in this
  regard with some cool applications for
  information retrieval.
• BERT technology from Google is capable of
  processing a word taking into consideration the
  context of rest of the terms within a sentence,
  instead of one-by-one in order. 
• BERT likewise  makes it possible for an
  individual to train an own state-of-the-art
  question answering system.

6
Recognition and Analysis

• It becomes easy to maximize the collection of
  user information, understand the users needs and
  acquire precise insights for target customers
  such that companies are able to decide on an
  optimum marketing strategy. 
• The thing to understand over here is that any
  kind of information which is behavioral is bound
  to be the source of AI analysis.
• With such collected data at their disposal,
  marketers will be able to analyze the needs of a
  potential customer with ease, and design the AI
  used so as to increase the sales. 
• Visualizing the customer journey and offering the
  right kind of solution becomes feasible.
• Thus the shopping experience becomes smooth and
  easy, thus assisting the customer to carry out
  checkout with suggestions that are a better
  reflection of them and their habits. 

7
Messaging personalization using AI

• Various AdTech based firms are behind the use of
  Artificial Intelligence to discover the right
  kind of audience for writing better ads compared
  to humans and eventually bring about a rise in
  the conversion rates and target audience
  engagement
• There are various AI specific developments as far
  as areas such as creating landing pages and
  dynamic ads is concerned, for the personalization
  of marketing messages on the go.
• AI can also be applied in case of content
  creation. In this case, for identifying the
  personalization logic, individual specific
  content curation, deploying techniques.

8
Reasons why AI is transforming the future of
Digital Marketing

• Tone and voice recognition becomes possible
• Clarity comes into play
• Conversation in a natural manner
• Autonomous marketing is possible 
• IoT leverage 
• The future of Artificial Intelligence in Digital
  Marketing thus can be undoubtedly said to be
  heading towards omnipresence. Now thats a good
  thing from the Digital Marketing perspective as
  well. 

9
Digital Trainee

• Digital Marketing Course in Pune
• Best Digital Marketing Courses in Pune. Learn
  everything from creating websites to running
  profitable campaigns practically with Digital
  Trainee.
• Online Digital Marketing Course in Pune
• Join Our Online Live Interactive Practical
  Digital Marketing Training. Get one free Online
  Live Digital Marketing Demo Session. 100
  Practical Approach.

10
Thank You