Achieving Communications Excellence ACE Awards

1
Achieving Communications Excellence (ACE) Awards

• Preparing an award-winning entry Workshop

2
Agenda

• Overview
• Competence versus excellence
• Excellence
• Judging process
• Best of Show
• Discussion

3
Competence versus Excellence

• Historically competence sufficed
• Profession has developed
• Public Relations courses, diplomas, degrees
• Doing your job is not award worthy

4
Excellence

• The obvious.
• New binder
• Attractive cover
• Summaries
• Tabs
• Attachments
• Emails (No! No!)

5
Excellence

• Content
• Clearly defined documentation
• Strategy linked to objectives
• Research
• Effective budget management
• Budget versus results
• Challenges
• Summaries

6
Judging

• Judges looking for
• Honesty
• Completeness
• Information
• Dont assume judges know company, market, etc.
• All components

7
Judging

• What were the challenges?
• How did you overcome them?
• Illustrate your thinking.
• Does the program make sense?
• Were there failures?
• What did you learn?

8
Best Of Show

• Power Point presentation
• Summary
• Handouts
• Tactics
• Results
• Give away media promotions
• Demonstrate a clear line between the program and
  the client/product/service

9
ACE Awards

• Discussion