From EcoEfficiency to EcoEffectiveness

1
From Eco-Efficiency to Eco-Effectiveness

• Stefano Pogutz
• Lynn Daley
• Änna Wilson
• Brian Butler
• John Morelli
• Lisa Greenwood
• Erin Sullivan
• Richard Poduska
• Joe Sarkis
• Nick Hernandez

2
Is Eco-Efficiency Enough?

• Defined in 1991-1992 by WBCSD
• Achieved through the delivery of competitively
  priced goods and services that satisfy human
  needs and bring quality of life while
  progressively reducing environmental impacts and
  resource intensity throughout the entire
  life-cycle to a level in line with the Earths
  estimated carrying capacity.

NO
3
Towards a New Paradigm
Eco-Effectiveness
Bridging the Gap
Eco-Efficiency
4
Eco-Efficiency vs. Eco-Effectiveness

• Maximize profit / growth
• Cradle to Grave
• Using Less
• Maximize Productivity
• Relative Measure
• Minimize Loss
• Efficient Design
• Narrow View
• Continual Improvement

• Stability
• Cradle to Cradle
• Using Less
• Minimize Impact
• Absolute Measure
• No Net Loss
• Effective Design
• Holistic View
• Radical Innovation

Different but Related
Minimize Footprint
Stabilize Footprint
5
Drivers
Consumerism
Purchasing
Disruptive Innovation
Policy Makers
Incentives (,-)
Restoration Offset
Industry
Volunteer Policies
6
Towards a New Paradigm
Eco-Effectiveness
Innovation Restoration Offset
Bridging the Gap
Eco-Efficiency
Incentives
Volunteer Programs
Purchasing
Industry
Consumerism
Policy Efficiency
7
Where do we go from here?

• How to define and measure industrys footprint
• How to define and measure system/community
  footprint
• How to define and measure firms footprint
• How can an environmental manager influence this
  paradigm shift