CCS Partnership

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Healthy Eating Active Living Campaign for
California Cities
Leadership Summit Planning and Policy for
Healthy Environment San Jose, CA October 2,
2008
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Todays Agenda

• Introductions
• Update on S.B. 1420
• Overview of the Challenges Cities Face
• Survey and discussion
• Overview of HEAL Campaign for California Cities
• Engaging the Community
• Local Healthy Eating Active Living
  Policy Approaches
• Collaboration

Healthy Eating Active Living - Campaign for
California Cities October 2, 2008
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Gov. Schwarzenegger Signs Legislation Promoting
Nutrition and Healthier Options

• Governor Arnold Schwarzenegger signed SB 1420 by
  Senator Alex Padilla (D-Pacoima), which makes
  California the first state in the nation to have
  its restaurant chains with 20 or more locations
  statewide post calorie information on menus and
  indoor menu boards for consumers.

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Challenges for Cities In the Early 21st century
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Obesity Trends Among U.S. AdultsBRFSS, 1985
(BMI 30, or 30 lbs. overweight for 5 4
person)
No Data 6
Obesity Trends Among U.S. AdultsBRFSS, 1991
(BMI 30, or 30 lbs. overweight for 5 4
person)
No Data 1519
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Obesity Trends Among U.S. AdultsBRFSS, 1997
(BMI 30, or 30 lbs. overweight for 5 4
person)
No Data 1519 2024
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Obesity Trends Among U.S. AdultsBRFSS, 2001
(BMI 30, or 30 lbs. overweight for 5 4
person)
No Data 1519 2024 2529

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Obesity Trends Among U.S. AdultsBRFSS, 2004
(BMI 30, or 30 lbs. overweight for 5 4
person)
No Data 1519 2024 2529
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Obesity Trends Among U.S. AdultsBRFSS, 2006
(BMI 30, or 30 lbs. overweight for 5 4
person)
No Data 1519 2024 2529
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Obesity Rates Among Our African American and
Native American Communities
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FINDINGS (2001 v. 2004) Overweight Children in
California
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FINDINGS (2001 v. 2004) Overweight Children in
California
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Environmental Factors
Three people, including young mother, slain in
separate S.F. attacks Jaxon Van Derbeken,
Chronicle Staff Writer Monday, 9/15/08
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Healthy Eating Active Living Campaign for
California Cities

• Local governments can and are making progress to
  change the environment so that the healthy choice
  is the easy choice
• We can do more, and we need to do more!
• Kaiser Permanente, Vitamin Cases Settlement Fund

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HEAL Campaign for California Cities

• Environmental Approach
• Elected Officials
• Regional Training
• Technical Assistance

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Definition of Community Engagement
Effective engagement is a vehicle that can be
used to

• Build more resilient relationships with
  community.
• Identify mechanisms for building a communitys
  strength
• Build its ability to join with government and
  other stakeholders in dealing with complex issues
  and change.

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The Benefits ofCommunity Engagement

• For Government
• For stakeholders and communities

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• FOR GOVERNMENT
• Community input can improve the quality of policy
  being developed, making it more practical and
  relevant.
• Community input can ensure that services are
  delivered in a more effective and efficient way
  for that community.
• Engaging with communities is a way for government
  to check the health of the relationship
  face-to-face. It can also explore ways in which
  government and community could work more closely
  on issues of concern to the community.
• Early notice of emerging issues puts government
  in a better position to deal with those issues in
  a proactive way, instead of reacting as anger and
  conflict arise.
• Good engagement enhances the reputation of the
  government as open, accountable and willing to
  listen.

Healthy Eating Active Living - A City
Perspective September 25, 2008
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• FOR STAKEHOLDERS
• There may be more ownership of solutions to
  current
• problems or building plans for the future so
  that the
• community shares in decision-making and has a
  higher level of responsibility for creating that
  future.
• Engagement can foster a sense of belonging to
• community and considerable benefits from working
  together on behalf of the community.
• Individuals may become empowered and proactive
  with regard to issues that affect them.

Healthy Eating Active Living - A City
Perspective September 25, 2008
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Community Engagement Where do you begin?

• Take a Comprehensive Look at Your Jurisdiction
• Community Resources Assessment
• County Health Departments
• California Center for Public Health
  Advocacy
• Activity Community Tool (ENACT)

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Land Use Policy Approaches

• Elements of Active Living
• An active living community is designed with a
  pedestrian and bicycle friendly focus and
  provides opportunities for people of all ages to
  engage in daily physical activity.
• -- International City/County Management
  Association

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Land Use Policy Approaches

• Strategies for
• Active Living
• Offer facilities and programs for physical
  activity
• Plan for walking, biking, access to open space

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Land Use Policy Approaches

• Plan for Walking, Biking, Access to Open Space
• Local Capital Improvements
• Non-auto circulation networks
• Safe Routes to Schools
• Complete Streets
• Local Plans
• General Plans
• Specific Plans
• Projects
• Regional Transportation Plans
• Health Impact Assessments Environmental Review

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Land Use Policy Approaches

• Facilities and Programs for Physical Activity
• Parks, playgrounds, playing fields
• Hike and bike trails
• Joint use with schools and others

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Local Healthy Eating Active Living Policy
Approaches
What additional tools do cities have to increase
access to healthy foods and opportunities for
physical activity?

• City as employer
• City as service provider
• City as economic development partner
• Other?

Healthy Eating Active Living - A City
Perspective September 25, 2008
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Examples of Local HEAL Policy

• Baldwin Park
• Breastfeeding policy
• Chula Vista
• Vending policy
• San Leandro
• Nutrition PA policy
• City of Los Angeles
• South LA economic incentives
• More

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What Can You Do?

• Workplace Strategies
• Environmental and Community Strategies

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Collaboration

• Collaboration leverages resources
• Leadership matters
• Attitudes about partners matter

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Sample Policies

• ENACT Database
• Environmental and Activity Community
• http//www.preventioninstitute.org/sa/policies/
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

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Shared Solutions

• Challenges Populations health, high costs of
  gasoline, climate change, ageing of the
  population, deteriorating public safety
• Shared Solutions what are the policies we can
  enact that will address several of these at once?

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7,930