2003 Outlook

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New York - Penn Region
Population 8.6 Million Citizens in 64
Counties Hospitals Served Approximately
120 Annual Collections More Than 340,000
Units Annual Distribution Approx. 720,000 Blood
Products Daily Distribution Nearly 2,000
Units
Regional Headquarters
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New York - Penn Region
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Did You Know?

• One pint of blood can save as many as three
  lives.
• About every two seconds, someone in America needs
  blood.
• Approximately one out of every three of us will
  need blood in our life time.
• Even with all of todays technology, there is no
  substitute for blood.
• Someone has to give blood in order
  for someone to receive blood.

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Did You Know?

• Approximately only 4 of the eligible population
  in our region donates blood.
• Nationally, only 5 donate blood.
• 75 of donors only donate 1 time per year.
• The average donor donates 1.7 times per year.
• If they donated just two times per year the blood
  level would be much safer.

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Did You Know?

• Persons ages 17 and up can potentially donate
  blood. (Age 16 in New York State)
• A person can donate blood every 56-days (about
  every 2 months).
• A person has 10-12 pints of blood in their body.
• Typically, blood volume is replaced in 24-hours
  after donation.

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Did You Know?

• Most people who have never donated have never
  been asked.

• Posters dont recruit donorspeople do.

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Here Are Some Reasons to Sponsor a Drive

• Blood is always needed for treatment of
• accident victims
• cancer patients
• hemophiliacs
• surgery patients
• and many others

• 1 of out 10 hospital patients needs a blood
  transfusion.

Source www.americasblood.org, 2003
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And Another Reason

• 4.5 Million American lives are saved by blood
  transfusions each year.
• Females receive 53
• Males receive 47

Source www.americasblood.org, 2003
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More Reasons

• On an average day in the U.S., 1,280 babies are
  born pre-term (less than 37 weeks of development)
• A premature baby may need 1 to 4 units of red
  cells while in intensive care.
• Open heart surgery for a newborn may take
• 1 -4 units of red cells
• 1-2 units of plasma
• 1-3 platelet transfusions

Source March of Dimes Quick Stats ARC National
statistics
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Recipient Saved
At two years old, Emily Trotta of Wappinger
Falls, NY, was diagnosed with Leukemia. Since the
diagnosis, the Trottas life has been a roller
coaster ride of hospital stays and chemotherapy
treatments. There have been lengthy hospital
stays and several transfusions when Emilys blood
count lowered. Emilys mother says that She is a
spitfire, she remains in good spirits, and, when
she can, she tries hard to keep up with her
brothers.
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And Even More Reasons

• Approximately 1,500 people die from cancer each
  day.
• In the U.S., 1 of every 4 deaths is from cancer.
  
• Advances in diagnosis and treatment have
  dramatically improved survival rates.
• Transfusion of red cells and platelets are an
  integral part of treatment.

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Who Do You Know That Has Needed Blood?

• The New York-Penn Region forecasts that the need
  for blood in the hospitals we serve will increase
  5 each year.

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What is Life Share?
Life as in helping save a life, and Share
as in helping to do your fair share.
Everyone must do their fair share to ensure an
adequate blood supply.
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Measurement of Success
Number of pints collected per calendar year
Participation Rate

Number of Potential Donors
Example

30 Participation
30 pints collected
100 employees/students/residents
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Recognition Levels
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Challenges

• The American Red Cross continues to face a blood
  shortage
• Making the public aware of our needs and sense of
  urgency
• The population is aging, medicine is advancing
  causing an increase in blood usage/need
• Recruiting new donors
• Reshaping our culture to get younger donors to
  become donors for life

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Life Share Challenge

• We, the employees/school/community, pledge to
  achieve our Life Share blood donation goal of
  ________ units per year.

Drive Date (s)________ Units Collected Last
Year_____ Collection Goal________ Appointment
Goal_____ Total Number of Potential
Donors_____ Annual Life Share Blood Donation
Goal_____
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• Key Executive Leaders encouraging Business,
  College, High School and Community Leaders to
  sponsor blood drives.
• Help open doors to find new blood donors close
  gap on community blood drive shortages.

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Benefits

• To Participating Organizations
• Community recognition for leadership
• Helps to contain health care costs
• Civic pride

• To Your Donors
• Satisfaction of saving lives
• Personal recognition
• Civic pride

• To Our Community
• Reliable, safe blood supply
• Helps to contain health care costs
• Civic pride

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Sharing Responsibility
Business/College/ High School/Community Executive
Leaders
American Red Cross
Sponsor Executive
Blood Drive Committee Chair
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Role of Executive Leader

• Agree to meet Life Share Goal
• Appoint senior executive to promote Red Cross
  message and gain blood drive support
• Communicate with employees and committee members
• Participate in blood donor recognition events
• Donate blood if possible
• Attend blood drive to show support

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Role of Sponsor Executive

• Form a Recruitment Committee with a
  representative from each department
• Hold a training meeting for the Recruitment
  Committee
• Reserve and provide suitable blood drive sites
• Provide time-off for employees to donate
• Confirm drives one year in advance
• Permit Red Cross Speaker/Representative to
  address staff meetings, etc.
• Encourage one-on-one recruitment

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Role of Blood Drive Committee Chair

• Conduct face to face recruitment
• Serve as a liaison to Red Cross Account Manager
• Place/post recruitment materials
• Act as Primary Contact for the day of the drive

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Role of American Red Cross

• Provide a Personal Account Manager
• Deliver individualized customer service
• Work closely with your Senior Executive Designee
  and Recruitment Committee
• Train your Recruitment Committee
• Supply all promotional materials

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From Start to Finish

• An American Red Cross Account Manager will be
  guiding you every step of the way.
• Visit our web site at www.DonateBloodNow.org for
  more info.
• Call 1-800-GIVE-LIFE at any time.
• Visit your specific blood type web site for more
  info about your donation history and donor
  benefits. (ex. www.o-pos.org)

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Some Tips

• Form a recruitment team.
• Get your key leaders/managers involved.
• Make a point to promote the drive 3 to 4 weeks in
  advance utilizing some or all of the following
• Posters/Table-Tent Cards
• E-Mail
• Web Site
• Newsletters
• Wear ARC T-Shirts
• After the drive, thank and recognize your donors.
• Proudly display your hard-earned Life Share
  Recognition Award!

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Become A Premier Drive Sponsor
And Help Us Save a Life