Gordon T' Hughes II President

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Gordon T. Hughes IIPresident CEO American
Business Media

• 4th FIPP International
• b2b Magazine Conference
• Integrated Media
• In print, in person, online

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Worldwide AD Growth
Source McCann Erickson WW
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The U.S. Advertising Market

• 2002 Change
  2003 Change
• (000,000)
  Over 2001 (000,000) Over 2002
• Four TV Networks 15,300
  7.0 15,600 2.0
• Spot TV 9,915 7.5
  10,811 9.0
• Cable TV 11,467
  -3.5 13,275 15.8
• Syndication TV 3,120
  0.5 3,276 5.0
• Radio 3,887
  6.0 4,288 10.3
• Magazines 10,984
  -1.0 11,435 4.0
• Newspapers 6,747
  2.0 7,180
  6.4
• Consumer Media Sub-Total 64,420
  2.6 66,195
  7.8
• Direct Mail 45,870
  2.5 49,061 7.0
• B-to-B Magazines
  6,305 -14.0
  6,353 .76
• Yellow Pages 2,129 2.0
  0 -
• Internet
  5,464 5.0
  5,127 -6.0
• Other National Media 29,677
  1.1 32,216
  8.6
• Total National
  144,580 1.9
  153,064 5.9
• Total Local 85,500
  1.0 94,662
  10.7
• Total Advertising Sales
  237,400 2.6
  247,726 4.3

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U.S. B-to-B Market
2000 2001 2002 2003
Ad Pages 10.8B 8.4B 6.4B
6.5B Internet 1.2B
.9B 1.8B 2.2B Trade Shows 9.8B
8.0B 7.3B 7.5B Circulation 2.0B
2.0B 2.0B 2.0B Total 23.8B
19.3B 17.5B 18.2B
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U.S. B-to-B Ad Pages
2000 2001 2002 2003 2004
1st Quarter Ad Pages 10.8B 8.4B
6.4B 6.5B 1.5B Change -
-22 -14 .5 -.8
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