Internet Telephony Directories: A Business Case

1
Internet Telephony DirectoriesA Business Case

• EMA
• Conference Exposition
• April 1989 Anaheim, California

2
Who Am I?

• Richard ShockeyConsultant
  8045 Big Bend Boulevard,
  Suite 110 St. Louis, Missouri 63119 USA
• [phone] Voice(314) 918-9015 Fax
• EMail/IFax rshockey_at_ix.netcom.com

3
Internet Telephony

• Its not just about toll avoidance
• Its about advanced services
• FM Quality Voice
• High Resolution Color Fax
• Video Conferencing - Calling
• Global Roaming

4
The Problem

• How do you set up an Internet Phone Call using
  nothing but a PSTN E.164 number?
• How do you find the domain of the person you
  are trying to reach?

5
The Scenerios for Call Connection
E.164 GSTN Number
E.164 GSTN Number
SMTP Name
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The Problem

• How do you grow the market for Internet
  Telephony?
• How do you promote interoperability among
  Internet Telephony Applications?
• How do you create advanced Internet Telephony
  Applications?

7
How Does The Internet Work?

• When you type in a WWW address, such as
  http//www.bigdog.com, your computer does a look
  up to the global Domain Naming System DNS
• DNS resolves bigdog.com to an Internet Protocol
  address, such as 345.86.43.56, the Internet
  name for the machine where bigdog.com exists

8
How Should Internet Telephony Work?

• Internet Telephony should be as easy to use as
  PSTN Telephony
• Pick up a phone and it works!
• Scale Globally
• We have phone numbers lets use them!

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The Solution?

• A Global Trusted Directory System
• The Internet Telephony 411
• Available to all Users and Internet Telephony
  Applications
• Flexible and Scaleable

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Commercial Hurdles

• Market Identification
• Industry Acceptance
• Networking Vendors
• Telephony Equipment
• Carriers Users
• Governance
• North America International
• Registry vs. Registrars

11
Political Hurdles

• Industry Acceptance
• Government Acceptance FCC ?
• tldDNS White House Green Paper
• Carrier Acceptance ISP vs. LECs
• 99 Political vs 1 Technical

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A Standard Must Be Developed...

• Discussions can begin right now
• EMA can host trials
• VPIM Internet Fax
• Draft Standards presented at IETF WG in Chicago
  August 1998
• Coordination with ETSI/TIPHON

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Action Items

• Agreement to proceed with EMA
• Agreement on a common solution
• Commitment to
• Manpower
• Resources
• Financing

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Action Items

• Who would work to write IETF Experimental RFCs by
  Chicago
• Joint Marketing Branding?
• Joint Recruitment Other interested firms and
  carriers
• Administration Organization

15
Action Items

• Establish Mail Lists
• Technical
• Commercial
• Joint Promotion Press Releases
• Schedule Further Meetings as Needed

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In Conclusion

• This is not going to go away
• The work is done nowor it will be have to be
  done later
• The market for Internet Telephony will not exist
  without a solution to this issue

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Internet Telephony Scenarios
Off RampTHEIRDOMAIN.COM
On RampYOURDOMAIN.COM
THE INTERNET DIRECTORY
Gateway atSwitch/RouterDial UpBlack Box
Device
Gateway atSwitch/RouterDial UpBlack Box
Device
PCFax MachinePhone
PCFax MachinePhone