The Future of Hosted Telephony

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The Future of Hosted Telephony

• September 2008
• David Bukovsky Vice President, Products

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Agenda

• Multimedia Telephony and Rich Communications
• Residential / Consumer Hosted Telephony
• Unified Communications
• Business Hosted Telephony

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New Mobile NetworksMobile Access Evolution
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New Mobile NetworksMobile Service Evolution
Active Phonebook Contacts with rich
presence Enriched Calling Calls with multimedia
sharing Enhanced Messaging Conversational
experience
User Experience Easy to Use Interfaces Standards
Network Interoperability Personalization Customiz
able Services
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New Mobile NetworksReference Architecture
Contacts Contact Lists Group Lists Policies Profi
les
Multimedia Telephony Voice Calling Video
Calling SupplementaryServices
Messaging Instant Messaging Short
Messaging Multimedia MessagingFile
TransferCollaboration
Presence Disposition Location Capabilities
Core Network
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Why is MMTEL/RCS Important?
RCS is an evolution of voice and text messaging.
Its a standardized approach that is offered by
the mobile operators (gt3B subscribers worldwide).
This easily eclipses anything offered on the
Internet. Scott Hoffpauir BroadSoft CTO 2008
Scott Hoffpauir BroadSoft CTO 2008
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RCS Organizations

• OMA
• Open Mobile Alliance
• Focus on mobile service enablers, e.g.
• SyncML (contact management)
• XDM (XML document management)
• Presence
• Instant Messaging
• MMS
• Defined the presence model for 3GPP
• ETSI/TISPAN
• Define reference architecture (fixed-line
  architecture)
• Recently deferred service definition to 3GPP
• Still defines IPTV, trunking, etc.

• 3GPP
• Third Generation Partnership Project
• Focus on mobile applications
• GSM
• GPRS
• EDGE
• HSPA
• LTE
• MMTEL (as of recently)
• Endorse standards from IETF and OMA as applicable
• IETF
• Internet Engineering Task Force
• Focus on protocols and standards
• SIP
• SIMPLE
• Etc.

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New Wireless Networks

• Drivers
• End-to-end VoIP-enabled broadband wireless
  networks are starting to get deployed (WiMAX,
  HSPA, EV-DO revA)
• A large part of the mobile industry will migrate
  to LTE within 3-5 years
• Potential market of 400M VoIP wireless users by
  2012 (fixed and mobile)

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What Is Unified Communications?

• Coordination between Voice and IT Solutions

Multimedia VoIP

• Whats the Benefit?Productivity
• End Users User Groups
• IT Organizations Business Processes
• Whats the Business Case?
• UnclearProductivity Lifts areDifficult to
  Quantify

Unified Messaging
Multimedia Conferencing
Unified Communications
Rich Presence
Contact Management
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Example Use Cases
Click to Call from Email/Web/IM
Reachability on Fixed or Mobile Phone, Call Pull
One Mailbox see Email, VM, Fax in one inbox
Listen to Voice Mail via Text to Speech
Pull Users into Multiparty Call or IM
Screen Sharing and Real Time Collaboration
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Why Do You Need Unified Communications?

• Lets Ask Analysts and Marketeers
• UC can increase information worker productivity
  by 15-20
• 64 of workers have gt1 communications device
• 40 get an important message late 4-5 times/week
• 34 say they lost revenue opportunity because of
  reachability

End UsersReachability
End Users Productivity
IT LeadsBusiness Process Optimization
Better Collaboration Multi-Mode Communications
voice, video, IM, Mail, Mobile
Work Anywhere My Rules Any Device
Reduce Costs Increase Customer Satisfaction
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So Whats It Really All About?

• Business Process Innovation

• End User Experience

Multimedia VoIP
UM
Conferencing Collaboration
Trigger call
Rich Presence
Contact Management
Require notify
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Unified Communications and Web 2.0
Integration of Voice and IT
Web Services
Web 2.0 Service Providers
Business IT Solutions
Web 2.0
Carrier Network
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BroadSoft Xtended
Standards-based application programming interfaces
Third party development support
Exchange for users to directly access innovative
applications
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salesforce.com
Hold/ Caller ID
Transfer/ Conf.
Call Logs
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UC Deployment Options
hosted
premise


TrunkingPremise CPE
Voice/ Video
Hosted PBX

• Mail Hosting
• Web Hosting
• Presence Servers
• Location Servers
• Directory Servers

IT Solutions

• Premise IT Systems

UC Solutions for Hosted or Premise Systems
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Unified Communications Reference Architecture
Hosted IT Solutions
IBM Websphere
Xtended
Salesforce.com
MSFT Business Solutions
WAN
SIP
SIP
SIP
XSI
XSI
SIP
Hosted VoIP Hosted IT
Premise VoIP Hosted IT
Hosted VoIP Premise IT
Premise VoIP Premise IT
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Example BroadSoft and Microsoft

• OCS solution (premise)

• EVS Solution (hosted)

Microsoft Hosted Business Solutions
MSFT Office Communicator
MSFT Office Communicator
Microsoft Business Solutions
Integrated Phone/IM Status, Click To Call, File
Sharing
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Summary

• Unified Communications
• Evolution of IP Centrex / Hosted PBX
• Network Transformation
• Broadband Telephony
• Residential Triple / Quad Play
• Business Integrated Access
• New Mobile Networks
• Multimedia Telephony and Rich Communications

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Thank you