Utilising the Internet as a Business and Educational Tool

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Utilising the Internet as a Business and
Educational Tool

• by
• Prof. Talat Al-Ahmary (Paul) Redd, GTTI

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Contents

• What is the Internet or WWW?
• Part 1 - Utilising the Web as an Educational Tool
• Part 2 - Utilising the Web as a Business Tool
• Conclusion

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What is the Internet or WWW?

• The WWW/Web can be viewed as
• A World-Wide collection of distributed hypertext
• An integrator of Internet information
• A means of interfacing to remote programs

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WWW - A World-Wide collection of distributed
hypertext

• The most common view "A collection of objects,
  each identified by a unique Uniform Resource
  Locator (URL), linked to form a global hypertext"
  
• For example, go to Leeds University
  

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WWW - An integrator of Internet information
Internet protocols can be utilised seamlessly

• HTTP
• Wais
• Gopher
• FTP
• E-Mail
• News
• Telnet

• Hypertext Transfer Protocol
• Wade area information service
• Tunnelling for desired objects
• File Transfer Protocol
• Delivered to your E-mailbox
• Delivered and even sorted for you
• Allowing remote users to login

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Part I - Utilising the WWW as an Educational Tool

• What is WWW-Based Learning?
• What Can The WWW Provide?
• Development Issues/The Future
• Summary
• Where To Get More Information

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What is WWW-Based Learning?

• "The provision of a LEARNING ENVIRONMENT to the
  learner for
• Qualifications / Competencies
• Learning by Doing / Attainment of Instructional
  Objectives
• implying the provision of Material Structure
  requiring the Enabling of Activity through
  Communication

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Implication The Provision of Material Structure

• Curriculum and Course Structure
• Structured Learning Material
• Instructional Strategy and Tactics
• Learning Strategy and Tactics
• Modes of Support
• External Sources
• Tools

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Implication Requiring The Enabling of Activity

• Management of learning
• Courseware Delivery
• Guidance
• Active learning
• Collaborative Learning
• Independent Learning
• Self Assessment

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What Can The WWW Provide?

• Lets look at 8 major categories where the web
  can make a difference

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What Can The WWW Provide?

• Delivery of Curriculum and Course Management
• Delivery of learning material that can be viewed
  in a number of ways
• Delivery of learning material of varied content
• Delivery of learning material that is easy to
  maintain and develop, and to which many can
  contribute

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What Can The WWW Provide?

• The potential for active learning
• Collaborative Learning and Support
• Guided and Free Access to External Sources to
  enable Independent Learning
• Self Assessment

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World Lecture Hall
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Potential Projects

• In COMPUTERS AS TUTORS SOLVING THE CRISIS IN
  EDUCATION
• by Frederick Bennett, Ph.D., the author discusses
  in detail
• TUTORING INDIVIDUALS
• EDUCATING THE DISADVANTAGED
• EDUCATING BRIGHTER STUDENTS
• as well as

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Potential Projects, Contd

• FULFILLING THE NEED TO SUCCEED
• USING EDUCATIONAL RESEARCH
• DIRECTING MULTIMEDIA
• ELIMINATING PREJUDICE
• ELIMINATING SUBSTITUTE TEACHERS

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Authoring tools at www.maricopa.edu
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Summary

• Weve looked at
• The Internet or WWW
• Web-Based Learning
• What The Web Can Provide
• Potential Projects

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For More Details and Examples
Visit
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Where To Get More Information

• The Educator's Guide to Internet Resources
• http//users.cwnet.com/jedman/index.html
• Links to help teachers find resources that will
  help them integrate technology in their
  curriculum. The links are sorted into the
  following categories ...
• Alphabetical listing of all links in the above
  site
• http//users.cwnet.com/jedman/page27.html
• Learners Online, Inc.
• http//www.learnersonline.com/
• Since 1996, helping teachers, students, and
  families capitalise on the wealth of Internet
  learning opportunities and resources. Bring along
  your browser and a curious mind to experience the
  best educational sites on the World Wide Web.
• Exploring the Internet in Education
• http//edsitewa.iinet.net.au/start.htm
• This hypertext tutorial will take you on a tour
  of some of the educational features of the
  Internet.

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Where To Get More Information - Searching Search
Engines

• www.mamma.com searches all the search engines

• Also try www.about.com and www.4anything.com

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Part II - Utilising the WWW as a Business Tool

• What is Web-Based Business?
• What Can The WWW Provide?
• Building Your Electronic Store
• Summary and Closing Thoughts
• Where To Get More Information

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What is WWW-Based Business?

• The provision of a BUSINESS ENVIRONMENT for
• suppliers
• distributors
• retailers
• customers

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What Can The WWW Provide?

• Creation of a Client Base
• Product Analysis
• Market Analysis
• Expert Advice and Help
• Recruitment of New Employees
• as well as ...

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What Can The WWW Provide?

• Rapid Information Access
• Wide Scale Information Dissemination
• Rapid Communications
• Cost-effective Document Transfer
• Peer Communications
• New Business Opportunities

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Creation of a Global Client Base

• The Internet is
• Several million people
• From all walks of life
• In the consumers marketplace

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Product Analysis

• Analysis
• Comparison
• Reports on findings
• First hand reports from other users
• Product Ratings

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Market Analysis

• Surveys for
• new products
• new services
• Example The PC Magazine 1999 Service and
  Reliability survey
  andr/1999/
• Tracking user satisfaction

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Expert Advice and Help

• Easy access to highly paid expert contributors
  to
• large organizations
• magazines
• other periodicals
• rm/reviews/gigaplanning.asp for Windows 2000
  migration.

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Recruitment of New Employees

• Job lists
• Career Management
• Usenet groups
• Categorised for easy searching

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Recruitment, Career Management
http//my.monster.com/
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Rapid Information Access

• Faster than fax and postal service
• Provides soft copy and hard copy
• Transparently international

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Voicemail, Faxes and E-mail
http//www.excite.com/Info/inbox/welcome.dcg
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Wide Scale Information Dissemination

• Using hypertext documents
• world-wide audiences have access
• to information
• if they are aware that it is there

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Rapid Communications

• E-mail - an effective solution to telephone tag
• Speed of a telephone conversation
• Semi-permanence of postal mail

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Cost-effective Document Transfer

• Charges are not based on the quantity of
  information in a document.
• Very short transfer time
• Easy distribution to groups of recipients

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Effective Document Transfer
http//www.novell.com/download/
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Peer Communications

• Co-researchers and other workers
• Shared knowledge
• Collaborative solutions
• - Your source for todays
  IT news

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New Business Opportunities

• A place to find new and innovative ideas for
  viable commercial ventures.
• Ideas With Wings- Idea Management Consultants -
  Welcome to Ideas With Wings with Sumit Roy and
  Nanette Kelley, idea management consultants. Want
  to find work that is perfect for you? Looking to
  start your own business and need some guidance?
  http//www.ideaswithwings.com/

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Building Your Electronic Store

• Outsourcing of the complete Web store
• Outsourcing of payment authorisation and
  processing
• http//www.hostindex.com/ - With thousands of
  companies offering web hosting, it's tough to
  tell which one has the right package for you.
  (2,662 companies)

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Summary

• Weve looked at
• Web-Based Business
• What The Web Can Provide
• Building Your Electronic Store

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Closing Thoughts

• The customer first meets you through your home
  page - give them
• a user area
• a business area
• a services area
• visit and for
  examples

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User / Business / Service Areas
http//www.7am.com/ticker/firewall.htm
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Where To Get More Information

• E-Business
• http//www.hp.com/Ebusiness/main1.html
• http//www.eRetail.net/
• http//www.yahoo.com/business_and_economy/electron
  ic_commerce/
• E-commerce software
• http//www.yahoo.com/business_and_economy/companie
  s/retail_management_supplies_and_services/electron
  ic_commerce/software/

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Conclusion

• The WWW can be beneficial in business and
  education.
• To be successful, its use must be planned.
• It can be a competitive edge.