Entrepreneurship Focus on Resources

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EntrepreneurshipFocus on Resources

• Marketing Education Conclave
• June 2006

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Welcome to Minneapolis!

• Thanks to you Marketing Educators for spending
  your time this summer to enhance you learning
  management skills in order to provide your
  students greater learning experiences!
• Enjoy your self and be proud of being a
  constantly improving teacher!

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Session Objectives

• Participants will become aware -
• of the National Quality Standards of Practice
• of the National Content Standards for
  Entrepreneurship Education
• of Entrepreneurship Week USA opportunities
• of Entrep-ed.org website resources
• and link them to enhancing your Marketing
  education program

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Who are You?

• Introduce yourself sharing about
• Your state, your community, your high school
• Courses for which you are the learning
  manager/teacher
• Entrepreneurial experiences in your personal life
• Entrepreneurial classroom/community work in which
  your students are engaged
• What you desire to gain from this session

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Entrepreneurs are not Born. They Become
through the Experiences of their
Lives! Professor Albert Shapero, The Ohio
State University
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National Standards of PracticeFor
Entrepreneurship Education

• Provide encouragement and ideas to facilitate
  implementation of quality entrepreneurship
  education
• Provide a structure to assure a consistent and
  high-quality result
• Like a recipe book for knowing how to put
  together effective entrepreneurship preparation

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National Standards of PracticeFor
Entrepreneurship Education

• Focus is on
• Outcomes of EE Life Long Learning Model
• Concepts that facilitate entrepreneurial thinking
• Methods for delivering entrepreneurship education
• Accountability that encourages success

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Lifelong Learning Model
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Positive Outcomes of Entrepreneurship Education

• All the outcomes shown have come from Consortium
  members research
• Elementary School
• Middle School
• High School
• Post Secondary and Adult Programs
• Positive outcomes shown by levels of education
  and as those positive outcomes that apply at all
  levels

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National Standards of PracticeConcepts

• Encourage Big Dreams,
• Comprehensive Curriculum Delivery
• Basic Academic Skills
• Economic Concepts
• Personal Interest and Investment
• Risk Management

• Build Skills, Catch the vision
• Business Planning
• Career Guidance
• Ethical Behavior
• Entrepreneurship as and Economic Force

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National Standards of PracticeMethods

• Diverse Strategies Cause
• Facilitating and Coaching
• Experiential Learning
• Problem-Based Learning
• Students as Leaders

• The Entrep. Spirit to Emerge
• People in the community
• Variety of higher level learning methods
• Lifelong Learning model for Entrepreneurship
  Education

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National Standards of PracticeAccountabilities

• Success is encouraged Thru
• Organization Vision, Mission and Goals
• Qualified Personnel in a Supportive Environment
• Quality Content Standards

• Focus, Frequent Evaluation
• Positive Benefits Add Value
• Continuous Improvement
• Diversity in Program Leadership
• Social Entrepreneurship

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What Do These Standards of PracticeMean To You?

• With a neighbor analyze the individual standards
  in the three areas of the standards of practice
  as assigned -
• Concepts Group 1
• Methods - Group 2
• Accountability Group 3
• Review each standard and explain what it means to
  your neighbor raise any questions you have
  regarding the meaning.

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Clarification

• Are all the standards of practice understandable?
• Are there areas that could be improved?
• Please make notes of areas that should be
  improved.
• How would the National Standards of Practice be
  demonstrated in your program?
• If your program was reviewed with these standards
  what would be learned?

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National Content Standards for Entrepreneurship
Education

• Are a FRAMEWORK for many levels of curriculum
  development
• Identify KNOWLEDGE AND SKILLS developed by
  entrepreneurial activities
• Provide for acquisition and application of CORE
  ACADEMIC SKILLS
• Are a CONTEXT for LEARNING and (Subject
  Matter) CONTENT for CURRICULUM

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National Content Standards for Entrepreneurship
Education

• Organized in three sections
• Entrepreneurial Skills
• Ready Skills
• Business Functions

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ENTREPRENEURIAL SKILLS

• Understands concepts and processes associated
  with successful entrepreneurial performance.
  Provide the unique expertise that entrepreneurs
  use during the entire process of creating and
  managing a business.
• Entrepreneurial Processes
• Entrepreneurial
• Traits/Behaviors

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(A) Entrepreneurial Processes

• Understands concepts and processes associated
  with successful entrepreneurial performance. The
  steps in the process of creating and running a
  business are
• Discovery (A.01-A.08)
• Dreaming about possibilities
• Concept Development (A.09-A.16)
• Choosing an idea and creating a plan
• Resourcing (A.17- A.24)
• Testing the feasibility of the plan
• Actualization (A.25-A.36)
• Starting and running the business
• Harvesting (A.37-A.40)
• Deciding on the future of the business

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(B) Entrepreneurial Traits/Behaviors

• Understands the personal traits/ behaviors
  associated with successful entrepreneurial
  performance. These entrepreneurial
  traits/behaviors are especially important to the
  success of the entrepreneurial processes
• Leadership
• Personal Assessment
• Personal Management

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READY SKILLS

• The basic business knowledge and skills that are
  prerequisites or co-requisites for becoming a
  successful entrepreneur. Provide opportunities
  that enable individuals to operate in competition
  with the world and a context for experiences
  related to becoming an entrepreneur.
• (C) Business Foundations
• (D) Communications and Interpersonal Skills
• (E) Digital Skills
• (F) Economics
• (G) Financial Literacy
• (H) Professional Development

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BUSINESS FUNCTIONS

• The business activities performed by
  entrepreneurs in managing the business. Provide
  for seeing and creating entrepreneurial
  opportunities as well as the day-to-day skills
  that are essential to the success of any business
  be it a home-based venture or a fast-growing
  corporation.
• (I) Financial Management
• (J) Human Resource Management
• (K) Information Management
• (L) Marketing Management
• (M) Operation Management
• (N) Risk Management
• (O) Strategic Management

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Visit www.entre-ed.org to access the FREE
Content Standards Toolkit

• The Importance of Entrepreneurship Education
• Nurturing the Entrepreneurial Spirit
• The Standards (PDF files)
• Overview
• Summary
• Detail
• Curriculum
• Educational Issues
• Examples
• Sources
• Testimonials
• Benefits of Entrepreneurship Education

• About the Consortium for Entrepreneurship
  Education
• Our Sponsors
• The Research Process
• Overview
• Focus Groups
• Validation
• Bibliography
• National Entrepreneur Advisory Council (NEAC)
• FAQ
• Helpful Downloads
• (Word Documents)

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What Do These Content StandardsMean To You?

• With your neighbor analyze the individual
  standards in the three areas of the content
  standards as assigned
• Entrepreneurship Skills Group 1
• Ready Skills - Group 2
• Business Functions Group 3
• Review each standard and conduct a quick review
  the performance indicators within this standard
  Share discoveries and raise any questions you
  have regarding the performance indicators

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Sharing with all Participants

• What were your discoveries?
• What questions were raised?
• How do the performance indicators link with what
  is currently taught in Marketing Education?

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Questions to Ponder

• How might some of these performance indicators
  enhance your Marketing Education Program?
• How might either the Standards of Practice or the
  Content Standards with the performance indicators
  be used to enhance creditability or to focus the
  Marketing curriculum in ways that allows students
  to become more entrepreneurial?

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House Resolution 699Passed June 7, 2006

• Congress encourages the implementation of
  Entrepreneurship Education throughout the US
• Supports the goals of National Entrepreneurship
  Week Celebrate entrepreneurs contributions and
  Educators reflect on improving performance of
  students
• Requests the President to Proclaim National
  Entrepreneurship Week Annually in support of
  entrepreneurs and entrepreneurship education

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Entrepreneurship Week USA

• Each state to celebrate Entrepreneurship Week -
  Minnesota
• Each community to celebrate Entrepreneurship Week
  - Minneapolis
• National leadership and coordination of materials
  available to states and communities
• Partnerships will be important as chambers of
  commerce and entrepreneurs are focusing on the
  good things in their communities

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Benefits of - Entrepreneurship Week USA -
Celebration

• Students will consider working for themselves as
  a career option
• Students will realize that they can do for
  themselves and therefore they will accomplish for
  themselves better academic performance and
  technical attainment work
• Students will participate in organizing the
  celebration for entrepreneurship week and
  therefore develop organization, management and
  promotion skills
• The Marketing Program will gain visibility as its
  contribution to Entrepreneurship Education gains
  exposure
• Marketing Educators will gain creditability for
  preparing students for the future that will be
  confronting in the workplace

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THE 21ST CENTURY SKILLS PARTNERSHIP A National
Partner
LEADING TECHNOLOGY COMPANIES AND THE US
DEPARTMENT OF EDUCATION HAVE CREATED AN
INITIATIVE TO FOCUS ON IMPORTANT NEW EDUCATIONAL
PRIORITIES THAT HAVE BEEN UNDERVALUED IN AMERICAN
EDUCATION.
Topic Financial, Economic and Business
Literacy, and developing entrepreneurship skills
to enhance workplace productivity and career
choice
See details at ltwww.21stcenturyskills.orggt
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Key National Partners
Small Business Administration Consortium for
Entrepreneurship Education Ewing Marion
Kauffman Foundation INC Magazine
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Local and State Partners

• School System or LEA
• Chamber of Commerce
• Key civic groups that have business members and
  focus
• CTSOs
• ACTE or other education professional groups -
  Month of February is National CTE Week

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Questions - Clarifications

• Are there things about which we have talked that
  need clarification?
• Are you ready to use new information to improve
  opportunities for your students in your Marketing
  Education program?

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Is Marketing Education Enhanced?

• Does the involvement of entrepreneurship concepts
  provide additional program development
  opportunities?
• Does the involvement of entrepreneurship concepts
  and/or mentors provide additional program
  promotion possibilities?
• Could the classroom projects be enhanced by
  linking with other classes so that the students
  link subjects and gain grades for multiple
  classes? (Entrepreneurship is a context for
  most academic skills)

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Ultimate Outcome

• Will your students become more likely to be an
  entrepreneur as a result of involvement in your
  classes?
• Will community be a better place in which to work
  because of the entrepreneurial spirit fostered
  among your students?
• Will students acquire knowledge and skills that
  prepare them for solving workplace problems?

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Future Collaboration

• Horace C. Robertson
• Horace.Robertson_at_mindspring.com
• Secretary-Treasurer
• 919-467-9933
• www.entre-ed.org