MANITOBA HYDRO

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MANITOBA HYDRO ENERGY STAR Qualified Windows
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AGENDA

• Who are we?
• Current Market
• ENERGY STAR for Windows Promotional Campaign
• Whats Next?

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MANITOBA HYDRO

• Manitoba Hydro is the province's major energy
  utility.
• We serve 505 883 electric customers and 253 631
  gas customers
• Capital assets-in-service exceed 10 billion,
  making us one of the largest energy and natural
  gas utilities in Canada.

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MANITOBA HYDRO

• Manitoba Hydro and energy efficiency through
  Demand Side Management
• Manitoba Hydros POWER SMART strategy
• Power Smart targets for 2018
• 842 megawatts of electricity capacity and 2,637
  gigawatt-hours per year
• 106 million cubic metres of natural gas savings,
  equivalent to removing 45,000 vehicles off the
  road.

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MANITOBA HYDRO Power Smart

• Current Market
• Home Comfort and Energy Savings
• Power Smart Residential Loan
• Leveraging Partnerships

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ENERGY STAR Qualified Windows

• Promote and Educate
• Trade allies
• Homeowners
• ENERGY STAR Windows Promotion leveraging the
  strength of the window manufacturing industry in
  Manitoba.

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ENERGY STAR qualified Windows

• Addressing market Transformation
• Availability
• Awareness
• Accessibility
• Affordability
• Acceptability

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RESULTS

• September 01/05 to December 31/05
• Demand for ENERGY STAR rated windows increased by
  21
• Suppliers handling ENERGY STAR rated windows
  benefited from an increase in sales, 46 increase
  in revenue.
• Customers reached through both paid and unpaid
  media was at full saturation, 420,000 residential
  customers.

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RESULTS

• Supplier attendance for the workshops, 230 or 77
  of the target market.
• Five Manitoba based window manufactures motivated
  to begin the steps necessary to achieve the
  ENERGY STAR rating.
• The demand for the triple pane technology
  increased 6.27, with the corresponding drop in
  dual pane.

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RESULTS

• Annual energy savings over the promotional
  period, estimated at 195,000 kWh and 129,000 cu.m
  of natural gas with a reduction of 410 tonne of
  CO2 emissions.
• Seventy Five window suppliers were actively
  promoting the promotion with POP display
  materials, including all Big-box retail outlets.

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QUESTIONS?
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Contact Information

• Tim Johnson
• 204 474-3602
• tjohnson_at_hydro.mb.ca