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SWSOFT GLOBAL HOSTING SUMMIT 2006
Customizable OSS / BSS
Doug Johnson June 2006
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About SWsoft, Inc.

• Global leader in hosting infrastructure software
• Software Deployments (as of Nov 2006)
• 10,000 service providers in 100 countries
• 120,000 servers, 10 million domains
• Funding
• Profitable - 200 annual growth
• Backed by Insight, Bessemer, and
• Intel Capital
• Expertise
• 700 experts, including 500 engineers
• Unique hiring model at MIPT, NSU
• 28 patents pending
• Multiple industry awards - including recognition
• as a IT Week 2005 Top Innovator

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What is PEM?

• Customizable solution for automating a hosting
  infrastructure
• Two primary sub-systems
• Operations Support System
• Provisioning
• Resource management
• Monitoring
• Service management
• Business Support System
• Account management
• Storefront and order processing
• Domain registration
• Billing and invoicing
• Fraud screening
• Workflow engine

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Which Solution is Right for My Business?

• PEM benefit highlights
• Extends to support new services and interfaces
• Integration with existing infrastructure and
  systems
• Flexible and robust billing engine

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Home Building and Software Development

• Base Model Options
• extra bedroom
• garage

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What services can PEM deliver today?
PEM Services

• Domain Registration, Parking, DNS Management
• Mail Hosting
• Shared Web Hosting Linux
• Shared Web Hosting Windows
• Hosted Exchange
• Windows SharePoint Services
• Data Hosting (MySQL, PostgreSQL, MSSQL)
• Windows Media Hosting
• VPS Hosting Virtuozzo for Linux
• VPS Hosting Virtuozzo for Windows
• VPS Hosting with Plesk control panel

expands to include your service offerings
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PEM Functional Architecture

• Architecture Overview
• Distributed
• Scalable
• Customizable
• Extendable
• Flexibility enables hosting service providers to
  deliver new services without purchasing a new
  architecture

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PEM in Production KPN Joost Pisters

• About KPN
• KPN provides telephone, Internet, television,
  mobile, and data services to customers in The
  Netherlands and Western Europe.
• KPN serves 2.2 million Internet subscribers and
  6.9 million fixed line subscribers.

• PEM Integration Capabilities
• KPN Content Management System
• PEM Offering Flexibility
• KPN Sales Offering in technical control panel

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PEM Business Case

• Save Money
• Automate common tasks
• 3-5 per month per customer
• Reduce fraud
• 5 uncollectibles
• Improve marketing
• 2,000 / month online

• Grow Revenue
• Retain customers
• 25 / acquisition
• Upsell customers
• 10 revenue increase
• Speed deployment
• Save 6 months of time

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PEM Revenue Generation
Plan Upgrades

• Up-sell opportunities
• Plan upgrades
• Add applications
• Add resources
• Up-sell features
• Purchase directly from control panel
• Automatic provisioning
• Create plans based on any type of platform

Add Applications
Basic Shared Hosting
Antivirus Blog Content Mgnt. Database DNS E-Commer
ce FTP Games Mail Services Monitoring Spam
Filters etc.
Advanced Shared Hosting
Virtual Private Server (VPS)
Add Resources
Bandwidth Disk space IP addresses Mailboxes etc.
Dedicated Server
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Multi-layer Support

• Multi-Tiered
• PEM scales to support any business model by
  providing a customizable reseller hierarchy

• Customizable at all levels
• PEM provides customizable interfaces for service
  providers, resellers, and end users

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SWSOFT GLOBAL HOSTING SUMMIT 2006
PEM.Exchange Solution
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PEM.Exchange Solution

• Value Added Offering
• Business class email
• SharePoint collaboration
• Future HMC development
• PEM Delivers
• Storefront
• Domain registration
• Resource allocation and tracking
• Control panels
• Billing

• Packaged Offering
• Software
• Configuration
• Special pricing
• Implementation
• Training
• Maintenance

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Architecture Diagram

• 19 server deployment
• 5 Exchange front end servers
• 5 Exchange back end servers
• 2 DNS servers
• 2 Active Directory servers
• 1 Provisioning server
• 2 PEM front end server
• 2 PEM back end severs
• 30,000 mailboxes
• Fully redundant and scalable

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PEM Demo

• Live Demo on CrucialServer

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PEM Roadmap

• Please contact pemsales_at_swsoft.com for an updated
  PEM roadmap slide.

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SWsoft Services
Customized Software
Deployed System
Completed Operational System
Functional Specification

• Industry-Standard ProcessAdopted and customized
• Highly-Experienced Engineering and Service
  TeamConstantly growing 500 engineers
• Customer Migration ExpertsHundreds of
  accumulated years of real-life experience and
  deployments
• Reuse Existing TechnologiesPlesk Virtuozzo
  HSPcomplete experience

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SWSOFT GLOBAL HOSTING SUMMIT 2006
PEM.Billing Manager
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What is the PEM Billing Manager?

• PEM Billing Manager is a separate product but is
  tightly integrated with the PEM OSS
• Modular structure and open API allows the PEM
  Billing Manager to integrate with complex
  environments

XML
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PEM Billing Manager

• PEM Billing Manager delivers centralized account
  management and billing functionality to providers
  who have a custom control panels

Billing Manager Features

• Storefront

• Order Processing

• Workflow

• Service Plan Management

• Discounts, Promotions

• E-Commerce

• Reseller Support

• Trouble Ticketing

• Fraud Screening

• API and SDK

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Built on StellArt Platform
Development Environment

• Based on Industry Standard Tools
• C, SQL, XML, XSL, PHP
• Automated Code Generation (LISA)
• Database Objects
• Business objects
• User interface
• 4-tier Client-Server Technology
• Distributed Security and Transaction Management
• RDBMS-independent
• Customizable
• User interface XML
• Business logic custom modules
• Scalable Up and Down

Business Objects
Deployed Distributed Application
Integrate
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PEM Billing Manager (BM) Architecture
BM Core
BM Service Gates (10)
BM Plug-Ins (30)
PEM Gate
Order Processing
Workflow Engine
OpenSRS API
Fraud Screening
OpenSRS
GoDaddy API
GoDaddy
E-Commerce
Notifications
Authorize.Net API
Authorize.Net
PaymentTech API
Reporting
PaymentTech
Promos Discounts
Manually Provisioned Items Gate
Service Plan Manager
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Billing Manager Components

• PEM Billing Manger delivers a pre-packaged
  solution that can be integrated and modified
  according to service provider needs.

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PEM Billing Manager

• PEM Billing Manager meets the specific needs of
  hosting service providers

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Workflow Builder

• Configure the workflow to fit the providers
  operations
• Flow can include automatic and manual steps
• Billing Manager is shipped with few pre-defined
  workflows

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Feature Highlight Ancillary Services

• PEM Billing Manager can be expanded to bill
  services not traditionally offered by hosting
  providers

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Feature Highlight Robust Reporting

• Drill down reports for service providers and
  resellers

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PEM Roadmap

• Please contact pemsales_at_swsoft.com for an updated
  Billing Manager roadmap slide.

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Wrap up and questions

• Thank you for your attention.
• Contact information
• Douglas Johnson
• 1 703 995 6221, djohnson_at_swsoft.com