WVRHEPAHEC Training in the Art of Leadership in Advocacy

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WVRHEP/AHEC Training in the Art ofLeadership
in Advocacy
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• Presented to the
• RHEP/AHEC Boards
• And Staff
• 2007

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Understanding the Principles of Advocacy
Advocacy is just Adding your Voice to the
process of Democracy
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Advocating VS. Educating The Thin Gray Line

• Know the states policies on advocacy
• Balance your political language
• Know your congressional delegations interests in
  your topic
• Educate them on the details and issues of the
  topics they know

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Relationship Building and Maintenance

• Who do you know personally?
• Who do you know that knows someone, that knows
  someone?
• Putting yourself in the right place and the right
  time.

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Relationship Building and Maintenance

• How to get to know the essential contacts
• Never burn bridgesyou never know when you might
  need to cross them again

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Use our Advocacy Blueprint as your Roadmap

• Defines essential activities
• Specifies task responsibility
• Specifies time frames
• Provides feedback loops
• Must be monitored constantly

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The Advocacy Blue Print

• Use the blue print to train
• local partners
• community board members
• advocates
• students
• preceptors

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The Principles In Action

• Take the time to do it right
• Make it clear, brief, and powerful
• The ideal Three Point Message

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Framing the Message

• Uses common metaphors
• Uses mental images
• Uses common language

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The Power of The Story

• Imbedding data in anecdotes and stories about
  real people and real situations.
• The human brain remembers best when data is
  illustrated in the context of a known mental
  construct

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The Logistics or Success is in the details

• Scheduling visits with elected officials
• At Home
• At the Capitol
• Building the Visit Teams
• Conducting the Legislative Visit and making a
  difference

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YOUR TURN

• Role play scenes provided in packets
• Switch roles
• Improvise
• Reflect and debrief

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Debriefing The Principles

• What did you get from the role play activities?
• Observers Report

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What were the Nuts and Bolts

• In preparing the message?
• In preparing for the visit?
• In delivery of the message?
• In reinforcing the message?

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The Nuts and Bolts Delivering

• What to leave to reinforce the message
• Appeal to the personal and the practical
• Know the protocol, stay on time, business cards,
  the finer courtesies

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The Nuts and Bolts Reinforcing

• Handling questions
• How to keep to the agenda and avoid focus
  diversion
• Staying on and reinforcing the message
• Summarizing the message

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The Nuts and Bolts The Follow Up

• Follow up contacts
• Formal appreciations
• Another opportunity to emphasize and reinforce
  the message

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Building a Culture of Advocacy

• What more do we need to do?

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In a culture of advocacy

• Whose job is advocacy anyway?
• What role can I have, what role do I want to have?

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Advocacy Tools

• You are your best tool
• Legislative Directories
• Legislative Calendar
• Interim Sessions

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Advocacy Tools

• Know staff names and contact information
• Community Board members
• Media

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Other Tools

• What other tools can you use?
• Create?
• Improvise?
• Borrow?
• Share?

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REFLECTION, WRAP UP, NEXT STEPS

• Reflect on your efforts and your approach
• What will you do differently to improve
  effectiveness
• Keeping your skills sharp

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Your Feedback Is Appreciated!