The Titanic Survey of Fundraising

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The Titanic Survey ofFundraising

• only the tip of the iceberg

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Who Are We?

• Susan Simons, CFRE
• Development Officer
• New Mexico Humanities Council
• 505-277-3217

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This is only the tip of the iceberg

• So Just Whos Job Is it?
• Board
• Development Director
• Volunteers
• Kinds of Fundraising
• Direct Ask
• Direct Mail
• Grants
• Special Events
• Sponsorships
• Planned Giving
• For-Profit Business

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So Just Whos Job is It ?

• Board
• Wealth
• Work
• Weight
• Wisdom
• Development Director
• Executive Director
• Other Staff
• Volunteers
• Right Person for the Job

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Kinds of Fundraising

• The Direct Ask
• People Give to People
• The Magic of the Rolodex
• Who Goes and Who Asks
• Practice, Practice, Practice
• THANK YOU

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Kinds of Fundraising

• Prospect Research
• Internal Record
• Newspaper
• Other Development Officers
• Internet
• Google
• www.lambresearch.com
• www.switchboard.com

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Kinds of Fundraising

• Direct Mail and e-Mail
• Your List and How to Grow it
• Collect names Everywhere
• Exchanging A List
• Purchasing A List
• It Is Not Just for Asking Anymore
• Thank You and Updates

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Kinds of Fundraising

• Direct Mail
• The Mail Package
• Color
• Outside Envelopes/Addressing
• Reply Envelopes
• Letters

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Kinds Of Fundraising

• Grants
• Private Foundations
• Corporate Foundations
• Government
• and Where to Find Them

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Foundations

• Research
• Library
• Foundation Center
• National Guide to
• Grants for
• Internet
• www.CharityChannel.com
• www.grantstaion.com
• Just Grants! Arizona

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Foundations

• Research (cont)
• Publications
• Chronicle of Philanthropy
• Contributions
• Local Newspapers
• Word of Mouth
• Personal Contact
• American Association of Grant Professional

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Private Foundations

• National Foundations
• Special Purpose Foundations
• Community Foundations
• Family Foundations

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Corporate Foundations

• Cash
• program, capital or endowment
• In-Kind
• services or products
• Volunteers

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Government Grants

• Federal, State and Local
• More Money, More Responsibility

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Kinds Of Fundraising

• Fundraiser Or Friendraiser??
• Fundraiser
• Sponsorship
• Table/Ticket Sales
• Auction
• Volunteers/Board Involvement
• Goal is to Raise Money Today!

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Kinds of Fundraising

• FriendRaiser
• Some of the Board Involved
• Low Key, High End
• The Goal Is to Raise Money Tomorrow!

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Kinds of Fundraising

• Sponsorships
• A Different Pot of Money
• Cause Related Marketing

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• 11 Steps to Sponsorship Success
• Know What You Can Sell
• Target Sponsors With Similar Goals and Audiences
• Offer More Than the Value of the
  Sponsorship
• Talk to the Right Person

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• 11 Steps to Sponsorship Success (contd)
• 5. Include the Pertinent Information
• 6. Have A Menu and Be Flexable
• 7. Know Their Calander
• 8. Keep in Touch

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• 11 Steps to Sponsorship Success (contd)
• 9. Follow-Up and Keep Your Promises
• 10. Report the Results and Get Their Feed
  
• Feed Back
• 11. Thank You!

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Kinds Of Fundraising

• Planned Giving
• Know What You Dont Know
• And You Dont Have to Know Everything
• National Committee on Planned Giving
• www.ncpg.org

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Kinds Of Fundraising

• For Profit Business
• - Earned Income
• - National Center for Social Entrepreneurs
• www.earnedincome.org