Title: Peer-to-Peer fundraising
1Peer-to-Peer fundraising Iain Ure, Client Support
2Welcome
- What is it, why use it and why Engaging Networks?
- The P2P journey
- How it works in Engaging Networks
- Examples
3Peer-to-peer
- Supporters ? fundraisers
- Many individual fundraising pages
- Family, friends, colleagues, societies
- Variety of contexts
- Your fundraising events, e.g. marathon
- Personal event, e.g. give up your birthday
- Standing donations donation form on own blog,
website, facebook page - Charity-driven or fundraiser-driven
4Why?
Donate
5Why?
You
6Why?
- Reach and scale
- Power of...
- Word of mouth
- Influence
- Personal
- Your relationship with your supporters
- Empowerment
- Brand, membership
- Part of their own blog, site and personal
interactions - Supporter acquisition via their own friends and
family
7What do I need?
- Fundraiser registration / login
- Fundraiser admin area
- Donation page
- Page search
- Display widgets
- Social sharing
- Automated email communication - triggers
- Reporting
8How does it work in Engaging Networks?
Peer-to-peer campaign
Registration Widget
Donation Widget
HTML Template
Theme
9Why Engaging Networks?
- Similar systems microsite with limited branding
- navigation menu, structure, credit card payment
all clearly third party - Brand experience
- Your styling HTML template, theme
- Part of your site
Analysis of cumulative giving through charity
websites powered by Network for Good shows the
giving experience has a significant impact on
donations Donors who gave through pages branded
by the charity started at a higher level (187)
and increased more (to 279) than those who gave
through generic pages (163, rising to only
202). Thats 38 more. source Network for
Good (2010)
10Why Engaging Networks?
- You have control
- Add custom fields and questions e.g. T-shirt size
- Languages
- Integrated payment, not 3rd party page
- Integrated with wider fundraising
- Donations direct to your gateway
- Donor data saved to your supporter record
- Seamless integration with mailing list, broadcast
email, triggers
11Sabin
- END7 campaign
- 15 teams
- 93 donors
- 4300
12Demonstration
13Examples
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17Thank youiain_at_engagingnetworks.net