Retail.comSCU

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Retail.com_at_SCU

• Kirthi Kalyanam
• Retail Management Institute
• Santa Clara University

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(No Transcript)
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Curiosity
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Traditional Corporations are Embracing the Web
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The Web has Reached Main Street

• 40 of U.S. Population
• 46 Female
• 55 M people are shopping
• 41 of Internet shoppers are women

Commerce Net-Nielsen, June 17, 1999
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From Brick Mortar to Multi-Channel Retailing

• Guiding Principles
• Follow the customer
• In order to learn you have to participate

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What Does it Take to be an ETailer?
Service
Personalization
Web Site
Product Catalog
Brick Mortar Integration
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Reinventing Retail

• Catharine Harding
• Senior Consultant
• Retail Industry Consulting Practice

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Cisco Systems A Case Study in business to
Business ECommerce

• Todd Elizalde
• Director of Internet Commerce and Customer
  Service Operations

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Knowing the Web Customer Promises and Perils
Steve Krause President Co-founder
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E-Merchandising More than just taking orders
on the Net

• Monte Zweban
• Founder
• President CEO